{"id":88983,"date":"2026-05-18T12:51:12","date_gmt":"2026-05-18T10:51:12","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/"},"modified":"2026-05-18T12:52:45","modified_gmt":"2026-05-18T10:52:45","slug":"com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/","title":{"rendered":"Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples)"},"content":{"rendered":"<p>Abans de comen\u00e7ar a crear un manual d\u2019identitat corporativa, \u00e9s fonamental entendre qu\u00e8 implica realment la identitat d\u2019una marca. Sovint es pensa que nom\u00e9s \u00e9s un logotip, uns colors i una tipografia, per\u00f2 en realitat va molt m\u00e9s enll\u00e0. T\u2019expliquem en qu\u00e8 consisteix i quins elements hauria d\u2019incloure un bon manual d\u2019identitat corporativa.<\/p>\n<h3 data-section-id=\"o9gnpw\" data-start=\"342\" data-end=\"407\">Qu\u00e8 \u00e9s un manual d\u2019identitat corporativa i per a qu\u00e8 serveix?<\/h3>\n<p data-start=\"409\" data-end=\"690\">Un manual d\u2019identitat corporativa \u00e9s una guia que estableix les normes per mantenir la coher\u00e8ncia visual i verbal d\u2019una marca, assegurant que sigui sempre reconeixible i consistent. En altres paraules, defineix com es comunica la marca en tots els canals i davant qualsevol p\u00fablic.<\/p>\n<p data-start=\"692\" data-end=\"736\">Tamb\u00e9 es coneix com a guia d\u2019estil de marca.<\/p>\n<p data-start=\"738\" data-end=\"1008\">M\u00e9s enll\u00e0 d\u2019un logotip atractiu o una tipografia cuidada, la identitat de marca determina com es relaciona amb la seva audi\u00e8ncia, evitant incoher\u00e8ncies visuals o de to. Aix\u00ed es construeix un imaginari propi que permet recon\u00e8ixer la marca fins i tot sense veure\u2019n el nom.<\/p>\n<p><strong>Et\u00a0posem\u00a0alguns\u00a0exemples:\u00a0<\/strong><\/p>\n<p>Mira aquests colors corporatius. Els relacionaries amb alguna marca? Segur que et ve al cap alguna\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14046\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" \/><\/p>\n<p><strong>Resultat:<\/strong>\u00a0a m\u00e9s a m\u00e9s dels colors, les empreses s\u2019associen a determinats valors o a una identitat. Per exemple, la coneguda marca t\u00e8xtil Ecoalf ens recorda immediatament la sostenibilitat; mentre que IKEA ens evoca un sentiment familiar i acollidor (a m\u00e9s de posicionar-se com a marca assequible); o Coca-Cola est\u00e0 vinculada a moments de felicitat i d\u2019entreteniment amb persones estimades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14042 lazyloaded\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" data-src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" \/><\/p>\n<p>Aquests s\u00f3n nom\u00e9s alguns exemples de marques que han treballat en profunditat una identitat de marca durant anys per aconseguir un posicionament coherent i reconeixible.<\/p>\n<blockquote><p><b><i><span data-contrast=\"auto\">Ets\u00a0capa\u00e7\u00a0de\u00a0recon\u00e8ixer\u00a0la\u00a0identitat\u00a0de les marques\u00a0m\u00e9s\u00a0conegudes?<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><a href=\"https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<h2>Quins s\u00f3n els passos a seguir per crear un manual d\u2019identitat corporativa?<\/h2>\n<p>Llegeix el nostre post complet:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"QHLZwkOBD3\"><p><a href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/\">Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples)<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples)&#8221; &#8212; LF Channel\" src=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/embed\/#?secret=4r3pwrTHHH#?secret=QHLZwkOBD3\" data-secret=\"QHLZwkOBD3\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abans de comen\u00e7ar a crear un manual d\u2019identitat corporativa, \u00e9s fonamental entendre qu\u00e8 implica realment la identitat d\u2019una marca. Sovint es pensa que nom\u00e9s \u00e9s un logotip, uns colors i una tipografia, per\u00f2 en realitat va molt m\u00e9s enll\u00e0. T\u2019expliquem en qu\u00e8 consisteix i quins elements hauria d\u2019incloure un bon [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-88983","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples) - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples) - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Abans de comen\u00e7ar a crear un manual d\u2019identitat corporativa, \u00e9s fonamental entendre qu\u00e8 implica realment la identitat d\u2019una marca. Sovint es pensa que nom\u00e9s \u00e9s un logotip, uns colors i una tipografia, per\u00f2 en realitat va molt m\u00e9s enll\u00e0. 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