{"id":45814,"date":"2021-12-24T15:30:10","date_gmt":"2021-12-24T14:30:10","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/its-christmas-time-the-best-strategies-to-make-your-cross-border-ecommerce-super-effective\/"},"modified":"2021-12-24T15:30:10","modified_gmt":"2021-12-24T14:30:10","slug":"its-christmas-time-the-best-strategies-to-make-your-cross-border-ecommerce-super-effective","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/its-christmas-time-the-best-strategies-to-make-your-cross-border-ecommerce-super-effective\/","title":{"rendered":"It&#8217;s Christmas time! The best strategies to make your cross-border eCommerce super effective"},"content":{"rendered":"<p>The\u00a0<strong>Christmas shopping season<\/strong>\u00a0has begun and this year, as has been the practice since 2020, many\u00a0<strong>Christmas gifts<\/strong>\u00a0are expected to be bought online. In fact, according to a Coldiretti\/Ix\u00e8 survey released just a few days ago, one in two Italians (54%) will buy their Christmas presents in online shops, also taking advantage of the discounts and offers of\u00a0<strong>Cyber Monday,<\/strong>\u00a0which follows\u00a0<strong>Black Friday<\/strong>. But this trend is not just Italian: Christmas has become one of the most popular holidays in the world. Even in China \u2013 where until a few years ago the 25th December was a day like any other \u2013 people have started to approach this holiday with all that it entails: gifts, but also decorations.<\/p>\n<p>This universalisation of Christmas makes the period leading up to it a great opportunity for anyone with an\u00a0<strong>eCommerce business<\/strong>\u00a0and makes it practically irresistible for those with a cross-border online shop. Even in this case, however, it is a good idea to be prepared for this period with an\u00a0<strong>online sales strategy<\/strong>\u00a0that contains all the fundamentals for a good cross-border eCommerce store.<\/p>\n<p>As with\u00a0<strong>Black Friday<\/strong>, having a multilingual and multi-currency site is essential for\u00a0<strong>Christmas eCommerce<\/strong>: you need to make sure that your\u00a0<strong>eCommerce<\/strong>\u00a0has the languages and currencies of the country you want to sell in so as to avoid\u00a0<strong>shopping cart<\/strong>\u00a0<strong>abandonment<\/strong>. In addition to this, for a perfect cross-border\u00a0<strong>Christmas eCommerce<\/strong>\u00a0it is also essential to activate an adequate customer care, i.e. one that is ready to support a large number of questions to be answered quickly and problems to be resolved in record time.<\/p>\n<p>In addition to these important features for a successful Christmas cross-border\u00a0<strong>online sales strategy<\/strong>, there are other essential ones.<\/p>\n<p>The most important of all is that the packages, being Christmas presents, must arrive on time. For a cross-border eCommerce this means choosing the right\u00a0<strong>shipping method<\/strong>\u00a0to avoid the unexpected \u2013 the arch-enemy of online shops at Christmas. So it is important to decide whether to have a decentralised network \u2013 i.e. l<strong>ogistics warehouses<\/strong>\u00a0in the other markets where you sell \u2013 or whether to have just one central\u00a0<strong>warehouse<\/strong>\u00a0in your own country and transfer the packages by relying on local shipping services. The choice depends very much on the size of the company. The first option has higher costs, but also a more stable\u00a0<strong>supply chain<\/strong>. The only thing that matters, however, is that in both cases, make sure you time things well so that the parcels \u2013 which are someone&#8217;s gifts \u2013 do not arrive late. It is also important to clearly communicate the shipping times to the customer. To avoid performance anxiety on the part of those who have purchased a Christmas gift on your\u00a0<strong>online eCommerce<\/strong>, a good antidote is to provide tracking.<\/p>\n<p><strong>Return policies<\/strong>, which are always important, must also be flawless during the\u00a0<strong>Christmas period<\/strong>. If I give a gift, it is also essential that the person I am giving it to can easily return it and exchange it if they wish. And since returns in cross-border\u00a0<strong>eCommerce<\/strong>\u00a0can be more expensive than in eCommerce in your own country, it&#8217;s a good idea to make it clear from the outset the return policies you choose to implement and, if possible, during the\u00a0<strong>Christmas shopping<\/strong>\u00a0period and up to a few days afterwards, implement free\u00a0<strong>return policies<\/strong>.<\/p>\n<p>Setting up geo-localised promotions depending on the countries you sell in during the Christmas period is another great move if you have a cross-border eCommerce. If you sell in non-European countries, it is especially important to take into account the climate of those countries as well as the different habits in order to better target your cross-border\u00a0<strong>eCommerce strategy<\/strong>.<\/p>\n<p>Finally, on the subject of habits, there are some special days that relate to only certain countries. If you have an\u00a0<strong>eCommerce business<\/strong>\u00a0that does cross-border trade in one of those countries, it might be worth taking them into account both to make the most of those days and to manage the possible overload that may arise. In America, for example, Panic Saturday (the Saturday before Christmas) is the last real day when people go on a shopping spree: it&#8217;s best to remember this and be ready with adequate\u00a0<strong>shipping<\/strong>\u00a0and customer care. 12-12, on the other hand, is Double Twelve \u2013 a day that was the brainchild of\u00a0<strong>Alibaba<\/strong>\u00a0and now involves hundreds of millions of Chinese consumers and has become a kind of\u00a0<strong>online shopping<\/strong>\u00a0festival. In cross-border online commerce, these days can be crucial, but they can also be dangerous: mark them in your calendar and act accordingly.<\/p>\n<p>For the rest, the rules of any well-run eCommerce apply: take into account the gift wrapping option, make your<strong>\u00a0eCommerce<\/strong>\u00a0&#8220;festive-looking&#8221; for Christmas, have a mobile-friendly eCommerce, and remember that upselling and cross-selling are great strategies for selling online, even more so during festive periods when users are well prepared to buy. With these tricks and a lot of perseverance you can sell in almost every country and beat Father Christmas on performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Christmas shopping season\u00a0has begun and this year, as has been the practice since 2020, many\u00a0Christmas gifts\u00a0are expected to be bought online. In fact, according to a Coldiretti\/Ix\u00e8 survey released just a few days ago, one in two Italians (54%) will buy their Christmas presents in online shops, also taking advantage [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-45814","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s Christmas time! 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