{"id":84390,"date":"2025-09-15T13:28:20","date_gmt":"2025-09-15T11:28:20","guid":{"rendered":"https:\/\/www.techbarcelona.com\/?post_type=posting&p=84390"},"modified":"2025-09-15T13:28:20","modified_gmt":"2025-09-15T11:28:20","slug":"la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/","title":{"rendered":"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT"},"content":{"rendered":"

Quin altaveu de gamma mitjana t\u00e9 millor relaci\u00f3 qualitat-preu? Recomana\u2019m hotels a Santander. Com puc netejar una taca d\u2019oli d\u2019una pe\u00e7a de cot\u00f3?<\/em><\/p>\n

En els \u00faltims mesos\u00a0s\u2019ha popularitzat l\u2019\u00fas de cercadors d\u2019intel\u00b7lig\u00e8ncia artificial per a resoldre qualsevol mena de consulta<\/strong>. Tothom utilitza eines com Xat GPT,\u00a0tant en l\u2019\u00e0mbit personal com professional<\/strong>. Si b\u00e9 Google continua sent el cercador de refer\u00e8ncia a nivell global, la seva quota de mercat ha anat descendint lleugerament en els \u00faltims anys, i des de finals de 2024 se situa per sota del 90% per primera vegada en la hist\u00f2ria del gegant tecnol\u00f2gic, segons dades de\u00a0Statcounter<\/strong><\/a>. La causa d\u2019aquest descens es deu a l\u2019augment de les plataformes basades en IA, que no deixen de cr\u00e9ixer. Segons un estudi de Semrush i Dades \u201cThe Current AI Landscape\u201d, ChatGPT ja compta amb un 28,26% de quota d\u2019usuaris d\u2019escriptori, superant a Bing i Yahoo (Font:\u00a0Marketing4ecommerce<\/strong><\/a>).<\/p>\n

Com posicionar la teva marca dins de Xat GPT (i altres eines de IA similars)?<\/h2>\n

Aquest canvi en la manera de buscar productes dona lloc a un nou canal digital on es presenta una bona oportunitat de generar negoci. Per aix\u00f2,\u00a0cada vegada s\u00f3n m\u00e9s les marques que s\u2019interessen per apar\u00e8ixer en les respostes de les IAs<\/strong>, per\u00f2 la veritat \u00e9s que \u00e9s encara un camp per explorar i existeix poca informaci\u00f3 sobre com fer-lo.<\/p>\n

Et preguntar\u00e0s: llavors, qu\u00e8 puc fer per a apar\u00e8ixer dins d\u2019aquestes eines d\u2019IA amb la meva marca? A l\u2019equip de\u00a0LF Channel<\/strong><\/a>\u00a0tamb\u00e9 li va sorgir aquest dubte. Aix\u00ed que decidim preguntar-li al mateix Xat GPT:<\/p>\n

\"Com<\/p>\n

I Xat GPT ens va donar una s\u00e8rie de\u00a0passos per a ajudar al fet que una empresa surti esmentada com a resposta a preguntes<\/strong>\u00a0sobre el sector. T\u2019expliquem els m\u00e9s interessants:<\/p>\n

<\/span>1. Crea contingut \u00fatil i rellevant en el teu lloc web<\/h3>\n

Moltes empreses compten amb blogs o webs molt elaborades, per\u00f2 a vegades s\u2019obliden d\u2019incloure informaci\u00f3 des d\u2019una perspectiva educativa que ajudi un potencial comprador a resoldre una consulta que pugui tenir. En aquest sentit, sembla que\u00a0Xat GPT prioritza la creaci\u00f3 de contingut d\u2019alta qualitat que respon a preguntes reals<\/strong>\u00a0dels consumidors.<\/p>\n

<\/span>2.Optimitza el teu contingut per a SEO i llenguatge naturalEl SEO<\/h3>\n

El SEO continuar\u00e0 sent una estrat\u00e8gia a la qual les empreses hauran de parar atenci\u00f3, per\u00f2 la manera d\u2019aplicar-ho est\u00e0 evolucionant i adaptant-se a aquesta nova forma de cerca a trav\u00e9s de l\u2019\u00fas del llenguatge natural. Per a aix\u00f2, es recomana utilitzar dades estructurades<\/strong>\u00a0(<\/strong>Schema<\/strong><\/a>) perqu\u00e8 els motors de cerca i eines d\u2019intel\u00b7lig\u00e8ncia artificial com Xat GPT entenguin amb major precisi\u00f3 el teu contingut.<\/p>\n

