{"id":17955,"date":"2021-06-20T08:41:46","date_gmt":"2021-06-20T06:41:46","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/como-el-service-design-ayuda-a-las-empresas-a-innovar-mas-rapido\/"},"modified":"2021-06-20T08:41:46","modified_gmt":"2021-06-20T06:41:46","slug":"como-el-service-design-ayuda-a-las-empresas-a-innovar-mas-rapido","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/como-el-service-design-ayuda-a-las-empresas-a-innovar-mas-rapido\/","title":{"rendered":"C\u00f3mo el Service Design ayuda a las empresas a innovar m\u00e1s r\u00e1pido"},"content":{"rendered":"<p>\u00bfQu\u00e9 tienen en com\u00fan empresas como Apple, Ford, IKEA o Airbnb? Todas ellas han utilizado el Service Design o metodolog\u00edas de Design Thinking para adaptarse m\u00e1s r\u00e1pidamente al cambio, creando productos y servicios de \u00e9xito centrados en las necesidades y psicolog\u00eda de sus usuarios. Durante esta sesi\u00f3n se explicar\u00e1 en qu\u00e9 consiste esta metodolog\u00eda y qu\u00e9 ventajas conlleva a la hora de innovar en la empresa. Adem\u00e1s, los asistentes conocer\u00e1n los casos reales de Suez, ImaginBank y Ogun que han implementado el Service Design para llevar a cabo sus proyectos de innovaci\u00f3n. \u00a1Ven a esta jornada y descubre c\u00f3mo innovar poniendo a tus clientes en el centro!<\/p>\n<p><strong>Ponentes de la actividad:<\/strong><\/p>\n<ul>\n<li>Marta Fusalba: Service Design Leader de Quantion<\/li>\n<li>Daniel Cardel\u00fas: Digital Innovation and Software de Suez<\/li>\n<li>Ignasi Salvador: CEO de Ogun<\/li>\n<li>David Arranz: Director de Desarrollo de Negocio de ImaginBank<\/li>\n<\/ul>\n<p><strong>Objetivo de la actividad:<\/strong><\/p>\n<p>Entender los principios del Service Design y c\u00f3mo aplicarlos para innovar con productos y servicios centrados en los usuarios.<\/p>\n<p><strong>P\u00fablico objetivo<\/strong><\/p>\n<p>Directores Innovaci\u00f3n, Directores de Transformaci\u00f3n Digital y Gestores de proyectos digitales de compa\u00f1\u00edas que compiten en sectores con un alto componente de innovaci\u00f3n.<\/p>\n<p><strong>Agenda<\/strong><\/p>\n<p>9.00 \u2013 9.30h: Recepci\u00f3n de asistentes<\/p>\n<p>9.30 \u2013 9.35h: Bienvenida a cargo de Bea Dom\u00e8nech, Digital Transformation Director de Quantion<\/p>\n<p>9.35 \u2013 9.50h: \u201cService Design: qu\u00e9 es y c\u00f3mo utilizarlo en proyectos\u201d, a cargo de Marta Fusalba, Service Design Leader de Quantion<\/p>\n<p>9.50 \u2013 10.10h: \u201cReinvent\u00e1ndose con el Service Design: cuando las cosas salen bien y cuando no\u201d, a cargo de Daniel Cardel\u00fas, Digital Innovation and Software de Suez<\/p>\n<p>10.10 \u2013 10.30h: \u201cEjemplos reales de la aplicaci\u00f3n del Design Thinking en la construcci\u00f3n de soluciones\u201d, a cargo de Ignasi Salvador, CEO de Ogun<\/p>\n<p>10.30 \u2013 10.50h: \u201cCreando un banco a trav\u00e9s de servicios financieros\u201d, a cargo de David Arranz, Director de Desarrollo de Negocio de ImaginBank<\/p>\n<p>10.50 \u2013 11.00h: Turno de preguntas<\/p>\n<p>11.00 \u2013 11.30: Coffee break y networking<\/p>\n<p><strong>Ubicaci\u00f3n<\/strong><\/p>\n<p>Espai Estrella Damm \u2013 Pier01 (Planta 2D)<\/p>\n","protected":false},"featured_media":7981,"template":"","class_list":["post-17955","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el Service Design ayuda a las empresas a innovar m\u00e1s r\u00e1pido - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/como-el-service-design-ayuda-a-las-empresas-a-innovar-mas-rapido\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el Service Design ayuda a las empresas a innovar m\u00e1s r\u00e1pido - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 tienen en com\u00fan empresas como Apple, Ford, IKEA o Airbnb? 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