{"id":47026,"date":"2022-02-10T18:27:25","date_gmt":"2022-02-10T17:27:25","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/why-should-companies-focus-on-cross-border-ecommerce-in-2022\/"},"modified":"2022-03-07T11:20:46","modified_gmt":"2022-03-07T10:20:46","slug":"why-should-companies-focus-on-cross-border-ecommerce-in-2022","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/why-should-companies-focus-on-cross-border-ecommerce-in-2022\/","title":{"rendered":"Why should companies focus on cross-border eCommerce in 2022?"},"content":{"rendered":"

It\u2019s been another record year for\u00a0eCommerce<\/strong>\u00a0in Europe and around the world.\u00a0Online sales<\/strong>\u00a0are continuing to rise everywhere, driven by significant levels of growth, demonstrating how the increase in online purchases was not only a need in response to the lockdowns imposed in 2020, but has now become a consumer habit. More and more companies are focusing on\u00a0online sales<\/strong>\u00a0and, in many cases, they are also opening up to foreign markets. Despite all the\u00a0challenges faced by eCommerce companies<\/strong>\u00a0over the past year and all the changes they have had to deal with, the future of the industry appears to be cross-border.
\nWhy should a business invest in\u00a0cross-border eCommerce<\/strong>\u00a0today?<\/p>\n

The statistics on eCommerce around the world and the prospects for growth<\/h2>\n

According to data from the Statista report\u00a0E-commerce in the European Union<\/em>\u00a0released in October 2021, by 2025\u00a0eCommerce<\/strong>\u00a0in Europe will be worth as much as 569 billion dollars, more than 504 billion euros.
\nA very interesting prospect for all those companies which are investing, or would like to invest, in online sales and in the development of their own\u00a0eCommerce<\/strong>\u00a0channels.
\nObviously, not all European countries have reacted in the same way; for example, the most frequent\u00a0eCommerce<\/strong>\u00a0users are the Irish, but it’s been the British who have spent the most, with an average of \u20ac1,020 per person per year, almost twice as much as the Italians, at \u20ac674. It was the Poles who spent the least, at just \u20ac456.
\nThere’s also some interesting data from the US, where an eCommerce volume growth of over 16% is expected by 2022, reaching a value of 1.06 trillion dollars.
\nGlobally, it is expected to reach 4 trillion dollars by 2027 (3.54 trillion euros) for\u00a0B2C online sales<\/strong>\u00a0alone, while\u00a0B2B sales<\/strong>\u00a0will reach 19 trillion dollars (16.83 trillion euros) by 2026.
\nWith such a scenario, it\u2019s clear that the\u00a0best eCommerce opportunities<\/strong>\u00a0come from\u00a0sales in other countries<\/strong>, and this is what companies are aiming for to increase their catchment area and, therefore, their profits.<\/p>\n

People who buy online are becoming more demanding, aware and sustainable<\/h2>\n

The audience of\u00a0online consumers<\/strong>\u00a0has expanded considerably, to include users of all ages and types. We can see that today, people who buy online have become more aware and demanding. Before finishing their purchase, they check offers in the various\u00a0online shops<\/strong>\u00a0and read reviews of the product, as well as reviews of the portal selling it. Something which is also essential to them before they complete their purchase is having certain guarantees, like being able to return the product in exchange for the total amount spent; expedited, traceable and, ideally free shipping; and being able to get assistance from someone from the selling company if there is a problem with the order. Attention to the sustainability of the product or the seller is also increasing – for 8 out of 10 consumers it affects their choice of whether or not to buy a product, and 6 out of 10 want to change their consumption habits to reduce their CO2 footprint.<\/p>\n

eCommerce sales opportunities in other countries for companies<\/h2>\n

Obviously, by increasing the number of destination countries, the number of potential customers increases. Although it’s obvious that each market has its own peculiar characteristics and its own consumption habits, some products can be equally attractive to users who are geographically very distant from one another. So the\u00a0opportunity to sell online to other countries<\/strong>\u00a0represents a great chance to see the company’s profits grow, and opening up to new markets can provide inputs to improve one’s offer. In fact, interacting more with customers can provide important information to help improve the products or services offered. Carrying out periodic customer surveys helps to identify the strengths and weaknesses of your business, so that you can improve. Furthermore, selling on international markets allows retailers to plan and balance sales across multiple markets, distributing the risks and, if one of the markets experiences difficulty, to move towards more profitable markets, reducing the risk of unsold stock. In addition, by opening up to other markets, we may find that the\u00a0best eCommerce opportunities<\/strong>\u00a0come from foreign countries.<\/p>\n

Challenges and news in cross-border eCommerce management in 2022<\/h2>\n

Deciding to open\u00a0online sales<\/strong>\u00a0to markets beyond national borders is something that can increase profits but, if it is not done with the right preparation, it can represent a risk for the company. First, it’s imperative that you know the rules and taxes of each individual country. Since 2021, changes have also been introduced within the countries of the European Union, including a\u00a0new VAT regulation<\/strong>, without forgetting that now\u00a0Brexit<\/strong>\u00a0has come into force, the UK should be considered a non-EU country.\u00a0 Of course, the sale of\u00a0cross-border online products<\/strong>\u00a0is also subject to these provisions, just like\u00a0brick-and-mortar stores<\/strong>. Also, from 1st January, the\u00a0World Customs Organisation<\/strong>\u00a0(WCO) has introduced major changes in the way importers and exporters have to assign\u00a0HS codes<\/strong>\u00a0to many of their products. 370 new codes have been introduced and 100 have been removed. If you don’t align with the new Harmonised System, which affects over 200 countries around the world, you’re at risk of having your package held up at customs for a long time. The speed of delivery and compliance with the established delivery date is an essential condition to retain a customer and ensure that they order from us again. Around the world, every day, about 3,248 parcels are shipped per second, and if you don’t want to risk getting lost in this large network or run into bureaucratic hitches or delivery delays, it’s essential to be able to count on a trusted and tested\u00a0logistics network<\/strong>, or better still on warehouses located throughout the area of interest.<\/p>\n

Should you open up your eCommerce to other countries or not?<\/h2>\n

In light of the issues mentioned above, there is no doubt: focusing on\u00a0cross-border eCommerce<\/strong>\u00a0is a choice that will allow your company to grow and your profits to increase significantly. As is easy to guess, by increasing the number of sales countries, not only does the number of customers increase, but so does the amount of bureaucracy and the number of rules which we need to be aware of, and failure to comply with which can lead us to incur significant penalties. There are really a lot of\u00a0challenges faced by e-commerce companies<\/strong>, and many which await them, but this, however, shouldn\u2019t make us give up, since it’s enough to be supported by professionals who are able to guide our actions and advise us on the best choice.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been another record year for\u00a0eCommerce\u00a0in Europe and around the world.\u00a0Online sales\u00a0are continuing to rise everywhere, driven by significant levels of growth, demonstrating how the increase in online purchases was not only a need in response to the lockdowns imposed in 2020, but has now become a consumer habit. More […]<\/p>\n","protected":false},"template":"","class_list":["post-47026","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"\nWhy should companies focus on cross-border eCommerce in 2022? - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/why-should-companies-focus-on-cross-border-ecommerce-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should companies focus on cross-border eCommerce in 2022? - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been another record year for\u00a0eCommerce\u00a0in Europe and around the world.\u00a0Online sales\u00a0are continuing to rise everywhere, driven by significant levels of growth, demonstrating how the increase in online purchases was not only a need in response to the lockdowns imposed in 2020, but has now become a consumer habit. 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