{"id":18445,"date":"2021-06-20T08:48:06","date_gmt":"2021-06-20T06:48:06","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/online-pills-14-passion-economy-del-influencer-al-creators-marketing\/"},"modified":"2021-06-20T08:48:06","modified_gmt":"2021-06-20T06:48:06","slug":"online-pills-14-passion-economy-del-influencer-al-creators-marketing","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-14-passion-economy-del-influencer-al-creators-marketing\/","title":{"rendered":"ONLINE PILLS 14 | Passion Economy: del Influencer al Creators Marketing"},"content":{"rendered":"<p>El nuevo escenario para los creadores, surgido tras la aparici\u00f3n de nuevas plataformas y el avance de la transformaci\u00f3n digital acentuada por la pandemia, supone una disrupci\u00f3n en el marketing que cambia por completo las reglas del juego.<\/p>\n<p>Hablaremos de la transici\u00f3n del Influencer al Creators Marketing con <a href=\"https:\/\/www.linkedin.com\/in\/mickyribera\/?originalSubdomain=es\">Micky Ribera<\/a>, CEO y Co-Founder de <a href=\"https:\/\/barcelonatechcity.com\/companies\/beagency\/\">BeAgency.com<\/a>, en una charla moderada por <a href=\"https:\/\/www.linkedin.com\/in\/ricardcastellet\/\">Ricard Castellet<\/a>, CCO de <a href=\"https:\/\/barcelonatechcity.com\">Barcelona Tech City<\/a>.<\/p>\n<p>El audiotech, el audiomarketing, la creator economy, el Live Shopping y el papel de los influencers en los nuevos canales ofrecen una nueva forma de monetizar contenidos.<\/p>\n<p>Estamos en un nuevo momento hype de las redes sociales. La consolidaci\u00f3n del social engagement como una experiencia del usuario que favorece el multitasking, y el nuevo modelo de negocio que ya no est\u00e1 basado en la publicidad sino en los contenidos, crean el contexto ideal para la nueva creator economy.<\/p>\n<p>Las preguntas se podr\u00e1n realizar a trav\u00e9s del chat online y los ponentes responder\u00e1n al final de la sesi\u00f3n. Esta actividad se realizar\u00e1 en streaming gracias a la tecnolog\u00eda de <strong>Watchity<\/strong> y el acceso se activar\u00e1 a las 13h en la web Streaming de Barcelona Tech City y en nuestro <strong>Twitter<\/strong>.<\/p>\n","protected":false},"featured_media":11346,"template":"","class_list":["post-18445","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 14 | Passion Economy: del Influencer al Creators Marketing - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/online-pills-14-passion-economy-del-influencer-al-creators-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 14 | Passion Economy: del Influencer al Creators Marketing - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El nuevo escenario para los creadores, surgido tras la aparici\u00f3n de nuevas plataformas y el avance de la transformaci\u00f3n digital acentuada por la pandemia, supone una disrupci\u00f3n en el marketing que cambia por completo las reglas del juego. 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