{"id":18517,"date":"2021-06-20T08:49:23","date_gmt":"2021-06-20T06:49:23","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/por-que-tener-una-estrategia-first-party-data\/"},"modified":"2021-06-20T08:49:23","modified_gmt":"2021-06-20T06:49:23","slug":"por-que-tener-una-estrategia-first-party-data","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/","title":{"rendered":"Por qu\u00e9 tener una estrategia First Party Data"},"content":{"rendered":"<h5 class=\"heading text-40 mb-12 mt-24 lg:text-60 lg:mt-36\"><strong>First Party Data.\u00a0<\/strong><strong>Mundo Cookieless.\u00a0<\/strong><strong>Anal\u00edtica Avanzada.<\/strong><\/h5>\n<h2 class=\"heading text-40 mb-12 mt-24 lg:text-60 lg:mt-36\"><span style=\"font-size: 1rem;\">S\u00famate a un nuevo evento <a href=\"https:\/\/barcelonatechcity.com\/companies\/multiplica\/\">Multiplica<\/a>, donde de la mano de expertos y de nuestro Partner Google exploraremos el nuevo reto <em>cookieless<\/em> y el reenfoque de estrategias a trav\u00e9s de <strong>First Party Data<\/strong>.<\/span><\/h2>\n<h5><\/h5>\n<h5 class=\"heading text-40 mb-12 mt-24 lg:text-60 lg:mt-36\"><strong>Agenda<\/strong><\/h5>\n<ul class=\"list mb-12\">\n<li><strong>Cookieless, Privacidad e identidad digital: Conociendo a nuestros clientes en un entorno de mayor privacidad y (casi) sin cookies<\/strong> &#8211; <a class=\"border-primary-100 border-b-2\" href=\"https:\/\/www.linkedin.com\/in\/rjohnsonh\/\" target=\"_blank\" rel=\"noopener\">Richard Johnson Global Knowledge Leader Intelligence en Multiplica<\/a><\/li>\n<li><strong>First Party Data: Conociendo mejor a nuestros usuarios para experiencias m\u00e1s confiables y duraderas<\/strong> &#8211; <a class=\"border-primary-100 border-b-2\" href=\"https:\/\/www.linkedin.com\/in\/samuelyanezcolina\/\" target=\"_blank\" rel=\"noopener\">Samuel Ya\u00f1ez &#8211; Partnerships Manager North Latam en Google<\/a><\/li>\n<li><strong>Advanced Marketing Analytics: Soluciones de anal\u00edtica avanzada para lograr experiencias m\u00e1s relevantes<\/strong> <a class=\"border-primary-100 border-b-2\" href=\"https:\/\/www.linkedin.com\/in\/monicasanchezg\/\" target=\"_blank\" rel=\"noopener\">M\u00f3nica S\u00e1nchez &#8211; Global Head of Intelligence &amp; Partner en Multiplica<\/a><\/li>\n<\/ul>\n<p><span style=\"font-size: 1rem;\">Una sesi\u00f3n donde hablaremos de los cambios que se acercan y por qu\u00e9 podr\u00edan significar transformar la manera en c\u00f3mo nos relacionamos con nuestros usuarios y clientes.\u00a0<\/span><\/p>\n<p class=\"text-16 text-gray-300 leading-7\">Compartiremos c\u00f3mo desarrollar una estrategia de First Party Data para su activaci\u00f3n en mejores iniciativas y experiencias con clientes. Profundizaremos en t\u00e9cnicas para predecir el comportamiento de clientes que permitan ejecutar acciones m\u00e1s proactivas y rentables de cara a hacer crecer el valor del y para el cliente.<\/p>\n","protected":false},"featured_media":11908,"template":"","class_list":["post-18517","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"First Party Data.\u00a0Mundo Cookieless.\u00a0Anal\u00edtica Avanzada. S\u00famate a un nuevo evento Multiplica, donde de la mano de expertos y de nuestro Partner Google exploraremos el nuevo reto cookieless y el reenfoque de estrategias a trav\u00e9s de First Party Data. Agenda Cookieless, Privacidad e identidad digital: Conociendo a nuestros clientes en un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-5-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/\",\"name\":\"Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/image-5-scaled.jpeg\",\"datePublished\":\"2021-06-20T06:49:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/image-5-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/image-5-scaled.jpeg\",\"width\":2560,\"height\":1072},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/por-que-tener-una-estrategia-first-party-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Por qu\u00e9 tener una estrategia First Party Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/","og_locale":"ca_ES","og_type":"article","og_title":"Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona","og_description":"First Party Data.\u00a0Mundo Cookieless.\u00a0Anal\u00edtica Avanzada. S\u00famate a un nuevo evento Multiplica, donde de la mano de expertos y de nuestro Partner Google exploraremos el nuevo reto cookieless y el reenfoque de estrategias a trav\u00e9s de First Party Data. Agenda Cookieless, Privacidad e identidad digital: Conociendo a nuestros clientes en un [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":2560,"height":1072,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-5-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/","url":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/","name":"Por qu\u00e9 tener una estrategia First Party Data - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-5-scaled.jpeg","datePublished":"2021-06-20T06:49:23+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-5-scaled.jpeg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-5-scaled.jpeg","width":2560,"height":1072},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/event\/por-que-tener-una-estrategia-first-party-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/ca\/event\/"},{"@type":"ListItem","position":3,"name":"Por qu\u00e9 tener una estrategia First Party Data"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event\/18517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/11908"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=18517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}