{"id":18335,"date":"2021-06-20T08:46:30","date_gmt":"2021-06-20T06:46:30","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/sesion-online-27-reptes-de-futur-i-transformacio-tecnologica-del-sector-alimentari\/"},"modified":"2021-06-20T08:46:30","modified_gmt":"2021-06-20T06:46:30","slug":"sesion-online-27-reptes-de-futur-i-transformacio-tecnologica-del-sector-alimentari","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/sesion-online-27-reptes-de-futur-i-transformacio-tecnologica-del-sector-alimentari\/","title":{"rendered":"SESI\u00d3N ONLINE 27: Reptes de futur i transformaci\u00f3 tecnol\u00f2gica del sector alimentari"},"content":{"rendered":"<p>Amb una base de clients de 7 mil milions de persones que continuar\u00e0 augmentant, no hi ha una industria m\u00e9s gran al nostre planeta que l\u2019alimentaci\u00f3 i l\u2019agricultura. La innovaci\u00f3 \u00e9s condici\u00f3 sine qua non per superar el desafiament global d\u2019una demanda d\u2019aliments que es disparar\u00e0 en les properes d\u00e8cades. La ind\u00fastria aliment\u00e0ria est\u00e0 experimentant una onada de disrupcions en la que la tecnologia tindr\u00e0 un rol cada cop m\u00e9s rellevant en com es produeixen els aliments que mengem, en com s\u2019empaqueten, com s\u2019entreguen i, incl\u00fas, com els consumim. Les inversions en tecnologia continuaran augmentant per ajudar a complir la promesa de sistemes alimentaris m\u00e9s saludables i sostenibles per al m\u00f3n.<\/p>\n<p>La tecnologia ja forma part com a ingredient de la nostra dieta, tal i com reflexa la creixent inversi\u00f3 en projectes de innovaci\u00f3, i en un futur que ha est\u00e0 aqu\u00ed tindr\u00e0 un paper clau per a satisfer les demandes de consumidors cada vegada m\u00e9s exigents, m\u00e9s coneixedors i amb h\u00e0bits m\u00e9s saludables i sostenibles.<\/p>\n<p>A m\u00e9s, la irrupci\u00f3 de les foodtech accelera la innovaci\u00f3 i alhora transforma l\u2019enfoc de les grans corporacions.<\/p>\n<p>De tot aix\u00f2 parlarem amb un panel d\u2019experts en el sector de l\u2019alimentaci\u00f3.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/mireia-torres-maczassek-762a3310\/\" target=\"_blank\" rel=\"noopener\">Mireia Torres<\/a> <\/strong>&#8211; Directora de Innovaci\u00f3n y Conocimiento Familia Torres<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/toni-massan%C3%A9s-7bab9088\/\" target=\"_blank\" rel=\"noopener\">Toni Massan\u00e9s<\/a><\/strong> \u2013 Director Fundaci\u00f3n Alicia<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/marccoloma\/\" target=\"_blank\" rel=\"noopener\"><strong>Marc Coloma<\/strong><\/a> &#8211; CEO &amp; Co-Founder Heura Foods<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/maurici-oliv%C3%A9-14061461\/\" target=\"_blank\" rel=\"noopener\"><strong>Maurici Oliv\u00e9<\/strong> <\/a>&#8211; TD Program Manager Damm<\/li>\n<\/ul>\n<p>Moderat per\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/evaballarin\/\" target=\"_blank\" rel=\"noopener\">Eva Ballar\u00edn<\/a><\/strong>, Investigadora independent de tend\u00e8ncies, innovaci\u00f3 i estrategia aplicadae al sector.<\/p>\n<p>Esta actividad se retransmitir\u00e1 en streaming gracias a la tecnolog\u00eda de\u00a0<a href=\"https:\/\/www.watchity.com\"><strong>Watchity<\/strong>.\u00a0<\/a>El acceso web y la retransmisi\u00f3n en <strong>Twitter<\/strong> se activar\u00e1n a las 13:00h. Las preguntas se podr\u00e1n realizar a trav\u00e9s del chat online y los ponentes responder\u00e1n al final de la sesi\u00f3n.<\/p>\n<p>Powered by:<\/p>\n<p><a href=\"http:\/\/www.accio.gencat.cat\/ca\/inici\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-29080 alignleft\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ACCIO-vertical-color.png\" alt=\"\" width=\"127\" height=\"86\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":10877,"template":"","class_list":["post-18335","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SESI\u00d3N ONLINE 27: Reptes de futur i transformaci\u00f3 tecnol\u00f2gica del sector alimentari - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/sesion-online-27-reptes-de-futur-i-transformacio-tecnologica-del-sector-alimentari\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SESI\u00d3N ONLINE 27: Reptes de futur i transformaci\u00f3 tecnol\u00f2gica del sector alimentari - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Amb una base de clients de 7 mil milions de persones que continuar\u00e0 augmentant, no hi ha una industria m\u00e9s gran al nostre planeta que l\u2019alimentaci\u00f3 i l\u2019agricultura. La innovaci\u00f3 \u00e9s condici\u00f3 sine qua non per superar el desafiament global d\u2019una demanda d\u2019aliments que es disparar\u00e0 en les properes d\u00e8cades. 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