{"id":59713,"date":"2023-02-14T17:47:18","date_gmt":"2023-02-14T16:47:18","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/el-proposito-en-el-punto-de-mira\/"},"modified":"2023-02-20T12:06:46","modified_gmt":"2023-02-20T11:06:46","slug":"el-proposito-en-el-punto-de-mira","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/el-proposito-en-el-punto-de-mira\/","title":{"rendered":"El prop\u00f3sito, \u00bfen el punto de mira?"},"content":{"rendered":"<p class=\"reader-text-block__paragraph\">\u00bfQu\u00e9 el prop\u00f3sito est\u00e9 en el punto de mira es realmente un problema?<\/p>\n<p class=\"reader-text-block__paragraph\"><strong>Creemos rotundamente que la respuesta es &#8220;no&#8221;<\/strong>. El hecho de que el\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/prop%C3%B3sito\">#prop\u00f3sito<\/a>\u00a0corporativo se cuestione, es altamente positivo y necesario. Y es que el verdadero problema es el desgaste del prop\u00f3sito como concepto y las suspicacias que puede generar debido a las malas praxis de algunas empresas cuyo supuesto &#8220;prop\u00f3sito&#8221; al final resulta no serlo tanto.<\/p>\n<p class=\"reader-text-block__paragraph\">La gente est\u00e1 cansada de los &#8220;bla bla bla&#8221; de organizaciones que no hacen m\u00e1s que acabar en el ba\u00fal de las eternas promesas. Lleg\u00f3 el momento de dejar atr\u00e1s los titulares anunciando los \u2018buenos prop\u00f3sitos\u2019 y comenzar a demostrar con hechos concretos qu\u00e9 se va a hacer y c\u00f3mo, y medirlo. Lo exigen lxs consumidores, lo exigen las entidades e instituciones, lo exige la sociedad, lo exigimos las empresas que estamos comprometidas con el impacto positivo.<\/p>\n<p class=\"reader-text-block__paragraph\">Hace unos d\u00edas nos hicimos eco de que, seg\u00fan el\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/edelmantrustbarometer2023\">#EdelmanTrustBarometer2023<\/a>, el 62% de las personas conf\u00edan m\u00e1s en las empresas que en los gobiernos para construir un mundo mejor. Para conseguirlo, compartimos los tips de\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/purposecollaborative\">#PurposeCollaborative<\/a>, una red global de 42 firmas y m\u00e1s 500 l\u00edderes expertxs quienes han destacado algunos de los criterios que se observan a la hora de medir un prop\u00f3sito y saber si este es real y ser\u00e1 capaz de generar cambios, o si es otro discurso vac\u00edo.<\/p>\n<p class=\"reader-text-block__paragraph\">Empresas, coged papel y l\u00e1piz y apuntad los siguientes consejos:<\/p>\n<p class=\"reader-text-block__paragraph\">\u2714 Cuestiones\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/sociales\">#sociales<\/a>: la ciudadan\u00eda se inquieta cada vez m\u00e1s por temas como la pobreza, la falta de vivienda, los derechos humanos, la corrupci\u00f3n y el abuso de poder. Demostrar sensibilidad y compromiso por las causas sociales es un must.<\/p>\n<p class=\"reader-text-block__paragraph\">\u2714 Fuerza\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/laboral\">#laboral<\/a>: las cifras de movilidad laboral est\u00e1n rompiendo r\u00e9cords, por eso es importante apostar por el talento interno potenciando sus carreras y haci\u00e9ndoles part\u00edcipes del prop\u00f3sito corporativo y los objetivos de la empresa.<\/p>\n<p class=\"reader-text-block__paragraph\">\u2714\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/transparencia\">#Transparencia<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/escucha\">#escucha<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/vulnerabilidad\">#vulnerabilidad<\/a>: el cambio comienza por nosotrxs mismxs, por eso es b\u00e1sico escuchar las cr\u00edticas y aprender a reconocer errores desde la humildad y vulnerabilidad.<\/p>\n<p class=\"reader-text-block__paragraph\">\u2714\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/alianzas\">#Alianzas<\/a>\u00a0por el prop\u00f3sito: Una manera de amplificar el impacto es a trav\u00e9s de colaboraciones entre marcas, instituciones y fundaciones. No se trata de filantrop\u00eda, se trata de colaborar.<\/p>\n<p class=\"reader-text-block__paragraph\">No se puede cerrar los ojos a los desaf\u00edos que tenemos como sociedad.\u00a0<strong>Las empresas deben alzar la bandera de la transformaci\u00f3n y el prop\u00f3sito, dejar atr\u00e1s la superficialidad y el enriquecimiento como fin \u00faltimo, y dar paso al impacto.<\/strong><\/p>\n<p class=\"reader-text-block__paragraph\">Parad\u00f3jicamente, poner el futuro como \u00fanico foco es lo que\u00a0<strong>NO<\/strong>\u00a0permite avanzar. Para que un prop\u00f3sito de buenos resultados a largo plazo es necesario que este<strong>\u00a0sea flexible y capaz de dar respuesta a las necesidades que aparecen en el presente.<\/strong>\u00a0\u00bfNo lo crees?<\/p>\n<p class=\"reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/rosaparks\">#ROSAPARKS<\/a><\/p>\n<p class=\"reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/begoodberelevant\">#BeGoodBeRelevant<\/a><\/p>\n<p class=\"reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/creativitywithpurpose\">#Creativitywithpurpose<\/a><\/p>\n<p class=\"reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/purposebranding\">#Purposebranding<\/a><\/p>\n<p class=\"reader-text-block__paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/impactmarketing\">#ImpactMarketing<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-59788\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/\/image-344-600x338.png\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-344-600x338.png 600w, https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-344-500x281.png 500w, https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-344.png 752w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 el prop\u00f3sito est\u00e9 en el punto de mira es realmente un problema? Creemos rotundamente que la respuesta es &#8220;no&#8221;. El hecho de que el\u00a0#prop\u00f3sito\u00a0corporativo se cuestione, es altamente positivo y necesario. Y es que el verdadero problema es el desgaste del prop\u00f3sito como concepto y las suspicacias que puede [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-59713","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El prop\u00f3sito, \u00bfen el punto de mira? - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/el-proposito-en-el-punto-de-mira\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El prop\u00f3sito, \u00bfen el punto de mira? - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 el prop\u00f3sito est\u00e9 en el punto de mira es realmente un problema? Creemos rotundamente que la respuesta es &#8220;no&#8221;. El hecho de que el\u00a0#prop\u00f3sito\u00a0corporativo se cuestione, es altamente positivo y necesario. Y es que el verdadero problema es el desgaste del prop\u00f3sito como concepto y las suspicacias que puede [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/posting\/el-proposito-en-el-punto-de-mira\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-20T11:06:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-344-600x338.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/el-proposito-en-el-punto-de-mira\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/el-proposito-en-el-punto-de-mira\\\/\",\"name\":\"El prop\u00f3sito, \u00bfen el punto de mira? 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