{"id":18369,"date":"2021-06-20T08:47:20","date_gmt":"2021-06-20T06:47:20","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/best-practice-desigual-retos-comerciales-e-innovacion-digital-en-tiempos-de-pandemia\/"},"modified":"2021-06-20T08:47:20","modified_gmt":"2021-06-20T06:47:20","slug":"best-practice-desigual-retos-comerciales-e-innovacion-digital-en-tiempos-de-pandemia","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/best-practice-desigual-retos-comerciales-e-innovacion-digital-en-tiempos-de-pandemia\/","title":{"rendered":"Best Practice Desigual: retos comerciales e innovaci\u00f3n digital en tiempos de pandemia"},"content":{"rendered":"<p>Inauguramos un ciclo de Best Practices de nuestros partners. En esta primera jornada, <span class=\"il\">Desigual<\/span>\u00a0nos contar\u00e1 c\u00f3mo tuvo que replantear uno de los momentos comerciales m\u00e1s importantes del a\u00f1o, su convenci\u00f3n anual de ventas, que no pudo llevarse a cabo de forma presencial por culpa de la pandemia. Durante el confinamiento, y en menos de un mes, los equipos comerciales, de marketing y de innovaci\u00f3n digital se unieron para desarrollar un Showroom virtual con el que lograron transmitir a sus agentes comerciales y clientes finales la experiencia de estar en los Headquarters de la compa\u00f1\u00eda en Barcelona, y conocer la colecci\u00f3n de primavera-verano 2021.<\/p>\n<p>Con la participaci\u00f3n\u00a0 de:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/toni-maristany-rivero-0426bb55\/\" target=\"_blank\" rel=\"noopener\">Toni Maristany<\/a>, Head of Wholesale, DS &amp; Travel<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/javier-fern%C3%A1ndez-poyo-61b73121\/\" target=\"_blank\" rel=\"noopener\">Javier Fern\u00e1ndez<\/a>, Technology Innovation Leader<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/guillem-gallego-4a67a34b\/\" target=\"_blank\" rel=\"noopener\">Guillem Gallego<\/a>, Chief Marketing Officer<\/li>\n<\/ul>\n<p>Esta actividad se realizar\u00e1 en streaming gracias a la tecnolog\u00eda de Watchity. El acceso se activar\u00e1 a las 10h en esta web y en nuestro Twitter. Las preguntas se podr\u00e1n realizar a trav\u00e9s del chat online y los ponentes responder\u00e1n al final de la sesi\u00f3n.<\/p>\n","protected":false},"featured_media":11070,"template":"","class_list":["post-18369","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practice Desigual: retos comerciales e innovaci\u00f3n digital en tiempos de pandemia - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/best-practice-desigual-retos-comerciales-e-innovacion-digital-en-tiempos-de-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practice Desigual: retos comerciales e innovaci\u00f3n digital en tiempos de pandemia - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Inauguramos un ciclo de Best Practices de nuestros partners. En esta primera jornada, Desigual\u00a0nos contar\u00e1 c\u00f3mo tuvo que replantear uno de los momentos comerciales m\u00e1s importantes del a\u00f1o, su convenci\u00f3n anual de ventas, que no pudo llevarse a cabo de forma presencial por culpa de la pandemia. 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