{"id":17628,"date":"2021-06-20T08:36:51","date_gmt":"2021-06-20T06:36:51","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/startup-talk-no-brand-no-startup-future-by-enric-jove\/"},"modified":"2021-06-20T08:36:51","modified_gmt":"2021-06-20T06:36:51","slug":"startup-talk-no-brand-no-startup-future-by-enric-jove","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/startup-talk-no-brand-no-startup-future-by-enric-jove\/","title":{"rendered":"Startup Talk: No brand, no startup future by Enric Jov\u00e9"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3075\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Unknown-2.png\" alt=\"\" width=\"186\" height=\"126\" \/><\/p>\n<p>La construcci\u00f3n de una marca es tan importante como la definici\u00f3n del producto en si mismo. Apple no ser\u00eda el mismo sin su \u201cThink\u00a0Different\u201d, tampoco Nike sin el \u201cJusto do\u00a0it\u201d, pero hay un antes y uno despu\u00e9s de \u201cBelong\u00a0anywhere\u201d\u00a0de\u00a0Airbnb. Las marcas son emoci\u00f3n, y la emoci\u00f3n nos trae a la acci\u00f3n. Ayer, hoy, ma\u00f1ana y siempre.<\/p>\n<p>Enric Jov\u00e9,\u00a0CEO\u00a0de McCann\u00a0Worldgroup Barcelona, una de las agencias creativas m\u00e1s activas en la consecuci\u00f3n de nuevo negocio, nos explicar\u00e1 los secretos de la creaci\u00f3n de una marca, una de las bases de toda gran empresa.<\/p>\n<p>Esta sesi\u00f3n tendr\u00e1 lugar al\u00a0Mazda\u00a0Space, el nuevo espacio cultural de la marca automovil\u00edstica situado al distrito cultural de Barcelona. Se trata de una apuesta por la busca de experiencias innovadoras en tecnolog\u00eda, dise\u00f1o, arte y creatividad.\u00a0Mazda\u00a0busca una forma diferente de vivir la automoci\u00f3n, buscando que coche y conductor se encuentren en perfecta armon\u00eda, lo cual denomina \u201cDrive\u00a0Together\u201d.<\/p>\n<p>Objetivo del acto:<br \/>\nConocer los secretos para crear una marca y hacer networking para intensificar los v\u00ednculos con otros profesionales del sector.<\/p>\n<p>JORNADA<\/p>\n<dl>\n<dt>13.00 h<\/dt>\n<dd><strong>No brand, no startup future<br \/>\n<\/strong>Enric Jov\u00e9, CEO de McCann Worldgroup Barcelona<\/dd>\n<\/dl>\n<dl>\n<dt>13.30 h<\/dt>\n<dd><strong>Networking empreserial<br \/>\n<\/strong><\/dd>\n<\/dl>\n<dl>\n<dt>14.00 h<\/dt>\n<dd><strong>Fin de la sesi\u00f3n<\/strong><\/dd>\n<\/dl>\n","protected":false},"featured_media":5792,"template":"","class_list":["post-17628","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup Talk: No brand, no startup future by Enric Jov\u00e9 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/startup-talk-no-brand-no-startup-future-by-enric-jove\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Talk: No brand, no startup future by Enric Jov\u00e9 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La construcci\u00f3n de una marca es tan importante como la definici\u00f3n del producto en si mismo. 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