{"id":17870,"date":"2021-06-20T08:40:00","date_gmt":"2021-06-20T06:40:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/del-inbound-al-convergent-marketing-la-evolucion-del-marketing-digital\/"},"modified":"2021-06-20T08:40:00","modified_gmt":"2021-06-20T06:40:00","slug":"del-inbound-al-convergent-marketing-la-evolucion-del-marketing-digital","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/del-inbound-al-convergent-marketing-la-evolucion-del-marketing-digital\/","title":{"rendered":"Del Inbound al Convergent Marketing. La evoluci\u00f3n del Marketing Digital."},"content":{"rendered":"<p>Se estima que tres cuartas partes de la poblaci\u00f3n total de Internet (m\u00e1s de 4 mil millones) ser\u00e1n &#8220;Mobile-only&#8221; para 2025.<br \/>\nLas 4 aplicaciones de mensajer\u00eda principales: WhatsApp, Facebook Messenger, WeChat, Viber, han excedido por la cantidad de usuarios activos que 4 principales aplicaciones sociales: Facebook, Twitter, LinkedIn, Instagram.<br \/>\nEl acceso a las redes sociales por m\u00f3vil est\u00e1 creciendo fuertemente: 2.56 mil millones de usuarios en todo el mundo, 28 millones son los espa\u00f1oles que acceden a Facebook, desde una tableta o smartphone, al menos una vez al d\u00eda. El mismo Facebook se enfoca en Inteligencia Artificial y ChatBot para desarrollar atractivas experiencias de marca basadas en conversaciones.<br \/>\nEl compromiso del cliente se convierte en innovador, interactivo y predictivo.<br \/>\nOBJECTIVO<br \/>\nEntre las herramientas, las estrategias y los casos de ex\u00edto, el workshop pretende analizar estas tendencias, lo que lleva a comprender una nueva visi\u00f3n del mercado que surge de la convergencia de Mobile, Social y AI.<br \/>\nDE QU\u00c9 HABLAMOS<br \/>\nCompromiso con el cliente y marketing digital.<br \/>\nMarketing m\u00f3vil: escenario y estrategias.<br \/>\nContenido emocional y atractivo: narraci\u00f3n visual y video vertical.<br \/>\nMarketing conversacional: chatbots y flujos de conversaci\u00f3n en lenguaje natural (PNL)<br \/>\nQU\u00c9 APRENDER\u00c1S<br \/>\nEl workshop tiene como objetivo guiar a los participantes hacia el descubrimiento de un modelo operativo dise\u00f1ado para implementar estrategias de marketing digital innovadoras que exploten la inteligencia artificial, lo Smartphone y la potencia de las redes sociales de forma integrada y convergente.<br \/>\nA QUI\u00c9N VA DIRIGIDO<br \/>\nEst\u00e1 dise\u00f1ado para profesionales de marketing y comunicaci\u00f3n, para quienes trabajan en agencias de comunicaci\u00f3n, cl\u00e1sica y digital, para marketers internos, gestores de redes sociales y profesionales independientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12483\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Locandina-evento-Impact-Hub2-1-scaled.jpg\" alt=\"\" width=\"952\" height=\"476\" \/><\/p>\n","protected":false},"featured_media":7417,"template":"","class_list":["post-17870","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del Inbound al Convergent Marketing. 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