{"id":82384,"date":"2025-05-14T17:47:41","date_gmt":"2025-05-14T15:47:41","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/per-que-contractar-una-agencia-de-rrpp-es-una-opcio-rendible\/"},"modified":"2025-05-14T17:47:41","modified_gmt":"2025-05-14T15:47:41","slug":"per-que-contractar-una-agencia-de-rrpp-es-una-opcio-rendible","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/per-que-contractar-una-agencia-de-rrpp-es-una-opcio-rendible\/","title":{"rendered":"Per qu\u00e8 contractar una ag\u00e8ncia de RRPP \u00e9s una opci\u00f3 rendible"},"content":{"rendered":"<p>Dels departaments de comunicaci\u00f3 dep\u00e8n una bona part de l\u2019estrat\u00e8gia de negoci d\u2019una empresa. De fet, aquestes \u00e0rees s\u00f3n imprescindibles avui dia per a aconseguir reputaci\u00f3 de marca.\u00a0<strong>Sense comunicaci\u00f3 \u00e9s molt complicat fer que la nostra audi\u00e8ncia recordi la nostra marca<\/strong>\u00a0i l\u2019associ\u00ef als valors que volem. Sense comunicaci\u00f3 \u00e9s realment dif\u00edcil destacar en un m\u00f3n sobreexposici\u00f3 a la informaci\u00f3 i en el qual existeix una alta competitivitat.<\/p>\n<p>No obstant aix\u00f2, encara hi ha un gran nombre\u00a0<strong>d\u2019empreses que no compten amb un departament adequat a les seves necessitats comunicatives<\/strong>. A m\u00e9s, els departaments de comunicaci\u00f3 solen experimentar altes c\u00e0rregues de treball en determinats moments de l\u2019any i moltes vegades no poden fer front a aquest pic amb el personal contractat. Davant aquesta situaci\u00f3, la persona a c\u00e0rrec del departament de comunicaci\u00f3 o m\u00e0rqueting ha de prendre la decisi\u00f3 d\u2019ampliar l\u2019equip.<\/p>\n<p>Encara que una primera opci\u00f3 pot ser plantejar-se l\u2019ampliaci\u00f3 de la plantilla contractant nous perfils, l\u2019externalitzaci\u00f3 mitjan\u00e7ant\u00a0<strong>la contractaci\u00f3 d\u2019una\u00a0<a role=\"link\" href=\"https:\/\/lfchannel.com\/ca\" target=\"_blank\" rel=\"noopener\">ag\u00e8ncia de comunicaci\u00f3<\/a>\u00a0pot ser una soluci\u00f3 molt rendible<\/strong>\u00a0per a moltes empreses.<\/p>\n<p>Et recomanem considerar una ag\u00e8ncia si\u2026<\/p>\n<ul>\n<li>Necessites executar\u00a0<strong>campanyes de gran abast<\/strong>\u00a0en un moment concret per a generar gran impacte de marca.<\/li>\n<li>Vols crear\u00a0<strong>relacions de confian\u00e7a amb periodistes i altres stakeholders<\/strong>, per\u00f2 no tens temps per a dur a terme totes aquestes activitats que tens al cap.<\/li>\n<li>Cerques una perspectiva externa i<strong>\u00a0idees fresques<\/strong>\u00a0basades en noves tend\u00e8ncies i en casos d\u2019\u00e8xit (el que funciona)<\/li>\n<li>No tens recursos interns suficients o\u00a0<strong>busques flexibilitat per a contractar un equip expert m\u00e9s o menys gran<\/strong>, en funci\u00f3 de l\u2019evoluci\u00f3 de la teva empresa.<\/li>\n<\/ul>\n<div class=\"et_pb_column et_pb_column_2_3 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body\">\n<p>Si la teva empresa necessita campanyes especialitzades o est\u00e0 llan\u00e7ant un nou producte o marca, a LF Channel estarem encantades d\u2019escoltar-te.\u00a0<a role=\"link\" href=\"https:\/\/lfchannel.com\/ca\/contacte\" target=\"_blank\" rel=\"noopener\"><strong>Escriu-nos<\/strong><\/a> i t\u2019ajudarem a trobar la millor soluci\u00f3.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dels departaments de comunicaci\u00f3 dep\u00e8n una bona part de l\u2019estrat\u00e8gia de negoci d\u2019una empresa. De fet, aquestes \u00e0rees s\u00f3n imprescindibles avui dia per a aconseguir reputaci\u00f3 de marca.\u00a0Sense comunicaci\u00f3 \u00e9s molt complicat fer que la nostra audi\u00e8ncia recordi la nostra marca\u00a0i l\u2019associ\u00ef als valors que volem. Sense comunicaci\u00f3 \u00e9s realment [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-82384","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per qu\u00e8 contractar una ag\u00e8ncia de RRPP \u00e9s una opci\u00f3 rendible - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/per-que-contractar-una-agencia-de-rrpp-es-una-opcio-rendible\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 contractar una ag\u00e8ncia de RRPP \u00e9s una opci\u00f3 rendible - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Dels departaments de comunicaci\u00f3 dep\u00e8n una bona part de l\u2019estrat\u00e8gia de negoci d\u2019una empresa. 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