{"id":88471,"date":"2026-04-23T08:48:52","date_gmt":"2026-04-23T06:48:52","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/els-8-millors-llibres-de-marqueting-per-a-regalar-en-2026\/"},"modified":"2026-04-23T08:52:11","modified_gmt":"2026-04-23T06:52:11","slug":"els-8-millors-llibres-de-marqueting-per-a-regalar-en-2026","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/els-8-millors-llibres-de-marqueting-per-a-regalar-en-2026\/","title":{"rendered":"Els 8 millors llibres de m\u00e0rqueting per regalar el 2026"},"content":{"rendered":"<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69e78e4d-c670-83eb-a41e-083f906c1c5d-7\" data-testid=\"conversation-turn-42\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"e47d162d-d588-4ec4-8db0-42dad3656f49\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"61\" data-end=\"298\">Diuen que regalar un llibre \u00e9s regalar un tresor\u2026 perqu\u00e8 llegir ens permet viatjar, imaginar i aprendre alguna cosa nova a cada p\u00e0gina. I en moments clau com Nadal, el Dia del Llibre o Sant Jordi, encertar amb un llibre \u00e9s gaireb\u00e9 segur.<\/p>\n<p data-start=\"300\" data-end=\"505\">Si la persona a qui vols sorprendre es dedica al m\u00f3n del m\u00e0rqueting i la comunicaci\u00f3, triar b\u00e9 pot marcar la difer\u00e8ncia: inspiraci\u00f3, noves idees i una mirada fresca en un sector que no deixa d\u2019evolucionar.<\/p>\n<p data-start=\"507\" data-end=\"734\">A continuaci\u00f3, una selecci\u00f3 dels millors llibres de m\u00e0rqueting recomanats per l\u2019equip de LF Channel. Alguns perqu\u00e8 han estat clau en el seu desenvolupament professional, altres perqu\u00e8 han deixat empremta en la seva traject\u00f2ria.<\/p>\n<p data-start=\"736\" data-end=\"758\">Esperem que t\u2019agradin.<\/p>\n<p data-start=\"760\" data-end=\"835\">Els 8 llibres de m\u00e0rqueting i comunicaci\u00f3 que recomanem llegir (o regalar):<\/p>\n<p data-start=\"837\" data-end=\"1103\">\u2022 El senyal i el soroll \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Nate Silver<\/span><\/span><br data-start=\"900\" data-end=\"903\" \/>Una an\u00e0lisi sobre com separar el que \u00e9s rellevant del soroll informatiu, detectar tend\u00e8ncies i fer prediccions amb criteri. En un entorn saturat de dades, saber interpretar \u00e9s un avantatge competitiu.<\/p>\n<p data-start=\"1105\" data-end=\"1332\">\u2022 El director \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">David Jim\u00e9nez<\/span><\/span><br data-start=\"1158\" data-end=\"1161\" \/>Des de dins de la direcci\u00f3 d\u2019El Mundo, l\u2019autor mostra egos, tensions i jocs de poder dins dels mitjans. Una mirada cr\u00edtica a la relaci\u00f3 entre periodisme i poder a Espanya.<\/p>\n<p data-start=\"1334\" data-end=\"1609\">\u2022 El desafiament Starbucks \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Howard Schultz<\/span><\/span> i <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Joanne Gordon<\/span><\/span><br data-start=\"1440\" data-end=\"1443\" \/>La hist\u00f2ria de com Starbucks va superar la crisi del 2007 tornant als seus valors. Un relat sobre lideratge, decisions dif\u00edcils i com cr\u00e9ixer sense perdre l\u2019ess\u00e8ncia.<\/p>\n<p data-start=\"1611\" data-end=\"1787\">\u2022 Grid Systems \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Josef M\u00fcller-Brockmann<\/span><\/span><br data-start=\"1665\" data-end=\"1668\" \/>Un imprescindible per entendre com estructurar continguts visualment. Disseny, ordre i claredat aplicats al m\u00e0rqueting.<\/p>\n<p data-start=\"1789\" data-end=\"1977\">\u2022 Roba com un artista \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Austin Kleon<\/span><\/span><br data-start=\"1850\" data-end=\"1853\" \/>Una invitaci\u00f3 a perdre la por a la creativitat. Idees pr\u00e0ctiques per trobar la teva veu a partir de la inspiraci\u00f3 en altres.<\/p>\n<p data-start=\"1979\" data-end=\"2235\">\u2022 The Communication Book \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mikael Krogerus<\/span><\/span> i <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Roman Tsch\u00e4ppeler<\/span><\/span><br data-start=\"2083\" data-end=\"2086\" \/>44 conceptes clau de comunicaci\u00f3 explicats de manera clara i visual. Molt \u00fatil per millorar com presentem idees i com ens comuniquem en el dia a dia.<\/p>\n<p data-start=\"2237\" data-end=\"2415\">\u2022 The Brand Gap \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Marty Neumeier<\/span><\/span><br data-start=\"2292\" data-end=\"2295\" \/>Un cl\u00e0ssic per entendre com connectar estrat\u00e8gia i disseny. Explica com es construeixen marques rellevants i memorables.<\/p>\n<p data-start=\"2417\" data-end=\"2603\">\u2022 El llibre vermell de les marques \u2013 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Luis Bassat<\/span><\/span><br data-start=\"2491\" data-end=\"2494\" \/>Un referent del branding. Inspirador, directe i ple d\u2019aprenentatges sobre com construir marques que perduren.<\/p>\n<p data-start=\"2605\" data-end=\"2808\" data-is-last-node=\"\" data-is-only-node=\"\">Aquesta \u00e9s nom\u00e9s una petita mostra de la gran quantitat de llibres de m\u00e0rqueting i comunicaci\u00f3 que existeixen, per\u00f2 tots tenen una cosa en com\u00fa: continuen inspirant \u2014i molt\u2014 als professionals del sector.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Diuen que regalar un llibre \u00e9s regalar un tresor\u2026 perqu\u00e8 llegir ens permet viatjar, imaginar i aprendre alguna cosa nova a cada p\u00e0gina. I en moments clau com Nadal, el Dia del Llibre o Sant Jordi, encertar amb un llibre \u00e9s gaireb\u00e9 segur. Si la persona a qui vols sorprendre [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-88471","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els 8 millors llibres de m\u00e0rqueting per regalar el 2026 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/els-8-millors-llibres-de-marqueting-per-a-regalar-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els 8 millors llibres de m\u00e0rqueting per regalar el 2026 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Diuen que regalar un llibre \u00e9s regalar un tresor\u2026 perqu\u00e8 llegir ens permet viatjar, imaginar i aprendre alguna cosa nova a cada p\u00e0gina. 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