{"id":17891,"date":"2021-06-20T08:40:27","date_gmt":"2021-06-20T06:40:27","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/masterclass-marketing-de-afiliacion-al-descubierto\/"},"modified":"2021-06-20T08:40:27","modified_gmt":"2021-06-20T06:40:27","slug":"masterclass-marketing-de-afiliacion-al-descubierto","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/masterclass-marketing-de-afiliacion-al-descubierto\/","title":{"rendered":"Masterclass &#8211; Marketing de Afiliaci\u00f3n al Descubierto"},"content":{"rendered":"<h4>\u00bfSabes que la IAB ha incluido el Marketing de Afiliaci\u00f3n en el Top Tendencias Digitales 2019?<\/h4>\n<p>Y no podemos estar m\u00e1s de acuerdo. El Marketing de Afiliaci\u00f3n es el canal de marketing digital m\u00e1s completo que existe; est\u00e1 en constante evoluci\u00f3n lo que nos obliga a estar en b\u00fasqueda de lo nuevo, lo que funciona, lo que nos dar\u00e1 el ROI positivo que piden nuestros anunciantes y afiliados.<\/p>\n<p><strong>AGENDA<\/strong><br \/>\n<strong>9:30 Bienvenida y desayuno networking<\/strong><br \/>\nSoraya Garc\u00eda Merino. Country Manager Iberia &amp; Latam @ Tradedoubler<\/p>\n<p><strong>10:00 Masterclass Marketing de Afiliaci\u00f3n.<\/strong><br \/>\nTania Prieto. Head of Client Development.<br \/>\nAlejandra Campos. Head of Publisher Development @ Tradedoubler<\/p>\n<p>Tecnolog\u00eda BLOCKCHAIN. Lo \u00faltimo en Marketing de Afiliaci\u00f3n<br \/>\n\u00bfEl Marketing de Afiliaci\u00f3n encaja en mi negocio?<br \/>\n\u00bfQu\u00e9 preguntas debo hacer a mi red de afiliaci\u00f3n?<br \/>\nUn peque\u00f1o (gran) repaso de los modelos del Marketing de Afiliaci\u00f3n:<br \/>\nCashback &amp; Loyalty<br \/>\nSites de Cup\u00f3n Descuento &amp; Deals<br \/>\nVerticales\/ Blogueros\/ Marketing de Influencers (METAPIC)<br \/>\nComparadores \/ Metasearch<br \/>\nEmail marketing<br \/>\nRetargeting<br \/>\nCart Recovery y afiliados tecnol\u00f3gicos<br \/>\nSEM con orientaci\u00f3n a CPA<br \/>\nMobile-App<\/p>\n<p>Modelos de Atribuci\u00f3n y User Journey. Gesti\u00f3n de data a trav\u00e9s de Business Intelligence<\/p>\n<p><strong>10:45 \u00bfY el futuro del Marketing de Afiliaci\u00f3n?<\/strong><\/p>\n<p>Gestiona tu propia red de afiliados con tecnolog\u00eda de marca blanca<br \/>\nJuan Carlos Calabuig. Head of Technology @ Tradedoubler<\/p>\n<p>Compra Program\u00e1tica: branding y tr\u00e1fico s\u00ed, pero con orientaci\u00f3n a Ventas.<br \/>\nCarlos Gonzalez. Head of Sales @ Tradedoubler<\/p>\n<p><strong>12:00 Mesa Redonda: Monetizaci\u00f3n digital. \u00bfQu\u00e9 canales digitales funcionan para cada marca?<\/strong><br \/>\nEric Rovira. Data Driven Marketing &amp; CRM Manager @ Mediamarkt<br \/>\nAngelo Sardi. Marketing Online &amp; Business Analysis Director @ Atr\u00e1palo<br \/>\nJuan Luis Rico. CEO @ Shoppiday<br \/>\nLino Bort. CEO @ Blueknow<\/p>\n<p>12:30 Sorteo, brunch y networking<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12823\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Portada_evento_bcn-1.jpg\" alt=\"\" width=\"1024\" height=\"443\" \/><\/p>\n","protected":false},"featured_media":7510,"template":"","class_list":["post-17891","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masterclass - Marketing de Afiliaci\u00f3n al Descubierto - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/masterclass-marketing-de-afiliacion-al-descubierto\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterclass - Marketing de Afiliaci\u00f3n al Descubierto - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes que la IAB ha incluido el Marketing de Afiliaci\u00f3n en el Top Tendencias Digitales 2019? 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