{"id":17860,"date":"2021-06-20T08:40:00","date_gmt":"2021-06-20T06:40:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/neuromarketing-midiendo-emociones-y-su-impacto-en-el-customer-experience\/"},"modified":"2021-06-20T08:40:00","modified_gmt":"2021-06-20T06:40:00","slug":"neuromarketing-midiendo-emociones-y-su-impacto-en-el-customer-experience","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/neuromarketing-midiendo-emociones-y-su-impacto-en-el-customer-experience\/","title":{"rendered":"Neuromarketing: midiendo emociones y su impacto en el Customer Experience"},"content":{"rendered":"<p>Conocer a los clientes, entender sus expectativas y analizar su comportamiento en relaci\u00f3n a los canales y los puntos de contacto con nuestra marca es la base para una gesti\u00f3n \u00f3ptima de la experiencia del cliente.<\/p>\n<p>Sin embargo, \u00bftenemos toda la informaci\u00f3n necesaria a nuestro alcance? \u00bfLos m\u00e9todos de an\u00e1lisis e investigaci\u00f3n cuantitativos y cualitativos ponen a nuestra disposici\u00f3n todos los datos que necesitamos para gestionar la experiencia de cliente? \u00bfC\u00f3mo podemos lograr que \u00e9sta se convierta en una ventaja competitiva en nuestro sector?<\/p>\n<p>Los m\u00e9todos tradicionales nos permiten descubrir el 5% del pensamiento consciente que los clientes son capaces de procesar, racionalizar y verbalizar. El 95% restante es inconsciente: involuntario, no verbal, emocional e impl\u00edcito. El neuromarketing se sirve de herramientas de la neurociencia para acceder a este conocimiento, medir las emociones y reacciones no conscientes de forma cuantitativa y poder as\u00ed evaluar el impacto de las mismas sobre la experiencia del cliente.<\/p>\n<p>Las aplicaciones del neuromarketing en el contexto digital abren hoy la puerta a la posibilidad de evaluar la vinculaci\u00f3n emocional con nuestros clientes, aumentando su fidelizaci\u00f3n y mejorando, en consecuencia, la conversi\u00f3n.<br \/>\nCon el objetivo de mostrar las posibilidades del neuromarketing, Optimyzet (consultora especializada en experiencia de usuario y estrategia digital) en colaboraci\u00f3n con The Valley, ambos socios de Barcelona Tech City, compartir\u00e1 los resultados de dos de los \u00faltimos estudios que ha realizado.<\/p>\n<p>Tambi\u00e9n presentaremos el M\u00e1ster en Digital Business de The Valley que comenzar\u00e1 en octubre, el MBA digital de referencia en Espa\u00f1a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12197\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Evento-Neuromarketing1-1-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n","protected":false},"featured_media":7338,"template":"","class_list":["post-17860","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing: midiendo emociones y su impacto en el Customer Experience - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/neuromarketing-midiendo-emociones-y-su-impacto-en-el-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing: midiendo emociones y su impacto en el Customer Experience - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Conocer a los clientes, entender sus expectativas y analizar su comportamiento en relaci\u00f3n a los canales y los puntos de contacto con nuestra marca es la base para una gesti\u00f3n \u00f3ptima de la experiencia del cliente. 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