<\/span>3. Aconsegueix esments externs<\/h3>\n

Xat GPT valora positivament que\u00a0una marca aparegui en llocs web d\u2019altres empreses<\/strong>, aix\u00ed com en f\u00f2rums, blogs i altres llocs externs. A m\u00e9s, l\u2019influencer m\u00e0rqueting<\/strong><\/a>\u00a0pot ser una eina clau per a aconseguir esments de la teva marca en xarxes socials com Youtube, blogs\u2026<\/p>\n

<\/span>4. Fes que et referenci\u00efn en mitjans de confian\u00e7a<\/h3>\n

Una bona\u00a0estrat\u00e8gia de relacions p\u00fabliques permetr\u00e0 generar esments de la teva marca en mitjans de comunicaci\u00f3 amb gran reconeixement<\/strong>\u00a0i de pes en l\u2019entorn digital. En tractar-se d\u2019esments org\u00e0nics, s\u00f3n molt confiables i de qualitat, la qual cosa \u00e9s ben valorada per Xat GPT. D\u2019altra banda, una bona estrat\u00e8gia de comunicaci\u00f3 en mitjans permetr\u00e0 que la teva marca aparegui en r\u00e0nquings del sector o directoris de la teva ind\u00fastria.<\/p>\n

\n
\n

Amb una\u00a0estrat\u00e8gia integral de comunicaci\u00f3 i relacions p\u00fabliques<\/strong> aconseguirem que la nostra marca sigui citada com a font en les respostes dels cercadors de IA i, a m\u00e9s, incrementarem la probabilitat que la nostra web aparegui en fragments destacats, aix\u00ed com altres posicions rellevants en els resultats de cerca. I aix\u00f2, a la llarga, ajudar\u00e0 no sols a les teves vendes, sin\u00f3 tamb\u00e9 a la credibilitat i reputaci\u00f3 de marca.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Quin altaveu de gamma mitjana t\u00e9 millor relaci\u00f3 qualitat-preu? Recomana\u2019m hotels a Santander. Com puc netejar una taca d\u2019oli d\u2019una pe\u00e7a de cot\u00f3? En els \u00faltims mesos\u00a0s\u2019ha popularitzat l\u2019\u00fas de cercadors d\u2019intel\u00b7lig\u00e8ncia artificial per a resoldre qualsevol mena de consulta. Tothom utilitza eines com Xat GPT,\u00a0tant en l\u2019\u00e0mbit personal com […]<\/p>\n","protected":false},"template":"","class_list":["post-84390","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"\nLa comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Quin altaveu de gamma mitjana t\u00e9 millor relaci\u00f3 qualitat-preu? Recomana\u2019m hotels a Santander. Com puc netejar una taca d\u2019oli d\u2019una pe\u00e7a de cot\u00f3? En els \u00faltims mesos\u00a0s\u2019ha popularitzat l\u2019\u00fas de cercadors d\u2019intel\u00b7lig\u00e8ncia artificial per a resoldre qualsevol mena de consulta. Tothom utilitza eines com Xat GPT,\u00a0tant en l\u2019\u00e0mbit personal com […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/\",\"name\":\"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lfchannel.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png\",\"datePublished\":\"2025-09-15T11:28:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lfchannel.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png\",\"contentUrl\":\"https:\\\/\\\/lfchannel.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Postings\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/","og_locale":"ca_ES","og_type":"article","og_title":"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona","og_description":"Quin altaveu de gamma mitjana t\u00e9 millor relaci\u00f3 qualitat-preu? Recomana\u2019m hotels a Santander. Com puc netejar una taca d\u2019oli d\u2019una pe\u00e7a de cot\u00f3? En els \u00faltims mesos\u00a0s\u2019ha popularitzat l\u2019\u00fas de cercadors d\u2019intel\u00b7lig\u00e8ncia artificial per a resoldre qualsevol mena de consulta. Tothom utilitza eines com Xat GPT,\u00a0tant en l\u2019\u00e0mbit personal com […]","og_url":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":800,"height":533,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/image-16.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/","url":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/","name":"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/#primaryimage"},"thumbnailUrl":"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png","datePublished":"2025-09-15T11:28:20+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/#primaryimage","url":"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png","contentUrl":"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/09\/com_puc_fer_perque_la_meva_marca_aparegui_a_xatgpt.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/la-comunicacio-i-les-relacions-publiques-pr-com-a-estrategia-perque-la-teva-marca-aparegui-a-xat-gpt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Postings","item":"https:\/\/www.techbarcelona.com\/ca\/posting\/"},{"@type":"ListItem","position":3,"name":"La comunicaci\u00f3 i les relacions p\u00fabliques (PR) com a estrat\u00e8gia perqu\u00e8 la teva marca aparegui a Xat GPT"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posting\/84390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posting"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/posting"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=84390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}