{"id":85108,"date":"2025-10-15T16:04:37","date_gmt":"2025-10-15T14:04:37","guid":{"rendered":"https:\/\/www.techbarcelona.com\/?post_type=posting&#038;p=85108"},"modified":"2025-10-15T16:04:37","modified_gmt":"2025-10-15T14:04:37","slug":"el-rol-de-la-comunicacio-visual-en-les-relacions-publiques","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/el-rol-de-la-comunicacio-visual-en-les-relacions-publiques\/","title":{"rendered":"El rol de la comunicaci\u00f3 visual en les relacions p\u00fabliques"},"content":{"rendered":"<p>Qu\u00e8 genera m\u00e9s inter\u00e8s per al p\u00fablic: un comunicat que descriu un esdeveniment corporatiu o una galeria de fotos d\u2019alta qualitat que en narra la hist\u00f2ria?<br \/>\nEn un m\u00f3n saturat d\u2019informaci\u00f3,\u00a0<strong>la comunicaci\u00f3 visual no nom\u00e9s explica hist\u00f2ries: les fa memorables.<\/strong><\/p>\n<p>El\u00a0<strong>storytelling\u00a0<\/strong>defineix el relat de la marca i la comunicaci\u00f3 visual el fa consistent en tots els punts de contacte. Aix\u00ed,\u00a0<strong>l\u2019ess\u00e8ncia i els valors<\/strong>\u00a0que defineixen a la marca es reflexen en cada pe\u00e7a: des del disseny del lloc web fins a les campanyes publicit\u00e0ries i el contingut en xarxes socials, aconseguint una identitat coherent i diferenciadora.<\/p>\n<p>En\u00a0<strong>relacions p\u00fabliques<\/strong>, la comunicaci\u00f3 visual \u00e9s la carta de presentaci\u00f3 davant del m\u00f3n: assegura que el missatge s\u2019entengui amb claredat i capti l\u2019atenci\u00f3 dels mitjans. Aix\u00f2 es deu al fet que processem la informaci\u00f3 visual molt m\u00e9s r\u00e0pidament i recordem millor les imatges que les paraules. A m\u00e9s,\u00a0<strong>un bon disseny pot eliminar barreres ling\u00fc\u00edstiques i culturals<\/strong>, permetent que el missatge de la marca arribi a p\u00fablics m\u00e9s amplis.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/10\/consells_per_comunicar_de_forma_visual_infografia_CAT-scaled.jpg\" alt=\"Consells per comunicar visualment la teva marca\" \/><\/p>\n<div class=\"et_pb_column et_pb_column_2_3 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body\">\n<p>Vols saber com hem aconseguit campanyes d\u2019\u00e8xit gr\u00e0cies a la creaci\u00f3 d\u2019una identitat visual vinculada a un pla de comunicaci\u00f3?\u00a0<a href=\"https:\/\/lfchannel.com\/ca\/contacte\/\" target=\"_blank\" rel=\"noopener\"><strong>Contacta amb nosaltres<\/strong><\/a>\u00a0i estarem encantades d\u2019ajudar-te.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0_tb_body et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 genera m\u00e9s inter\u00e8s per al p\u00fablic: un comunicat que descriu un esdeveniment corporatiu o una galeria de fotos d\u2019alta qualitat que en narra la hist\u00f2ria? En un m\u00f3n saturat d\u2019informaci\u00f3,\u00a0la comunicaci\u00f3 visual no nom\u00e9s explica hist\u00f2ries: les fa memorables. El\u00a0storytelling\u00a0defineix el relat de la marca i la comunicaci\u00f3 visual [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-85108","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El rol de la comunicaci\u00f3 visual en les relacions p\u00fabliques - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/el-rol-de-la-comunicacio-visual-en-les-relacions-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El rol de la comunicaci\u00f3 visual en les relacions p\u00fabliques - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 genera m\u00e9s inter\u00e8s per al p\u00fablic: un comunicat que descriu un esdeveniment corporatiu o una galeria de fotos d\u2019alta qualitat que en narra la hist\u00f2ria? 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