{"id":57631,"date":"2022-11-15T17:17:34","date_gmt":"2022-11-15T16:17:34","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/want-a-successful-black-friday-leverage-a-merchant-of-record\/"},"modified":"2022-11-15T17:17:34","modified_gmt":"2022-11-15T16:17:34","slug":"want-a-successful-black-friday-leverage-a-merchant-of-record","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/want-a-successful-black-friday-leverage-a-merchant-of-record\/","title":{"rendered":"Want a Successful Black Friday? Leverage a Merchant of Record"},"content":{"rendered":"

If your Black Friday e-commerce<\/strong> strategy isn\u2019t already set in stone, it\u2019s time you got a move on. Judging by the previous year’s numbers, the long weekend following Thanksgiving is set to be a big one when it comes to online sales<\/strong>. So, don’t miss out and consider investing in the services of a Merchant of Record<\/strong>.<\/span><\/p>\n

Exactly how good were the figures for Black Friday weekend<\/strong> in 2021? Well, Thanksgiving Thursday\u00a0<\/span>reached $5.1 billion<\/span><\/a>\u00a0in online sales and Black Friday racked that up to $8.9 billion. Small Business Saturday\u00a0<\/span>hovered around the $23.3 billion mark<\/span><\/a>, with 58% of sales made via online portals. By Cyber Monday<\/strong>, shoppers were in full swing and eager to bag great deals on their favourite sites,\u00a0thus <\/span>reaching $10.7 billion<\/span><\/a>\u00a0in online sales. Even though these figures have the potential to be\u00a0<\/span>tempered this year by inflation<\/span><\/a>, consumers are still keen to do their holiday shopping at the end of November.<\/span><\/p>\n

So,<\/span>\u00a0<\/b>what is a\u00a0<\/span>Merchant of Record<\/span><\/a>, and where does it fit in with regard to e-commerce? A reliable Merchant of Record takes care of all the backend administrative, legal, and fiscal considerations involved when selling products directly to consumers over the internet.<\/strong> It means a far lighter load for your team, especially if you plan on selling globally \u2014 and the chances are you do if you’re on a growth trajectory.<\/span><\/p>\n

By using a Merchant of Record, your business is freed of the many concerns surrounding being compliant while also\u00a0<\/span>offering amazing customer experiences<\/span><\/a>. Essentially, it allows you to concentrate on marketing and converting leads on Black Friday weekend<\/strong> in order to maximise revenue and profits.<\/span><\/p>\n

Understanding Merchant of Record Responsibilities<\/b><\/h2>\n

Despite the numerous benefits of working with a Merchant of Record, some e-commerce sellers<\/strong> are still unconvinced about the need for such solutions. It\u2019s possible they have misconceptions about the services a Merchant of Record can provide.<\/span><\/p>\n

For instance, one common misconception is that working alongside a Merchant of Record<\/strong> can disrupt a merchant’s carefully designed customer experience. In fact, the majority of customers fail to even detect that the e-commerce stores<\/strong> they visit use a Merchant of Record. Instead, a normal, streamlined checkout process is maintained.<\/span><\/p>\n

Another unfounded argument is that even the big players are reluctant, financially, to bring in a Merchant of Record. However, this couldn\u2019t be further from the truth. A Merchant of Record eliminates any need for thriving businesses to build the complex infrastructure necessary to sell in international markets.<\/span><\/p>\n

In addition, a Merchant of Record enables already-established brands to expand into global e-commerce by taking on a lot of the heavy grafting.<\/span><\/p>\n

Companies that decide to join forces with a Merchant of Record don’t require extra staff to take care of processing payments, calculating taxes for each country, reconciling finances and\u00a0<\/span>remaining legally compliant across geopolitical borders<\/span><\/a>. A Merchant of Record helps them save valuable money, time, and resources \u2014 and, critically, avoid all the risks associated with international sales. As a result, they become more competitive in the market.<\/span><\/p>\n

Expanding Your Direct-to-Consumer Strategy and Footprint With Merchant of Record Services<\/b><\/h2>\n

The main takeaway is that a Merchant of Record minimises the risks and maximises the potential for growth. After all, Black Friday is not only popular in the United States, countries worldwide have\u00a0<\/span>jumped on the Black Friday weekend bandwagon<\/span><\/a>. Amongst them are Germany, France, the UK, Finland and many more. Consequently, the opportunity to sell products online<\/strong> to these huge markets is greater than ever before.<\/span><\/p>\n

It’s a tricky business navigating endless different payment types, negotiating with payment providers, dealing with chargebacks and everything else that goes hand-in-hand with accepting money from consumers who live abroad. The great thing about a Merchant of Record is that it allows you to advance with your ambitious direct-to-consumer strategy<\/strong> plans for Black Friday<\/strong> and more.<\/span><\/p>\n

Best Practices for Leveraging Merchant of Record Services<\/b><\/h2>\n

Ready to\u00a0<\/span>make the most of your Merchant of Record partnership<\/span><\/a>\u00a0as we migrate into the biggest holiday season of the year? Here are a couple of Black Friday tips<\/strong> for e-commerce that we have put together for you:<\/span><\/p>\n

    \n
  1. \n

    Start selling globally online.<\/b><\/h3>\n<\/li>\n<\/ol>\n

    To make sure the maximum possible number of consumers buy from <\/span>your<\/span><\/i> online store, you must be able to deal with the variables that international transactions throw up. Fortunately, a Merchant of Record provides the support and protection necessary for you to be able to confidently advertise to buyers on a global scale.<\/strong><\/span><\/p>\n

    Nothing stunts business growth more than limiting sales to limited locations. When you sell online internationally, naturally you increase brand visibility, but you also boost sales and ROI. A Merchant of Record makes sure that your business is performing to the best of its ability and that it reaches a global audience while also minimising any risks that come with that.<\/span><\/p>\n

      \n
    1. \n

      Consider Ways to Localise the User Experience.<\/b><\/h3>\n<\/li>\n<\/ol>\n

      No one can deny that if your product is more localised, you save on shipments, warehousing and returns. A Merchant of Record helps you to succeed internationally by lessening the workload<\/strong>. Case in point: Go Global Ecommerce works alongside big brands in order to optimise their value chain. We’re involved with all of the best-in-class players wanting to make sure they don’t fail because of factors that lie outside of their expertise. Contact us\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      If your Black Friday e-commerce strategy isn\u2019t already set in stone, it\u2019s time you got a move on. Judging by the previous year’s numbers, the long weekend following Thanksgiving is set to be a big one when it comes to online sales. So, don’t miss out and consider investing in […]<\/p>\n","protected":false},"template":"","class_list":["post-57631","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"\nWant a Successful Black Friday? Leverage a Merchant of Record - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/want-a-successful-black-friday-leverage-a-merchant-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want a Successful Black Friday? 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