{"id":17708,"date":"2021-06-20T08:37:48","date_gmt":"2021-06-20T06:37:48","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/esports-marketing\/"},"modified":"2021-06-20T08:37:48","modified_gmt":"2021-06-20T06:37:48","slug":"esports-marketing","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/","title":{"rendered":"eSports & marketing"},"content":{"rendered":"
La conferencia de eSports & Marketing<\/strong> tiene como objetivo entender el ecosistema de los eSports<\/strong>: descubrir sus utilidades y tama\u00f1o, as\u00ed como, demostrar la importancia que puede tener como herramienta de marketing para todo tipo de marcas y sectores<\/strong>. La jornada contar\u00e1 con ponencias y mesas redondas compuestas por expertos del sector y empresas destacadas del panorama nacional e internacional.<\/div>\n
<\/div>\n

PROGRAMA<\/strong>
\nNota: conducci\u00f3n del acto a cargo de Julio Villalobos, <\/strong>Chief Marketing & Digital Officer de ESADE Business & Law School<\/strong>, Director de los programas de Marketing Digital de ESADE Executive Education <\/strong>y miembro del departamento acad\u00e9mico de Marketing de ESADE<\/strong><\/em><\/p>\n

<\/h6>\n
8.30 h<\/h6>\n
Acreditaciones <\/strong>
\n9.00 h<\/h6>\n
Bienvenida \u2013\u00a0<\/strong>Julio Villalobos<\/strong><\/h6>\n
9.15 h<\/h6>\n
eSports: Entendiendo el ecosistema\u00a0<\/strong><\/h6>\n
Oscar Soriano<\/strong>, Co-fundador de Play<\/strong> the Game<\/strong>
\n9.45 h<\/h6>\n
Panel de expertos: Los eSports como herramienta de marketing<\/strong><\/h6>\n
Moderador: Eva Jos\u00e9<\/strong>, Directora de Comunicaci\u00f3n de Play the Game<\/strong><\/h6>\n
M\u00aa Carmen Fern\u00e1ndez<\/strong>, Directora de Estrategia de LVP<\/strong><\/h6>\n
Sebasti\u00e1n Spagnolo<\/strong>, Partner Manager<\/em> de Twitch<\/strong><\/h6>\n
Virginia Calvo<\/strong>, Co-fundadora\u00a0de Giants<\/strong><\/h6>\n
Sara Campoy<\/strong>, Responsable del departamento de Marketing de MSI \u00a0 \u00a0\u00a0<\/strong><\/h6>\n
\n
10.30 h<\/h6>\n
Di\u00e1logo: Los eSports en Espa\u00f1a<\/strong><\/h6>\n
Moderador: Rafael Espinosa, <\/strong>Fundador de eSports Bureau<\/strong><\/h6>\n
\u00c1lvaro Marco<\/strong>, Socio\u00a0de BDO Abogados<\/strong><\/h6>\n
Kristian Sandor<\/strong>, EMEA Gaming Product Manager<\/em>\u00a0de HP Omen<\/strong><\/h6>\n

11.00 h<\/p>\n

Pausa caf\u00e9 y eSports showroom life<\/em><\/strong><\/h6>\n

11.30 h<\/p>\n

Panel de expertos: Los eSports & marketing vistos por marcas no presentes en los eSports<\/strong><\/h6>\n
Moderador: Carles Cant\u00f3<\/strong>, CEO de SPSG\u00a0Consulting <\/strong>y Profesor de Sport<\/h6>\n
Business en ESADE<\/strong>
\nPepe Soler Roig<\/strong>, Director de Patrocinio y Eventos de Audi<\/strong>
\nIgnacio Gonz\u00e1lez<\/strong>, Director Nacional de Empresas\u00a0de Globalia Corporate Travel<\/strong><\/h6>\n
Javier Caballero<\/strong>, Director de Marketing de Pirelli<\/strong><\/h6>\n

