{"id":63048,"date":"2023-06-06T16:23:11","date_gmt":"2023-06-06T14:23:11","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/anagrama-de-una-comunicacion-de-exito\/"},"modified":"2023-06-06T16:23:11","modified_gmt":"2023-06-06T14:23:11","slug":"anagrama-de-una-comunicacion-de-exito","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/anagrama-de-una-comunicacion-de-exito\/","title":{"rendered":"Anagrama de una comunicaci\u00f3n de \u00e9xito"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">Recientemente, en <\/span><a href=\"https:\/\/pitayabusiness.com\/\"><b>Pitaya<\/b><\/a><span style=\"font-weight: 300;\">, le\u00edamos sobre el anagrama C.A.T.S.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Te contamos.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">El autor de Renegade Marketing, Drew Neisser, lo mencionaba en su libro. Drew entrevist\u00f3 a <strong>m\u00e1s de 425 directores de marketin<\/strong>g l\u00edderes en su campo (CMOs). Basado en estas entrevistas, as\u00ed como en su propia experiencia, identific\u00f3 cuatro caracter\u00edsticas clave para una comunicaci\u00f3n exitosa: ser <strong>valiente, ingenioso, reflexivo y cient\u00edfic<\/strong>o (dando nombre al anagrama <\/span><span style=\"font-weight: 300;\">C.A.T.S<\/span><span style=\"font-weight: 300;\">).<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Neisser asegura que, para comunicar con valent\u00eda, de manera ingeniosa, con un punto reflexivo y con <strong>fundamentos cient\u00edficos<\/strong> las compa\u00f1\u00edas deben estar dispuestas a cambiar su manera de comunicar si detectan que algo no est\u00e1 funcionando. Deben tener ese <\/span><i><span style=\"font-weight: 300;\">coraje<\/span><\/i><span style=\"font-weight: 300;\"> de pasar a algo que <\/span><b>s\u00ed funcione.<\/b><\/p>\n<p><span style=\"font-weight: 300;\">El \u00e9xito de tu marca radica en tu capacidad de comunicaci\u00f3n, lo que responde a la segunda letra en CATS: artful. La <strong>creatividad<\/strong> de una marca potenciar\u00e1 el ingenio en su comunicaci\u00f3n as\u00ed como mejorar\u00e1 su <strong>percepci\u00f3n en la mente del consumidor<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">La tercera letra corresponde a thoughtful (reflexi\u00f3n), se trata del <strong>arte de escuchar.<\/strong> Nuestro consejo desde <\/span><a href=\"https:\/\/pitayabusiness.com\/\"><b>Pitaya<\/b><\/a><span style=\"font-weight: 300;\">: sal e investiga. Entrevista a tu equipo y a tus clientes, aseg\u00farate de escuchar atentamente lo que tienen que decir. Una vez que hayas hecho tu investigaci\u00f3n, podr\u00e1s crear una declaraci\u00f3n de marca ingeniosa que tu equipo, as\u00ed como compa\u00f1\u00eda y producto, pueda respaldar.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Por \u00faltimo, encontramos el t\u00e9rmino \u201c<\/span><i><span style=\"font-weight: 300;\">scientific communication\u201d<\/span><\/i><span style=\"font-weight: 300;\">. <strong>Es el m\u00e9todo cient\u00edfico aquel que validar\u00e1 lo que comunicas.<\/strong> \u00bfQu\u00e9 mejor que tomar decisiones basadas en datos fiables y medibles? <em>Data Driven communication<\/em>, ah\u00ed est\u00e1 la clave.<\/span><\/p>\n<p><strong>\u00bfQu\u00e9 par\u00e1metros utiliz\u00e1is para comunicaros con vuestros clientes?<\/strong><\/p>\n<p><span style=\"font-weight: 300;\">Es momento de beneficiarse (desde ya) de una<strong> direcci\u00f3n de <\/strong><\/span><strong>marketing<\/strong><span style=\"font-weight: 300;\"> a la altura de la compa\u00f1\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Con <\/span><strong><a href=\"https:\/\/pitayabusiness.com\/estrategia-marketing-empresa-mog\/\">mog\u00ae<\/a><\/strong><span style=\"font-weight: 300;\"> de <\/span><strong><a href=\"https:\/\/pitayabusiness.com\/\">Pitaya<\/a><\/strong><span style=\"font-weight: 300;\"> conseguiremos darle al marketing esa direcci\u00f3n que la compa\u00f1\u00eda necesita. Si la direcci\u00f3n y el ROI es una prioridad, <\/span><strong><a href=\"https:\/\/pitayabusiness.com\/estrategia-marketing-empresa-mog\/\">mog\u00ae<\/a><\/strong><span style=\"font-weight: 300;\"> ha sido creado para ello.<\/span><\/p>\n<p><strong>\u00a1No dudes en preguntarnos!<\/strong><\/p>\n<p><span style=\"font-weight: 300;\">\u2013 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/veronicaferrermorego\/\"><span style=\"font-weight: 300;\">Ver\u00f3nica Ferrer Moreg\u00f3<\/span><\/a><span style=\"font-weight: 300;\">, Partner &amp; Directora de Estrategia en <\/span><a href=\"https:\/\/pitayabusiness.com\/\"><b>Pitaya<\/b><\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente, en Pitaya, le\u00edamos sobre el anagrama C.A.T.S. Te contamos. El autor de Renegade Marketing, Drew Neisser, lo mencionaba en su libro. Drew entrevist\u00f3 a m\u00e1s de 425 directores de marketing l\u00edderes en su campo (CMOs). Basado en estas entrevistas, as\u00ed como en su propia experiencia, identific\u00f3 cuatro caracter\u00edsticas clave [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-63048","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anagrama de una comunicaci\u00f3n de \u00e9xito - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/anagrama-de-una-comunicacion-de-exito\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anagrama de una comunicaci\u00f3n de \u00e9xito - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Recientemente, en Pitaya, le\u00edamos sobre el anagrama C.A.T.S. 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