{"id":18459,"date":"2021-06-20T08:48:31","date_gmt":"2021-06-20T06:48:31","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/en-el-agora-con-yolanda-erburu-la-sostenibilidad-es-el-nuevo-digital\/"},"modified":"2021-06-20T08:48:31","modified_gmt":"2021-06-20T06:48:31","slug":"en-el-agora-con-yolanda-erburu-la-sostenibilidad-es-el-nuevo-digital","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/en-el-agora-con-yolanda-erburu-la-sostenibilidad-es-el-nuevo-digital\/","title":{"rendered":"En el \u00c1gora con Yolanda Erburu: la sostenibilidad es el nuevo digital"},"content":{"rendered":"<p>Comunicar de forma proactiva sobre la sostenibilidad y demostrar que est\u00e1 totalmente integrada en la estrategia corporativa ayuda a posicionar a una empresa ante consumidores, inversores y futuros empleados.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/yolanda-erburu-arbizu-22146b1\/?originalSubdomain=es\">Yolanda Erburu<\/a> sostiene que \u201cla expectativa social sobre las empresas es cada vez de mayor exigencia\u201d, destaca \u201cuna nueva transversalidad a toda la sociedad del concepto de sostenibilidad\u201d y apunta que \u201clas empresas est\u00e1n incorporando esta visi\u00f3n a la hora de definir esta estrategia\u201d. En este encuentro, Erburu profundizar\u00e1 en las claves para el alcanzar este nuevo paradigma que se asienta en un entorno de afianzamiento de nuevos valores en la sociedad.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/yolanda-erburu-arbizu-22146b1\/?originalSubdomain=es\">Yolanda Erburu<\/a> es Chief Sustainability &amp; Corporate Affairs Officer de <strong>Sanitas<\/strong> y directora general de la Fundaci\u00f3n de la compa\u00f1\u00eda. Se incorpor\u00f3 a Sanitas en 2003 como directora de Comunicaci\u00f3n y durante estos a\u00f1os ha estado a cargo de implantar y desarrollar la estrategia de RSC, de Relaciones Institucionales y de Patrocinios. Desde 2016, lidera las buenas pr\u00e1cticas de la Responsabilidad Social Corporativa a nivel Bupa Global.<\/p>\n<p>Asimismo, Yolanda ha sido presidenta de la Junta Directiva de For\u00e9tica, asociaci\u00f3n de referencia en Responsabilidad Social Empresarial. Con anterioridad, trabaj\u00f3 en Xfera y France Telecom Spain-Uni2. Es licenciada en Ciencias de la Informaci\u00f3n por la Universidad de Navarra y M\u00e1ster en Comercio Internacional por la Universidad P\u00fablica de Navarra.<\/p>\n<p>Inscr\u00edbete a este evento en streaming desde el formulario.\u00a0<a href=\"https:\/\/thevalley.es\/evento\/en-el-agora-con-yolanda-erburu\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33826 aligncenter\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/EnElAgoraCon-Yolanda.png\" alt=\"\" width=\"834\" height=\"470\" \/><\/a><\/p>\n","protected":false},"featured_media":11575,"template":"","class_list":["post-18459","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En el \u00c1gora con Yolanda Erburu: la sostenibilidad es el nuevo digital - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/en-el-agora-con-yolanda-erburu-la-sostenibilidad-es-el-nuevo-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En el \u00c1gora con Yolanda Erburu: la sostenibilidad es el nuevo digital - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Comunicar de forma proactiva sobre la sostenibilidad y demostrar que est\u00e1 totalmente integrada en la estrategia corporativa ayuda a posicionar a una empresa ante consumidores, inversores y futuros empleados. 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