12.15h<\/p>\n

Di\u00e1logo: Experiencias de marketing en eSports de marca no nativas en el ecosistema<\/strong>
\nModerador: Brian B\u00fcrger, <\/strong>Director de Cuentas de\u00a0Play the Game<\/strong>
\nAlejandro Sanch\u00eds<\/strong>, Director de\u00a0eSports\u00a0de Mahou – San Miguel<\/strong>
\nAdri\u00e1n G\u00f3mez<\/strong>, Asesor de Marketing\u00a0de Hawkers<\/strong><\/h6>\n
13.00 h<\/h6>\n
Panel de expertos: Oportunidades de negocio en el ecosistema de los eSports<\/strong>
\nModera: Mario Brassesco<\/strong>, Asociado de Inversiones de Encomienda VC<\/strong>
\nMar\u00eda P\u00e9rez Belliere<\/strong>, Directora de Ventas Globales de Reed MIDEM<\/strong>
\nDaniel Viladot<\/strong>, Director de Marketing de Duet Fit<\/strong><\/h6>\n
Miguel Betancor<\/strong>, Asesor de Ocio y eSports del\u00a0Gobierno Canario<\/strong><\/h6>\n
Gonzalo Corrales<\/strong>, Fundador de Mooxye<\/strong><\/h6>\n

13.45 h<\/p>\n

Clausura<\/strong>
\nJulio Villalobos<\/strong><\/h6>\n<\/div>\n

 <\/p>\n

\"\"<\/p>\n

\n
<\/div>\n<\/div>\n\n\n\n\n
<\/td>\n<\/tr>\n
\n\n\n\n
\n\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n\n\n\n\n\n
\"c3c63b0c-5f88-4a08-82a4-c5eb0efdf4bf.png\"<\/td>\n<\/tr>\n
Jueves, 21 de junio \u00b7 De 8h30 a 14h00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n\n\n\n\n\n
\"a0e75d39-d33c-4e64-ac73-155729c48ec1.png\"<\/td>\n<\/tr>\n
ESADEFORUM \u00b7 Av. Pedralbes, 60-62<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n\n\n\n\n\n
M\u00e1s informaci\u00f3n<\/td>\n<\/tr>\n
Public Affairs \u00b7\u00a0T 93 280 61 62<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
<\/td>\n<\/tr>\n
\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Recomendamos llegar a ESADE en transporte p\u00fablico. (Metro: L3; Ferrocarrils de la Generalitat de Catalunya: L6; autobuses: H4, 63, 68, 75 y 78. Bicing: estaciones en las calles Cavallers y Miret i Sans.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":6356,"template":"","class_list":["post-17708","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\neSports & marketing - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eSports & marketing - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La conferencia de eSports & Marketing tiene como objetivo entender el ecosistema de los eSports: descubrir sus utilidades y tama\u00f1o, as\u00ed como, demostrar la importancia que puede tener como herramienta de marketing para todo tipo de marcas y sectores. La jornada contar\u00e1 con ponencias y mesas redondas compuestas por expertos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/esport-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/\",\"name\":\"eSports & marketing - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/esport-1-scaled.jpg\",\"datePublished\":\"2021-06-20T06:37:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/esport-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/esport-1-scaled.jpg\",\"width\":2560,\"height\":1528},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/esports-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"eSports & marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eSports & marketing - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/","og_locale":"ca_ES","og_type":"article","og_title":"eSports & marketing - Tech Barcelona","og_description":"La conferencia de eSports & Marketing tiene como objetivo entender el ecosistema de los eSports: descubrir sus utilidades y tama\u00f1o, as\u00ed como, demostrar la importancia que puede tener como herramienta de marketing para todo tipo de marcas y sectores. La jornada contar\u00e1 con ponencias y mesas redondas compuestas por expertos […]","og_url":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":2560,"height":1528,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/esport-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/","url":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/","name":"eSports & marketing - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/esport-1-scaled.jpg","datePublished":"2021-06-20T06:37:48+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/esport-1-scaled.jpg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/esport-1-scaled.jpg","width":2560,"height":1528},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/esports-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/ca\/event\/"},{"@type":"ListItem","position":3,"name":"eSports & marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event\/17708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/6356"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=17708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}