{"id":17643,"date":"2021-06-20T08:36:51","date_gmt":"2021-06-20T06:36:51","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/workshop-construccion-de-marca-para-start-up\/"},"modified":"2021-06-20T08:36:51","modified_gmt":"2021-06-20T06:36:51","slug":"workshop-construccion-de-marca-para-start-up","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/workshop-construccion-de-marca-para-start-up\/","title":{"rendered":"Workshop: Construcci\u00f3n de marca para Start-up"},"content":{"rendered":"

El contexto competitivo de la mayor\u00eda de industrias se ha visto afectado por la aparici\u00f3n de iniciativas empresariales que cambian las reglas de juego en alguna de las 4P\u2019s tradicionales (o en todas ellas). Muchas startups se centran en desarrollar su core de negocio, sin tener en cuenta el peso del branding desde las fases m\u00e1s incipientes del negocio.<\/p>\n

En este workshop nos centraremos en entender el branding para sacarle el m\u00e1ximo beneficio para nuestra startup.
\nOrganizaremos la sesi\u00f3n en cuatro bloques:<\/p>\n

    \n
  1. Introducci\u00f3n al Branding y al Branding digital<\/li>\n
  2. Modelo Owned-Earned-Paid<\/li>\n
  3. Learnings de casos de \u00e9xito (Glossier, Milk, Outdoor Voices, Allbiards, etc)<\/li>\n
  4. El caso Drinkfinity<\/li>\n<\/ol>\n

    Marc Lite<\/a> (perfil)<\/p>\n

    Socio cofundador de Firma, una agencia\u00a0 de branding e innovaci\u00f3n nacida en 2006 con oficinas en\u00a0 Barcelona, Miami i L.A. Desde la perspectiva estrat\u00e9gica y creativa, trabajan para clientes como PepsiCo, Unilever, KFC, ESADE y startups como Splendia , Badi, Hockerty , Bandit, Pier01, ClinicPoint o Kavehome.
    \nCofundador de Firmamento (una marca de ropa de inspiraci\u00f3n surfera), Casa Cerdanya (carne ecol\u00f2gica accessible) y Apart, un espacio abierto a la innovaci\u00f3n a trav\u00e9s de la formaci\u00f3n, la colaboraci\u00f3n y la emprendedur\u00eda.
    \nColaborador acad\u00e9mico de Foxize, Elisava y ESADE.<\/p>\n","protected":false},"featured_media":5749,"template":"","class_list":["post-17643","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWorkshop: Construcci\u00f3n de marca para Start-up - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/workshop-construccion-de-marca-para-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop: Construcci\u00f3n de marca para Start-up - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El contexto competitivo de la mayor\u00eda de industrias se ha visto afectado por la aparici\u00f3n de iniciativas empresariales que cambian las reglas de juego en alguna de las 4P\u2019s tradicionales (o en todas ellas). Muchas startups se centran en desarrollar su core de negocio, sin tener en cuenta el peso […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/workshop-construccion-de-marca-para-start-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/1bbl-2-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/workshop-construccion-de-marca-para-start-up\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/workshop-construccion-de-marca-para-start-up\\\/\",\"name\":\"Workshop: Construcci\u00f3n de marca para Start-up - 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