{"id":18052,"date":"2021-06-20T08:43:03","date_gmt":"2021-06-20T06:43:03","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\/"},"modified":"2021-06-20T08:43:03","modified_gmt":"2021-06-20T06:43:03","slug":"perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\/","title":{"rendered":"Perfilando mis audiencias desde el coraz\u00f3n del Dato \u2013 Ogilvy"},"content":{"rendered":"<p>\u201cPerfilando mis audiencias desde el coraz\u00f3n del Dato\u201d es un evento en el que se invita a l\u00edderes decisores que est\u00e1n trabajando impulsando proyectos de CRM, eCommerce o Audiencias en sus empresas, con el fin de compartir visi\u00f3n, experiencias, inquietudes, etc.<\/p>\n<p>Iremos de la mano de Salesforce, de forma que podamos estrechar lazos y avanzar como partner estrat\u00e9gico.<\/p>\n<p>Los objetivos de esta actividad van desde abrir nuevas oportunidades de implementaci\u00f3n MC\/DMP hasta dar a conocer el nuevo giro en el que esta inmerso Ogilvy hacia la activaci\u00f3n inteligente a trav\u00e9s de la tecnolog\u00eda de SF.\u00a0Es por esto por lo que pondremos \u00e9nfasis en humanizar el dato para comunicarnos de una manera eficiente con nuestros usuarios, a trav\u00e9s del conocimiento one2one y diferentes tecnolog\u00edas.\u00a0Este evento est\u00e1 especialmente dirigido a CMO, Directores de Att al cliente y CRM Director.<\/p>\n<p><strong>Ponentes de la actividad\u00a0<\/strong><\/p>\n<p>Jordi Urbea Vicepresidente de Ogilvy Espa\u00f1a y CEO Ogilvy Barcelona<\/p>\n<p>Marc Ginjaume Managing Director Zeotap<\/p>\n<p>Quique Reyero Head Of eCommerce Ogilvy<\/p>\n<p>Jordi Oss\u00f3 Senior Account Executice Salesforce<\/p>\n<p>Rafa Hernandez CEO Human Data<\/p>\n<p><strong>Agenda de la actividad\u00a0<\/strong><\/p>\n<p>09:00h &#8211; 9.30 &#8211; Bienvenida\/Caf\u00e9\/Networking<\/p>\n<p>09:30 &#8211; 9:45 &#8211; La Transformaci\u00f3n Digital ya no es una opci\u00f3n. El nuevo paradigama de las Agencias.(Jordi Urbea)<\/p>\n<p>09:45 &#8211; 10:10 &#8211; Salesforce Approach (TBD)<\/p>\n<p>10:10 &#8211; 10:30 &#8211; Nestle Case (Quique Reyero)<\/p>\n<p>10:30 &#8211; 11:30 &#8211; Round Table<\/p>\n<p>11:30 &#8211; 12:00 &#8211; Networking breakfast<\/p>\n<p><strong>Evento Co-organizado con Ogilvy<\/strong><\/p>\n","protected":false},"featured_media":12486,"template":"","class_list":["post-18052","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perfilando mis audiencias desde el coraz\u00f3n del Dato \u2013 Ogilvy - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfilando mis audiencias desde el coraz\u00f3n del Dato \u2013 Ogilvy - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u201cPerfilando mis audiencias desde el coraz\u00f3n del Dato\u201d es un evento en el que se invita a l\u00edderes decisores que est\u00e1n trabajando impulsando proyectos de CRM, eCommerce o Audiencias en sus empresas, con el fin de compartir visi\u00f3n, experiencias, inquietudes, etc. Iremos de la mano de Salesforce, de forma que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/franki-chamaki-1K6IQsQbizI-unsplash-e1569922436506-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/perfilando-mis-audiencias-desde-el-corazon-del-dato-ogilvy\\\/\",\"name\":\"Perfilando mis audiencias desde el coraz\u00f3n del Dato \u2013 Ogilvy - 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