{"id":52143,"date":"2022-07-21T15:31:23","date_gmt":"2022-07-21T13:31:23","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/expande-tu-negocio-cross-border-e-commerce\/"},"modified":"2022-07-21T15:31:23","modified_gmt":"2022-07-21T13:31:23","slug":"expande-tu-negocio-cross-border-e-commerce","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/expande-tu-negocio-cross-border-e-commerce\/","title":{"rendered":"Expande tu negocio: Cross-border e-commerce"},"content":{"rendered":"<p>Si no est\u00e1s seguro de lo que es el cross-border e-commerce o comercio electr\u00f3nico transfronterizo, has llegado al lugar adecuado. Si est\u00e1s pensando en ampliar tu negocio, este tipo de internacionalizaci\u00f3n de un negocio online es\u00a0<strong>una excelente opci\u00f3n para aumentar los beneficios<\/strong>, llegar a nuevos mercados y hacer crecer tu empresa.<\/p>\n<p>Sin embargo, es importante entender los riesgos y beneficios de este tipo de comercio antes de decidirte a ampliar tus operaciones. He aqu\u00ed los principales conceptos que debes tener en cuenta.<\/p>\n<h2><span id=\"Entendiendo_el_cross-border_e-commerce\">Entendiendo el cross-border e-commerce<\/span><\/h2>\n<p>En primer lugar, el cross-border e-commerce es el\u00a0<strong>proceso de vender productos o servicios online a clientes que se encuentran fuera de tu propio pa\u00eds<\/strong>. Tambi\u00e9n se le conoce como comercio electr\u00f3nico internacional.<\/p>\n<p>Este tipo de negocio\u00a0<strong>proporciona a los consumidores una experiencia de compra sin fisuras<\/strong>\u00a0al permitirles acceder a tiendas online de todo el mundo desde su propio pa\u00eds. Adem\u00e1s, tambi\u00e9n permite a los vendedores conectar con el p\u00fablico mundial.<\/p>\n<p>Por ejemplo, si tu empresa vende chocolates y est\u00e1 interesado en vender en pa\u00edses de la Uni\u00f3n Europea y no solo en Espa\u00f1a, puedes dirigirte a los consumidores dentro de este territorio.<\/p>\n<p><strong>El cross-border e-commerce es una forma de comercio cada vez m\u00e1s popular<\/strong>. El aumento de la poblaci\u00f3n y el progresivo ahorro de costes del comercio electr\u00f3nico a lo largo de los \u00faltimos a\u00f1os han contribuido al crecimiento del cross-border e-commerce.<\/p>\n<p>Adem\u00e1s, la normativa que regula las transacciones de comercio electr\u00f3nico protege a ambas partes. Con estas normas en vigor, el cross-border e-commerce se ha convertido en una industria en expansi\u00f3n exponencial. Para beneficiarte de este crecimiento, tienes que aplicar una s\u00f3lida estrategia de comercio electr\u00f3nico internacional.<\/p>\n<p><span id=\"hs-cta-wrapper-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-node hs-cta-982de315-c914-4f0b-b4c6-b323cefc648a\" data-hs-drop=\"true\"><a id=\"cta_button_1731958_3fd6b449-090b-47d3-bdc3-7ae80f177a43\" class=\"cta_button\" href=\"https:\/\/recursos.jevnet.es\/cs\/c\/?cta_guid=3fd6b449-090b-47d3-bdc3-7ae80f177a43&amp;signature=AAH58kEDpSYcGC6GQvABelvG0eDWRgfapQ&amp;placement_guid=982de315-c914-4f0b-b4c6-b323cefc648a&amp;click=221b15d0-4f52-4fd8-82e9-93c5f1e18cf9&amp;hsutk=c9db0ad962166f6071683d14d556613f&amp;canon=https%3A%2F%2Fwww.jevnet.es%2Fcross-border-ecommerce%2F&amp;utm_referrer=https%3A%2F%2Fwww.jevnet.es%2Fblog%2F&amp;portal_id=1731958&amp;redirect_url=APefjpHPIFbwV7H8XRg_Jf01pddqxoBKG5YA8RQ3IWAPvG-Tcrz4OPXXI-LTX_rxpL2jGkmKm49GExMqVUkZM2rgZtkE9NHrpNROBcEx3TjFSUuSdWfj1PD_uoiYlVwm8prY0CJ0DLSI-daT5ZUj771Jvd3-PotfyjT3PrxJeYlYftr7xsw1Dkd8ZwhV5UIPCrT847E1Nv-7kxgZjfLNrsdt7ZCTmYWRptgnR5vjGG_DkSuhA-nTnmytP40dtrBjaPz-FvjY-8Cx5nYk_2GDIWmUgtuyg_iNsA&amp;__hstc=171142975.c9db0ad962166f6071683d14d556613f.1646743637952.1658228998462.1658300397935.99&amp;__hssc=171142975.3.1658300397935&amp;__hsfp=852353026\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-img \" src=\"https:\/\/1731958.fs1.hubspotusercontent-na1.net\/hubfs\/1731958\/hub_generated\/resized\/f019ae01-80fe-4ecf-a1c8-925c57b03955.jpeg\" alt=\"E-commerce Cross-border\" \/><\/a><\/span><\/span><\/p>\n<h2><span id=\"Como_tener_exito_en_el_cross-border_e-commerce\">C\u00f3mo tener \u00e9xito en el cross-border e-commerce<\/span><\/h2>\n<p>Una estrategia de comercio electr\u00f3nico transfronterizo de \u00e9xito incluye\u00a0<strong>asegurarse de que toda la infraestructura necesaria est\u00e1 en marcha para garantizar una experiencia online sin problemas<\/strong>.<\/p>\n<p>Es importante recordar que el cross-border e-commerce no es un proceso sencillo. Hay muchos riesgos, pero puedes asegurarte de que ser\u00e1 rentable a medio o largo plazo si se hace de forma correcta.<\/p>\n<p>De hecho, el cross-border e-commerce es ahora mucho m\u00e1s rentable que el comercio electr\u00f3nico nacional, ya que tu p\u00fablico objetivo y demanda se disparan. Y, gracias a los avances tecnol\u00f3gicos y a las t\u00e9cnicas de marketing digital de las cuales disponemos, ahora es m\u00e1s f\u00e1cil que nunca posicionar una marca en internet en distintos pa\u00edses.<\/p>\n<p>El \u00e9xito del cross-border e-commerce requiere un\u00a0<strong>buen conocimiento de tu consumidor<\/strong>. Adem\u00e1s, una estrategia de cross-border e-commerce bien desarrollada y un plan de acci\u00f3n son esenciales para el \u00e9xito.<\/p>\n<p>Adem\u00e1s, es esencial presentar tus productos y servicios de forma que los consumidores se interesen por ellos. Algunas<strong>\u00a0t\u00e9cnicas de marketing digital como el posicionamiento SEO, las campa\u00f1as de Google Ads o anuncios en redes sociales<\/strong>\u00a0pueden ayudarte a que tus clientes potenciales te encuentren cuando est\u00e9n buscando los productos o servicios que tu negocio ofrece, solucionando as\u00ed una necesidad al instante.<\/p>\n<h2><span id=\"Como_comenzar_con_el_cross-border_e-commerce\">C\u00f3mo comenzar con el cross-border e-commerce<\/span><\/h2>\n<p>El factor m\u00e1s importante en el cross-border e-commerce es la\u00a0<strong>capacidad de recibir pagos de clientes de distintos pa\u00edses<\/strong>. Para mejorar la confianza de los clientes, la mejor manera de recibir pagos en l\u00ednea es conocer tu mercado objetivo y a tu buyer persona de cada pa\u00eds donde vas a vender tus productos o servicios.<\/p>\n<p>Este conocimiento te ayudar\u00e1 a crear una estrategia eficaz y a aumentar los ingresos generados por las transacciones. Cuando se trata de cross-border e-commerce,\u00a0<strong>es esencial comprender la normativa aduanera de cada pa\u00eds, aunque existen pol\u00edticas comunes dentro de la Uni\u00f3n Europea<\/strong>. Cada pa\u00eds tendr\u00e1 diferentes normativas de importaci\u00f3n y exportaci\u00f3n seg\u00fan el caso particular. El entorno pol\u00edtico tambi\u00e9n puede afectar a estas normativas.<\/p>\n<p>No obstante, las organizaciones del sector p\u00fablico y los agentes del sector privado tienen mucho en juego en el \u00e9xito del cross-border e-commerce. Con el tiempo, se han ido superando las barreras al liberalizar las exportaciones e importaciones de los pa\u00edses.<\/p>\n<p>Aunque el comercio electr\u00f3nico transfronterizo puede ser una forma excelente de ampliar tu negocio online, tambi\u00e9n es importante ser consciente de los costes de la transferencia de dinero.