{"id":17698,"date":"2021-06-20T08:37:30","date_gmt":"2021-06-20T06:37:30","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/workshop-design-thinking-para-generar-ideas-en-entornos-empresariales\/"},"modified":"2021-06-20T08:37:30","modified_gmt":"2021-06-20T06:37:30","slug":"workshop-design-thinking-para-generar-ideas-en-entornos-empresariales","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/workshop-design-thinking-para-generar-ideas-en-entornos-empresariales\/","title":{"rendered":"Workshop. Design Thinking para generar ideas en entornos empresariales"},"content":{"rendered":"<p>El Design Thinking es una metodolog\u00eda para la resoluci\u00f3n de problemas desde una perspectiva creativa y disruptiva que puede ser aplicada a una variedad de disciplinas. Siempre enfocada en la soluci\u00f3n y no en el problema, se busca tratar m\u00e1s &#8220;el qu\u00e9&#8221; para resolver problemas de una forma pr\u00e1ctica e innovadora.<\/p>\n<p>Esta metodolog\u00eda est\u00e1 siendo cada vez m\u00e1s usada por las empresas para desarrollar productos, encontrar nuevos modelos de innovaci\u00f3n, crear acciones de comunicaci\u00f3n, etc. Un profesional innovador puede ser cualquier persona capaz de deshacerse de los aprendizajes antiguos y no v\u00e1lidos para poder empezar a ver las situaciones desde otro punto de vista que aporte soluciones nuevas.<\/p>\n<p>En este workshop organizado por The Valley tendremos el honor de contar con Bet Valls, actualmente dirigiendo la implantaci\u00f3n del Plan de Marca y de Transformaci\u00f3n Digital en el Banc Sabadell en la Direcci\u00f3n de Comunicaci\u00f3n Digital; y con Xesco Serrano, director creativo en BeAgency y en la agencia Remake Comunicaci\u00f3n (con clientes como Audi, Sony, Telef\u00f3nica, Banc Sabadell o Volkswagen, entre muchos otros).<\/p>\n<p>El contenido del workshop ser\u00e1 el siguiente:<\/p>\n<p>FASE 0: CALENTAMIENTO &#8211; Fase de motivaci\u00f3n a los asistentes y de exposici\u00f3n de conceptos te\u00f3ricos b\u00e1sicos.<br \/>\nFASE 1: DEFINICI\u00d3N DEL PROBLEMA U OBJETIVO &#8211; Inicio te\u00f3rico del workshop donde se define el punto de ataque de la sesi\u00f3n.<br \/>\nFASE 2: LA PR\u00c1CTICA &#8211; Ejercicios pr\u00e1cticos individuales y grupales de generaci\u00f3n de ideas.<br \/>\nFASE 3: SELECCI\u00d3N Y PROPUESTA &#8211; Selecci\u00f3n de mejores ideas y desarrollo del \u201cprototipo\u201d inicial de la propuesta.<br \/>\nFASE 4: \u201cVENTA\u201d DE LA PROPUESTA &#8211; Desarrollo de herramientas de necesarias para comunicar de forma eficaz el proyecto. Si no se vende, no vale.<br \/>\nContaremos con un m\u00e1ximo de 50 plazas, \u00a1no pierdas tu oportunidad de asistir!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6518\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Evento-WorkshopDesignThinking-1.jpg\" alt=\"\" width=\"1282\" height=\"691\" \/><\/p>\n","protected":false},"featured_media":6275,"template":"","class_list":["post-17698","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop. Design Thinking para generar ideas en entornos empresariales - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/workshop-design-thinking-para-generar-ideas-en-entornos-empresariales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop. Design Thinking para generar ideas en entornos empresariales - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El Design Thinking es una metodolog\u00eda para la resoluci\u00f3n de problemas desde una perspectiva creativa y disruptiva que puede ser aplicada a una variedad de disciplinas. 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