{"id":18345,"date":"2021-06-20T08:46:53","date_gmt":"2021-06-20T06:46:53","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/online-pills-7-de-popeye-a-redbull-el-valor-del-branded-content-en-la-construccio-de-marca-per-anna-domenech-managing-director-a-grey\/"},"modified":"2021-06-20T08:46:53","modified_gmt":"2021-06-20T06:46:53","slug":"online-pills-7-de-popeye-a-redbull-el-valor-del-branded-content-en-la-construccio-de-marca-per-anna-domenech-managing-director-a-grey","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-7-de-popeye-a-redbull-el-valor-del-branded-content-en-la-construccio-de-marca-per-anna-domenech-managing-director-a-grey\/","title":{"rendered":"ONLINE PILLS 7: De Popeye a Redbull &#8211; El valor del Branded Content en la construcci\u00f3 de marca per Anna Dom\u00e8nech, Managing Director a Grey"},"content":{"rendered":"<p>Al 1929 la c\u00e0mera de productors d&#8217;espinacs dels Estats Units, amb la intenci\u00f3 de promoure el consum del seu producte, van crear una tira c\u00f2mica en un diari per promoure els beneficis a trav\u00e9s d&#8217;un personatge. I aix\u00ed va n\u00e9ixer Popeye.<\/p>\n<p>Amb el temps, el gran \u00e8xit del personatge va convertir-lo en protagonista d&#8217;una s\u00e8rie de dibuixos animats, que va resultar ser la f\u00f3rmula perfecte per incentivar el consum d\u2019espinacs entre els nens.<\/p>\n<p>El branded content transmet els valors de la marca i ens ofereix una altra forma d\u2019apropar-nos als clients, no intrusiva i que te a l\u2019usuari en el centre. D\u2019aquesta manera es construeix una relaci\u00f3 amb les marques basada en la informaci\u00f3 \u00fatil o l\u2019entrenament.<\/p>\n<p>La sessi\u00f3 correr\u00e0 a c\u00e0rrec d&#8217;<strong><a href=\"https:\/\/www.linkedin.com\/in\/anna-domenech-b6923412\/\" target=\"_blank\" rel=\"noopener\">Anna Dom\u00e8nech<\/a><\/strong>, Directora General de Negoci a <a href=\"https:\/\/www.grey.com\/en\/spain\" target=\"_blank\" rel=\"noopener\"><strong>Grey<\/strong><\/a>. Disposa d\u2019una experi\u00e8ncia de m\u00e9s de 20 anys en ag\u00e8ncies de publicitat inicialment en el m\u00f3n off. Fa 11 anys va iniciar la seva pr\u00f2pia transformaci\u00f3 digital, tant en la vessant professional, conven\u00e7uda i precursora del Phygital en el m\u00f3n de la comunicaci\u00f3, como en l\u2019empresarial, com a s\u00f2cia fundadora de una startup del sector Edutech.<\/p>\n<p>Esta actividad se realizar\u00e1 en streaming gracias a la tecnolog\u00eda de <strong>Watchity<\/strong>. El acceso se activar\u00e1 a las 13h en esta web y en nuestro <strong>Twitter<\/strong>. Las preguntas se podr\u00e1n realizar a trav\u00e9s del chat online y los ponentes responder\u00e1n al final de la sesi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":10941,"template":"","class_list":["post-18345","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 7: De Popeye a Redbull - El valor del Branded Content en la construcci\u00f3 de marca per Anna Dom\u00e8nech, Managing Director a Grey - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-7-de-popeye-a-redbull-el-valor-del-branded-content-en-la-construccio-de-marca-per-anna-domenech-managing-director-a-grey\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 7: De Popeye a Redbull - El valor del Branded Content en la construcci\u00f3 de marca per Anna Dom\u00e8nech, Managing Director a Grey - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Al 1929 la c\u00e0mera de productors d&#8217;espinacs dels Estats Units, amb la intenci\u00f3 de promoure el consum del seu producte, van crear una tira c\u00f2mica en un diari per promoure els beneficis a trav\u00e9s d&#8217;un personatge. 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