{"id":18498,"date":"2021-06-20T08:48:54","date_gmt":"2021-06-20T06:48:54","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\/"},"modified":"2021-06-20T08:48:54","modified_gmt":"2021-06-20T06:48:54","slug":"storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\/","title":{"rendered":"Storytelling, el poder de las narrativas para la empresa y la sociedad"},"content":{"rendered":"<p>En un mundo de ruido y velocidad, es m\u00e1s importante que nunca afianzar relatos claros, creativos, conscientes y cercanos que ayuden a marcas e instituciones a evitar que sea un tercero, con intereses contrapuestos, quien se ocupe de contarlo. El storytelling es el arte de la construcci\u00f3n del relato, un relato que configura nuestro universo sem\u00e1ntico, da sentido a las cosas y nos permite relacionarnos de forma humana.<\/p>\n<p>En este encuentro profundizaremos de la mano de <a href=\"https:\/\/www.linkedin.com\/in\/belentorregrosa\/?originalSubdomain=es\">Bel\u00e9n Torregrosa<\/a>, experta en Narrativas para el cambio, en torno a las claves para la creaci\u00f3n de un discurso de marca, el poder de la identidad verbal y la necesidad de cultivar nuevos relatos para el imaginario colectivo que preserven lo esencial.<\/p>\n<p>Inscr\u00edbete en esta jornada y te enviaremos los credenciales para la conexi\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-35094 aligncenter\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/EnElAgoraCon-Belen-Tarrgosa.png\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n","protected":false},"featured_media":13265,"template":"","class_list":["post-18498","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling, el poder de las narrativas para la empresa y la sociedad - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling, el poder de las narrativas para la empresa y la sociedad - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"En un mundo de ruido y velocidad, es m\u00e1s importante que nunca afianzar relatos claros, creativos, conscientes y cercanos que ayuden a marcas e instituciones a evitar que sea un tercero, con intereses contrapuestos, quien se ocupe de contarlo. El storytelling es el arte de la construcci\u00f3n del relato, un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/dmitry-ratushny-O33IVNPb0RI-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/storytelling-el-poder-de-las-narrativas-para-la-empresa-y-la-sociedad\\\/\",\"name\":\"Storytelling, el poder de las narrativas para la empresa y la sociedad - 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