{"id":85850,"date":"2025-12-02T17:51:21","date_gmt":"2025-12-02T16:51:21","guid":{"rendered":"https:\/\/www.techbarcelona.com\/?post_type=posting&#038;p=85850"},"modified":"2025-12-02T17:51:21","modified_gmt":"2025-12-02T16:51:21","slug":"letica-del-newsjacking-com-aprofitar-lactualitat-en-la-comunicacio-corporativa","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/letica-del-newsjacking-com-aprofitar-lactualitat-en-la-comunicacio-corporativa\/","title":{"rendered":"L\u2019\u00e8tica del newsjacking: com aprofitar l\u2019actualitat en la comunicaci\u00f3 corporativa"},"content":{"rendered":"<h2>Qu\u00e8 \u00e9s el\u00a0<em>newsjacking<\/em>\u00a0i per qu\u00e8 pot potenciar la teva estrat\u00e8gia de comunicaci\u00f3?<\/h2>\n<p>El<em>\u00a0newsjacking<\/em>\u00a0consisteix a\u00a0<strong>introduir estrat\u00e8gicament la veu de la teva marca\u00a0<\/strong>en un tema d\u2019actualitat que est\u00e0 generant atenci\u00f3 medi\u00e0tica.<\/p>\n<p>Si es fa b\u00e9, pot:<\/p>\n<ul>\n<li><strong>Augmentar la visibilitat<\/strong>\u00a0de la marca en mitjans i xarxes.<\/li>\n<li><strong>Refor\u00e7ar l\u2019autoritat<\/strong>\u00a0de portaveus o experts dins del seu sector.<\/li>\n<li><strong>Millorar el SEO i el engagement<\/strong>, en connectar amb converses que ja interessen a l\u2019audi\u00e8ncia.<\/li>\n<\/ul>\n<p><em>Per exemple: imagina que una gran companyia pateix un ciberatac, i els mitjans comencen a preparar articles sobre aquest. Una companyia tecnol\u00f2gica amb coneixement en\u00a0<strong><a href=\"https:\/\/lfchannel.com\/sectores\/ciberseguridad\/\" target=\"_blank\" rel=\"noopener\">ciberseguretat<\/a><\/strong>\u00a0podria reaccionar a aquesta not\u00edcia sobre ciberatacs oferint consells de seguretat. Aix\u00ed, es converteix en\u00a0<strong>font experta per als mitjans<\/strong>\u00a0i genera contingut valu\u00f3s i oport\u00fa per als periodistes que estan en aquest mateix instant preparant una not\u00edcia.<\/em><\/p>\n<p>Com a consultora de comunicaci\u00f3, en LF Channel ajudem els nostres clients a\u00a0<strong>identificar oportunitats reals de\u00a0<em>newsjacking<\/em><\/strong>, alineades amb els seus objectius i sense for\u00e7ar missatges que no encaixin amb el seu posicionament.<\/p>\n<h2>Newsjacking responsable: la clau est\u00e1 en la credibilitat<\/h2>\n<p>Les marques que apliquen el newsjacking de manera \u00e8tica aporten valor real a la conversa, alineant-se amb el seu prop\u00f2sit i expertise. Ser cre\u00efbles significa comentar not\u00edcies de manera coherent amb els valors de la marca, oferir informaci\u00f3 \u00fatil i verificada, i mostrar-se aut\u00e8ntics, sense aprofitar la not\u00edcia nom\u00e9s per a autopromoci\u00f3. Aix\u00ed, es construeix confian\u00e7a i s\u2019enforteix la posici\u00f3 com a referent sectorial.<\/p>\n<p>Si la teva empresa vol\u00a0<strong>posicionar-se en la conversa medi\u00e0tica<\/strong>\u00a0de manera estrat\u00e8gica i respectuosa, el nostre equip pot ajudar-te a\u00a0<strong>dissenyar un pla de\u00a0<em>newsjacking<\/em>\u00a0\u00e8tic i efica\u00e7\u00a0<\/strong>adaptat als teus valors i objectius. Descobreix m\u00e9s sobre com treballem<strong>\u00a0l\u2019estrat\u00e8gia de comunicaci\u00f3 i relacions p\u00fabliques en\u00a0<a href=\"https:\/\/lfchannel.com\/ca\/\" target=\"_blank\" rel=\"noopener\">LF Channel<\/a>.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\n<\/div>\n<nav><\/nav>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s el\u00a0newsjacking\u00a0i per qu\u00e8 pot potenciar la teva estrat\u00e8gia de comunicaci\u00f3? El\u00a0newsjacking\u00a0consisteix a\u00a0introduir estrat\u00e8gicament la veu de la teva marca\u00a0en un tema d\u2019actualitat que est\u00e0 generant atenci\u00f3 medi\u00e0tica. Si es fa b\u00e9, pot: Augmentar la visibilitat\u00a0de la marca en mitjans i xarxes. Refor\u00e7ar l\u2019autoritat\u00a0de portaveus o experts dins del [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-85850","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019\u00e8tica del newsjacking: com aprofitar l\u2019actualitat en la comunicaci\u00f3 corporativa - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/letica-del-newsjacking-com-aprofitar-lactualitat-en-la-comunicacio-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e8tica del newsjacking: com aprofitar l\u2019actualitat en la comunicaci\u00f3 corporativa - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 \u00e9s el\u00a0newsjacking\u00a0i per qu\u00e8 pot potenciar la teva estrat\u00e8gia de comunicaci\u00f3? 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