{"id":17750,"date":"2021-06-20T08:38:18","date_gmt":"2021-06-20T06:38:18","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/"},"modified":"2021-06-20T08:38:18","modified_gmt":"2021-06-20T06:38:18","slug":"marketing-estrategico-en-la-era-de-los-algoritmos","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/","title":{"rendered":"Marketing Estrat\u00e9gico en la era de los algoritmos"},"content":{"rendered":"<p>Volvemos de las vacaciones m\u00e1s fuertes que nunca, est\u00e1 vez de la mano de Elogia, en colaboraci\u00f3n con Google y exponiendo el caso de \u00e9xito de eCooltra, con un evento en el que os explicaremos las claves del Data Driven Marketing. En concreto, trataremos los siguientes temas:<\/p>\n<p>\u2013 Activa tu data como ventaja competitiva con Ramon Montanera, Business Intelligence Director at Elogia.<\/p>\n<p>\u2013 Optimiza tus medios con IA y Campa\u00f1as de accion universal (UAC) con Antonio Vega, App Partnerships Manager at Google.<\/p>\n<p>\u2013 El secreto de una estrategia de creatividades de \u00e9xito con Laura Martin, CRM Manager at Elogia.<\/p>\n<p>\u2013 Caso de \u00e9xito; Ecooltra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8523\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/MarketingAlgoritmos2-1.jpg\" alt=\"\" width=\"470\" height=\"348\" \/><\/p>\n<p>\u00a1No te quedes sin tu plaza!<\/p>\n<p>Nos vemos #EventosValley<\/p>\n","protected":false},"featured_media":6621,"template":"","class_list":["post-17750","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Volvemos de las vacaciones m\u00e1s fuertes que nunca, est\u00e1 vez de la mano de Elogia, en colaboraci\u00f3n con Google y exponiendo el caso de \u00e9xito de eCooltra, con un evento en el que os explicaremos las claves del Data Driven Marketing. En concreto, trataremos los siguientes temas: \u2013 Activa tu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/algo-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/\",\"name\":\"Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/algo-1-scaled.jpg\",\"datePublished\":\"2021-06-20T06:38:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/algo-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/algo-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/marketing-estrategico-en-la-era-de-los-algoritmos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Estrat\u00e9gico en la era de los algoritmos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/","og_locale":"ca_ES","og_type":"article","og_title":"Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona","og_description":"Volvemos de las vacaciones m\u00e1s fuertes que nunca, est\u00e1 vez de la mano de Elogia, en colaboraci\u00f3n con Google y exponiendo el caso de \u00e9xito de eCooltra, con un evento en el que os explicaremos las claves del Data Driven Marketing. En concreto, trataremos los siguientes temas: \u2013 Activa tu [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/algo-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/","url":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/","name":"Marketing Estrat\u00e9gico en la era de los algoritmos - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/algo-1-scaled.jpg","datePublished":"2021-06-20T06:38:18+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/algo-1-scaled.jpg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/algo-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/marketing-estrategico-en-la-era-de-los-algoritmos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/ca\/event\/"},{"@type":"ListItem","position":3,"name":"Marketing Estrat\u00e9gico en la era de los algoritmos"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event\/17750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/6621"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=17750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}