{"id":17872,"date":"2021-06-20T08:40:00","date_gmt":"2021-06-20T06:40:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/cmotalks-by-seakting\/"},"modified":"2021-06-20T08:40:00","modified_gmt":"2021-06-20T06:40:00","slug":"cmotalks-by-seakting","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/cmotalks-by-seakting\/","title":{"rendered":"#CMOTalks by Seakting"},"content":{"rendered":"<p>#CMOTalks \u2013 Marketing y comunicaci\u00f3n en la nueva econom\u00eda_ con Patricia Coll y Xavier Colomes<\/p>\n<p>Mi\u00e9rcoles, 13 de marzo \u2013 18:30 h Pier01 \u2013 Espacio mVentures<\/p>\n<p>El marketing y la comunicaci\u00f3n han cambiado. Cada vez m\u00e1s profesionales del sector entendemos que la visi\u00f3n tradicional de estas disciplinas no es capaz de responder a las demandas de las organizaciones que se mueven en la denominada nueva econom\u00eda. Este evento es una oportunidad para encontrarnos en el BCN Tech City y para estructurar nuestro conocimiento del tema de la mano de Patricia Coll a trav\u00e9s del an\u00e1lisis del caso de ByHours, startup con sede en Barcelona que se est\u00e1 convirtiendo en referente en el sector tur\u00edstico, al que nos acercar\u00e1 Xavier Colomes, CMO de la compa\u00f1\u00eda.<\/p>\n<p>\u201cLa adaptaci\u00f3n al cambio significa la constante b\u00fasqueda de se\u00f1ales que muestran que lo que hasta hace un momento funcionaba exige un replanteamiento para mantener los resultados hasta ahora obtenidos. Ya no vale la repetici\u00f3n de los procesos \u2014o las maneras\u2014 de hacer para garantizar un resultado, sino que el profesional de la comunicaci\u00f3n y el marketing debe aceptar que la experimentaci\u00f3n y el m\u00e9todo de prueba y error son parte esencial de su d\u00eda a d\u00eda.\u201d Esteban Redolfi, Director de 4YFN \u2013 Mobile World Capital, en el pr\u00f3logo del libro \u201cMarketing y comunicaci\u00f3n en la nueva econom\u00eda\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12404\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/CMOTalks-1.jpg\" alt=\"\" width=\"648\" height=\"165\" \/><\/p>\n","protected":false},"featured_media":7392,"template":"","class_list":["post-17872","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#CMOTalks by Seakting - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/cmotalks-by-seakting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#CMOTalks by Seakting - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"#CMOTalks \u2013 Marketing y comunicaci\u00f3n en la nueva econom\u00eda_ con Patricia Coll y Xavier Colomes Mi\u00e9rcoles, 13 de marzo \u2013 18:30 h Pier01 \u2013 Espacio mVentures El marketing y la comunicaci\u00f3n han cambiado. 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