{"id":17754,"date":"2021-06-20T08:38:18","date_gmt":"2021-06-20T06:38:18","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/la-transformacion-digital-del-marketing\/"},"modified":"2021-06-20T08:38:18","modified_gmt":"2021-06-20T06:38:18","slug":"la-transformacion-digital-del-marketing","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/la-transformacion-digital-del-marketing\/","title":{"rendered":"La transformaci\u00f3n (digital) del marketing"},"content":{"rendered":"

El 87% de las startups de Barcelona no tienen un director de marketing.\u00a0 \u00bfEs por que no lo necesitan? \u00bfno se lo pueden permitir? \u00bfo es porque creen que no aporta valor?<\/p>\n

Resulta que el papel del responsable de marketing nunca ha sido tan necesario como en la actualidad. En\u00a0una era digital donde se necesitan los mejores exploradores del negocio, es necesario reconsiderar la propuesta de valor del marketing.<\/p>\n

Para ello toca revisar los fundamentos del marketing tal y como lo conocemos.<\/p>\n

Ponente: <\/strong>Fernando de la Rosa<\/a>\u00a0 \u2013 Profesor & educador desde 2002, impulsador de desarrollo de Negocio en Foxize.com\u00a0<\/a><\/p>\n

La sesi\u00f3n se organizar\u00e1 en cuatro bloques:<\/p>\n

    \n
  1. \u00bfQu\u00e9 ha pasado con el marketing?<\/li>\n
  2. Revisando funci\u00f3n del marketing<\/li>\n
  3. Modelo de madurez digital del marketing<\/li>\n
  4. Y t\u00fa qu\u00e9 opinas de todo esto \u2013 preguntas abiertas<\/li>\n<\/ol>\n

    Objetivo de la actividad\u00a0<\/strong><\/p>\n

    Es doble: reflexionar y aprender. El workshp pretende hacer una reflexi\u00f3n de la necesidad de que el marketing digital vaya mucho m\u00e1s all\u00e1 de la comunicaci\u00f3n en medios digitales.Y como despu\u00e9s de una buena clase entran ganas de aprender,\u00a0 la sesi\u00f3n vendr\u00e1 cargada de referencias para poder leer m\u00e1s, estudiar m\u00e1s y alimentar el esp\u00edritu de los profesionales del marketing.<\/p>\n

    Esta charla va dirigida a profesionales del marketing. Los de verdad, los intuitivos. Los que no s\u00f3lo hacen campa\u00f1as de publicidad. Tambi\u00e9n va gente que se dedica a dar servicio a profesionales de marketing, agencias, consultoras y todo tipo de dise\u00f1adores.<\/p>\n

    #Pier01Talks<\/p>\n","protected":false},"featured_media":6650,"template":"","class_list":["post-17754","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLa transformaci\u00f3n (digital) del marketing - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/la-transformacion-digital-del-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transformaci\u00f3n (digital) del marketing - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El 87% de las startups de Barcelona no tienen un director de marketing.\u00a0 \u00bfEs por que no lo necesitan? \u00bfno se lo pueden permitir? \u00bfo es porque creen que no aporta valor? 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