{"id":17771,"date":"2021-06-20T08:38:42","date_gmt":"2021-06-20T06:38:42","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/ponti-ip-vitamins-la-gestion-y-proteccion-de-la-marca-en-el-entorno-digital\/"},"modified":"2021-06-20T08:38:42","modified_gmt":"2021-06-20T06:38:42","slug":"ponti-ip-vitamins-la-gestion-y-proteccion-de-la-marca-en-el-entorno-digital","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/ponti-ip-vitamins-la-gestion-y-proteccion-de-la-marca-en-el-entorno-digital\/","title":{"rendered":"PONTI IP Vitamins: La gesti\u00f3n y protecci\u00f3n de la marca en el entorno digital"},"content":{"rendered":"<p>Ponti IP Vitamins<br \/>\nLa gesti\u00f3n y protecci\u00f3n de la marca en el entorno digital<\/p>\n<p>09:15h Registro<br \/>\n09:30h La marca como activo empresarial estrat\u00e9gico. Josep M\u00aa Pujals, Responsable de Desarrollo de Negocio de Ponti &amp; Partners, SLP<br \/>\n10:00h La protecci\u00f3n y defensa de las marcas en el entorno digital: Retos clave y soluciones. Ricardo Guerras, Responsable del Departamento de Marcas y Jur\u00eddico de Ponti &amp; Partners, SLP<br \/>\n10:30h Caf\u00e9<br \/>\n11:00h Capgemini, Rebranding Strategy. Cristina Yerro i Heras, Group IP Officer &amp; Associate Group General Counsel de Capgemini<br \/>\n11:30h Caso Capgemini. Manuel Rodr\u00edguez, Vice President \/ Head of Customer Engagement de Capgemini<br \/>\n12:30h Preguntas y respuestas<\/p>\n<p><strong>Ubicaci\u00f3n:<\/strong><br \/>\nmVenturesBcn<br \/>\nEdificio Palau de Mar \u2013 Pier 01<\/p>\n<p>Para confirmar asistencia mandar un correo a ponti@ponti.pro<\/p>\n<p>Con las sesiones Ponti IP Vitamins queremos reforzar la posici\u00f3n de nuestro ecosistema de innovaci\u00f3n en relaci\u00f3n con la gesti\u00f3n de los activos intangibles (marcas, patentes y dise\u00f1os, derechos de autor) que hoy en d\u00eda ya constituyen el 85% del valor de las empresas m\u00e1s importantes del mundo.<br \/>\nEn esta primera sesi\u00f3n veremos como las marcas son el epicentro de la comunicaci\u00f3n entre la empresa, clientes, consumidores y usuarios, aglutinan el good-will y contribuyen de manera decisiva en la cuenta de resultados. Como activos valiosos habr\u00e1 que preservarlos y alinearlos con la estrategia empresarial. Tambi\u00e9n gestionar adecuadamente los riesgos asociados, especialmente en el \u00e1mbito digital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9011\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/PONTI_v_COLOR-1.jpg\" alt=\"\" width=\"279\" height=\"125\" \/><\/p>\n","protected":false},"featured_media":6764,"template":"","class_list":["post-17771","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PONTI IP Vitamins: La gesti\u00f3n y protecci\u00f3n de la marca en el entorno digital - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/ponti-ip-vitamins-la-gestion-y-proteccion-de-la-marca-en-el-entorno-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PONTI IP Vitamins: La gesti\u00f3n y protecci\u00f3n de la marca en el entorno digital - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Ponti IP Vitamins La gesti\u00f3n y protecci\u00f3n de la marca en el entorno digital 09:15h Registro 09:30h La marca como activo empresarial estrat\u00e9gico. 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