{"id":18409,"date":"2021-06-20T08:47:41","date_gmt":"2021-06-20T06:47:41","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/"},"modified":"2021-06-20T08:47:41","modified_gmt":"2021-06-20T06:47:41","slug":"online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","title":{"rendered":"ONLINE PILLS 11:  C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping"},"content":{"rendered":"<p>El contexto actual est\u00e1 destacando la importancia para las empresas de ser visibles en el escenario digital. Ya no basta con la sola presencia, es momento de desarrollar estrategias que nos permitan captar nuevos clientes y convertir estos impactos en resultados.<\/p>\n<p>De la mano de Ugo Smith, CTO de Estudio34, el objetivo de esta charla es conocer c\u00f3mo dise\u00f1ar un buen feed, optimizarlo y parametrizar los productos que m\u00e1s nos interesa potenciar. De esta manera descubriremos los pasos a tener en cuenta a la hora de crear y rentabilizar nuestras campa\u00f1as.\u00a0Conoceremos tambi\u00e9n al detalle <strong>Google Shopping<\/strong>, un gran aliado para campa\u00f1as online y un escaparate de venta clave para cualquier ecommerce.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ugosmith\/\">Ugo Smith<\/a> es Co-Fundador y Director T\u00e9cnico de <a href=\"https:\/\/www.estudio34.com\/?utm_term=estudio34&amp;utm_campaign=brand&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=6408845881&amp;hsa_cam=160162273&amp;hsa_grp=68163445621&amp;hsa_ad=353687841817&amp;hsa_src=g&amp;hsa_tgt=kwd-657387005946&amp;hsa_kw=estudio34&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAiA65iBBhB-EiwAW253W2GN1II1GXD6vLeD4vjy5IE9D1tT1NKWKPfLLvOFBDf_yKQDCDmJVRoCccwQAvD_BwE\">Estudio34<\/a>, agencia referente del marketing digital orientada a SEO, SEM, CRO y Anal\u00edtica Web. Con m\u00e1s de diez a\u00f1os de experiencia, Estudio34 representa la digitalizaci\u00f3n como respuesta a las necesidades de la sociedad.<\/p>\n<p>Las preguntas se podr\u00e1n realizar a trav\u00e9s del chat online y los ponentes responder\u00e1n al final de la sesi\u00f3n. Esta actividad se realizar\u00e1 en streaming gracias a la tecnolog\u00eda de Watchity y el acceso se activar\u00e1 a las 13h en la web Streaming de Barcelona Tech City y en nuestro Twitter.<\/p>\n","protected":false},"featured_media":13062,"template":"","class_list":["post-18409","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El contexto actual est\u00e1 destacando la importancia para las empresas de ser visibles en el escenario digital. Ya no basta con la sola presencia, es momento de desarrollar estrategias que nos permitan captar nuevos clientes y convertir estos impactos en resultados. De la mano de Ugo Smith, CTO de Estudio34, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ecommerce-3562191_1920-e1613044235494.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/\",\"name\":\"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/ecommerce-3562191_1920-e1613044235494.jpg\",\"datePublished\":\"2021-06-20T06:47:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/ecommerce-3562191_1920-e1613044235494.jpg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/ecommerce-3562191_1920-e1613044235494.jpg\",\"width\":1920,\"height\":825},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","og_locale":"ca_ES","og_type":"article","og_title":"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona","og_description":"El contexto actual est\u00e1 destacando la importancia para las empresas de ser visibles en el escenario digital. Ya no basta con la sola presencia, es momento de desarrollar estrategias que nos permitan captar nuevos clientes y convertir estos impactos en resultados. De la mano de Ugo Smith, CTO de Estudio34, [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":1920,"height":825,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ecommerce-3562191_1920-e1613044235494.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","url":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","name":"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ecommerce-3562191_1920-e1613044235494.jpg","datePublished":"2021-06-20T06:47:41+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ecommerce-3562191_1920-e1613044235494.jpg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/ecommerce-3562191_1920-e1613044235494.jpg","width":1920,"height":825},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-11-como-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/ca\/event\/"},{"@type":"ListItem","position":3,"name":"ONLINE PILLS 11: C\u00f3mo captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event\/18409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/13062"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=18409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}