{"id":18490,"date":"2021-06-20T08:48:54","date_gmt":"2021-06-20T06:48:54","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/rethink-advertising-la-experiencia-disruptiva-con-las-marcas-2\/"},"modified":"2021-06-20T08:48:54","modified_gmt":"2021-06-20T06:48:54","slug":"rethink-advertising-la-experiencia-disruptiva-con-las-marcas-2","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/rethink-advertising-la-experiencia-disruptiva-con-las-marcas-2\/","title":{"rendered":"Rethink Advertising: la experiencia disruptiva con las marcas"},"content":{"rendered":"<p>La suma de tecnolog\u00eda, creatividad y publicidad van a transformar la visibilidad, el posicionamiento, el alcance, la conversi\u00f3n y la relaci\u00f3n de las marcas con sus p\u00fablicos.<\/p>\n<p>La geolocalizaci\u00f3n, la realidad aumentada, la realidad virtual, la inteligencia artificial y las nuevas pantallas son algunas de las claves de esta transformaci\u00f3n de la industria en la que los datos jugar\u00e1n un papel fundamental en la estrategia de los anunciantes.<\/p>\n<p>\u00bfQu\u00e9 tendencias se consolidar\u00e1n en los pr\u00f3ximos a\u00f1os en el sector de la publicidad? \u00bfCu\u00e1les son las principales innovaciones en la industria? \u00bfC\u00f3mo impactar\u00e1 el marco jur\u00eddico y la privacidad en las nuevas soluciones publicitarias?<\/p>\n<p>El d\u00eda 27 de mayo emitiremos en directo desde The Place la presentaci\u00f3n del informe Rethink Advertising donde <a href=\"https:\/\/www.linkedin.com\/in\/juanluismoreno\/?originalSubdomain=es\">Juan Luis Moreno<\/a>, Partner &amp; CIO de <a href=\"https:\/\/barcelonatechcity.com\/companies\/the-valley\/\">The Valley<\/a>, tratar\u00e1 estas tendencias profundizando en ejemplos respecto hacia d\u00f3nde se dirige el sector.<\/p>\n<p>Adem\u00e1s, podr\u00e1s saber m\u00e1s sobre el itinerario tecnol\u00f3gico de The Place en torno a este sector y que te explicaremos c\u00f3mo poder visitar.<\/p>\n<p>Inscr\u00edbete de forma gratuita.<\/p>\n<p>Esta jornada, junto al itinerario tecnol\u00f3gico, Future Ads, est\u00e1 organizada en colaboraci\u00f3n con Exterior Plus.<\/p>\n<p><a href=\"https:\/\/thevalley.es\/evento\/rethink-advertising-mayo\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34922\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Rethink-Advertising-27Mayo.png\" alt=\"\" width=\"912\" height=\"514\" \/><\/a><\/p>\n","protected":false},"featured_media":11751,"template":"","class_list":["post-18490","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethink Advertising: la experiencia disruptiva con las marcas - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/rethink-advertising-la-experiencia-disruptiva-con-las-marcas-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethink Advertising: la experiencia disruptiva con las marcas - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La suma de tecnolog\u00eda, creatividad y publicidad van a transformar la visibilidad, el posicionamiento, el alcance, la conversi\u00f3n y la relaci\u00f3n de las marcas con sus p\u00fablicos. 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