<\/p>\n<p>Por ejemplo, es posible que tengas que pagar derechos e impuestos adicionales si las mercanc\u00edas se env\u00edan a nivel internacional. Estos gastos pueden afectar a la experiencia del cliente y, en \u00faltima instancia, a su satisfacci\u00f3n general. Para evitarlo, aseg\u00farate de que tu sistema de pago online es seguro y fiable y que acepta la moneda del pa\u00eds donde est\u00e1s vendiendo.<\/p>\n<p>Una vez que domines estos retos, el cross-border e-commerce puede convertirse en una gran historia de \u00e9xito para tu negocio.<\/p>\n<p>Sea como sea, si necesitas un partner digital que est\u00e9 a tu lado en el proceso de internacionalizaci\u00f3n de tu empresa,\u00a0<strong>JEVNET<\/strong>, con la colaboraci\u00f3n de\u00a0<a href=\"https:\/\/www.goglobalecommerce.com\/es?utm_source=Referral&amp;utm_medium=Affliliates&amp;utm_content=guia-ecommmerce-descarga&amp;utm_campaign=jevnet-ecommerce-article\">Go Global Ecommerce<\/a>, puede ayudarte a dar el paso.\u00a0<strong>Somos especialistas en cross-border e-commerce y en todas las t\u00e9cnicas de marketing digital necesarias para darte a conocer en los distintos pa\u00edses<\/strong>.<\/p>\n<p><span id=\"hs-cta-wrapper-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-node hs-cta-982de315-c914-4f0b-b4c6-b323cefc648a\" data-hs-drop=\"true\"><a id=\"cta_button_1731958_3fd6b449-090b-47d3-bdc3-7ae80f177a43\" class=\"cta_button\" href=\"https:\/\/recursos.jevnet.es\/cs\/c\/?cta_guid=3fd6b449-090b-47d3-bdc3-7ae80f177a43&amp;signature=AAH58kEDpSYcGC6GQvABelvG0eDWRgfapQ&amp;placement_guid=982de315-c914-4f0b-b4c6-b323cefc648a&amp;click=221b15d0-4f52-4fd8-82e9-93c5f1e18cf9&amp;hsutk=c9db0ad962166f6071683d14d556613f&amp;canon=https%3A%2F%2Fwww.jevnet.es%2Fcross-border-ecommerce%2F&amp;utm_referrer=https%3A%2F%2Fwww.jevnet.es%2Fblog%2F&amp;portal_id=1731958&amp;redirect_url=APefjpHPIFbwV7H8XRg_Jf01pddqxoBKG5YA8RQ3IWAPvG-Tcrz4OPXXI-LTX_rxpL2jGkmKm49GExMqVUkZM2rgZtkE9NHrpNROBcEx3TjFSUuSdWfj1PD_uoiYlVwm8prY0CJ0DLSI-daT5ZUj771Jvd3-PotfyjT3PrxJeYlYftr7xsw1Dkd8ZwhV5UIPCrT847E1Nv-7kxgZjfLNrsdt7ZCTmYWRptgnR5vjGG_DkSuhA-nTnmytP40dtrBjaPz-FvjY-8Cx5nYk_2GDIWmUgtuyg_iNsA&amp;__hstc=171142975.c9db0ad962166f6071683d14d556613f.1646743637952.1658228998462.1658300397935.99&amp;__hssc=171142975.3.1658300397935&amp;__hsfp=852353026\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-982de315-c914-4f0b-b4c6-b323cefc648a\" class=\"hs-cta-img \" src=\"https:\/\/1731958.fs1.hubspotusercontent-na1.net\/hubfs\/1731958\/hub_generated\/resized\/f019ae01-80fe-4ecf-a1c8-925c57b03955.jpeg\" alt=\"E-commerce Cross-border\" \/><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si no est\u00e1s seguro de lo que es el cross-border e-commerce o comercio electr\u00f3nico transfronterizo, has llegado al lugar adecuado. Si est\u00e1s pensando en ampliar tu negocio, este tipo de internacionalizaci\u00f3n de un negocio online es\u00a0una excelente opci\u00f3n para aumentar los beneficios, llegar a nuevos mercados y hacer crecer tu [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-52143","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expande tu negocio: Cross-border e-commerce - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/expande-tu-negocio-cross-border-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expande tu negocio: Cross-border e-commerce - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Si no est\u00e1s seguro de lo que es el cross-border e-commerce o comercio electr\u00f3nico transfronterizo, has llegado al lugar adecuado. 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