{"id":89157,"date":"2026-05-27T09:49:31","date_gmt":"2026-05-27T07:49:31","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/how-does-generation-z-stay-informed\/"},"modified":"2026-05-27T09:56:53","modified_gmt":"2026-05-27T07:56:53","slug":"how-does-generation-z-stay-informed","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/how-does-generation-z-stay-informed\/","title":{"rendered":"Com s\u2019informa la generaci\u00f3 Z?"},"content":{"rendered":"<p class=\"isSelectedEnd\">Avui dia \u00e9s \u00e0mpliament reconegut que la comunicaci\u00f3 est\u00e0 profundament marcada per l\u2019\u00fas generalitzat de les xarxes socials, que s\u2019han consolidat com la principal font d\u2019informaci\u00f3 de la generaci\u00f3 Z (els nascuts entre 1997 i 2010), substituint els mitjans tradicionals en aquest paper.<\/p>\n<p>Ja sigui de manera inconscient, a trav\u00e9s del que es coneix com a \u201cconsum incidental\u201d, o b\u00e9 cercant informaci\u00f3 activament mitjan\u00e7ant hashtags o p\u00e0gines informatives a plataformes com TikTok o Instagram, els mitjans tradicionals, com ara els diaris o la televisi\u00f3, ja no formen part de la dieta informativa de la generaci\u00f3 Z. La comunicaci\u00f3 a trav\u00e9s de les xarxes socials defineix una nova manera d\u2019informar-se caracteritzada per ser m\u00e9s r\u00e0pida, fragmentada i constant.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/como-se-informa-la-gen-z.jpg\" \/><\/p>\n<h2>Per\u00f2, com s\u2019informen els joves?<\/h2>\n<p>D\u2019una banda, hi ha el factor del \u201cconsum incidental\u201d, un terme que fa refer\u00e8ncia al fet que els joves no \u201cbusquen\u201d les not\u00edcies, sin\u00f3 que se les \u201ctroben\u201d mentre consumeixen contingut a les xarxes socials. En aquest cas, la informaci\u00f3 arriba de manera fragmentada i descontextualitzada, a trav\u00e9s de missatges curts i sense el filtre editorial tradicional del periodisme. D\u2019altra banda, quan es tracta d\u2019aprofundir en els continguts informatius, hi ha diverses maneres d\u2019accedir a informaci\u00f3 m\u00e9s detallada, des de l\u2019elecci\u00f3 de la plataforma social fins al m\u00e8tode utilitzat, com ara l\u2019\u00fas de hashtags. Les xarxes socials presenten la informaci\u00f3 en una gran varietat de formats: podcasts, v\u00eddeos de YouTube, publicacions de creadors de contingut, p\u00e0gines dedicades a temes espec\u00edfics\u2026 La generaci\u00f3 Z escull el format que millor s\u2019adapta a les seves prefer\u00e8ncies o al moment en qu\u00e8 consumeix el contingut.<\/p>\n<h2>Informaci\u00f3 m\u00e9s r\u00e0pida i formats diferents<\/h2>\n<p class=\"isSelectedEnd\">En qualsevol cas, l\u2019entorn digital hi juga un paper fonamental. Per\u00f2 no nom\u00e9s han canviat les fonts d\u2019informaci\u00f3 dels joves, sin\u00f3 tamb\u00e9 en qui confien. Ja no es tracta \u00fanicament de confiar en el nom reconegut d\u2019un diari o d\u2019un programa de televisi\u00f3 que ha estat un referent informatiu durant d\u00e8cades. M\u00e9s aviat, la claredat i la sensibilitat que expressen alguns creadors de contingut digital fan que els joves sentin que la seva manera de veure el m\u00f3n tamb\u00e9 \u00e9s v\u00e0lida i mereix ser tinguda en compte.<\/p>\n<p class=\"isSelectedEnd\">La ra\u00f3 d\u2019aquest retorn al culte a la individualitat \u00e9s clara: ens identifiquem personalment amb aquests creadors, als quals percebem com a iguals, establint una connexi\u00f3 emocional i una sensaci\u00f3 de proximitat que els mitjans convencionals no poden replicar. Aquesta prefer\u00e8ncia reflecteix diverses limitacions del model tradicional dels mitjans. Els joves rebutgen la manera com solen ser representats, sovint a trav\u00e9s d\u2019estereotips o narratives de conflicte que no encaixen amb la seva realitat. A aix\u00f2 s\u2019hi afegeix la percepci\u00f3 que els continguts estan excessivament polititzats, fet que debilita la confian\u00e7a en l\u2019objectivitat dels mitjans.<\/p>\n<p class=\"isSelectedEnd\">Al mateix temps, les xarxes socials s\u2019han convertit en l\u2019h\u00e0bitat natural de la generaci\u00f3 Z. All\u00e0, els influencers dominen un llenguatge visual, breu i directe que connecta instant\u00e0niament amb la seva audi\u00e8ncia. L\u2019auge del contingut amateur, des dels streamers fins als \u201c\u00eddols de Twitch\u201d, contrasta amb el format r\u00edgid i lineal de la televisi\u00f3 tradicional, que aquesta generaci\u00f3 considera antiquat i poc flexible. En canvi, els creadors digitals ofereixen transpar\u00e8ncia, proximitat i afinitat tem\u00e0tica, adaptant-se al ritme i als interessos de l\u2019audi\u00e8ncia.<\/p>\n<p>Per tant, no \u00e9s casualitat que els mitjans tradicionals hagin fet el salt a l\u2019esfera digital, incorporant formats i continguts propis de les xarxes socials: stories, reels i publicacions que resumeixen un fet hist\u00f2ric mentre capten l\u2019atenci\u00f3 d\u2019aquest tipus d\u2019audi\u00e8ncia. Aquest canvi est\u00e0 redefinint la comunicaci\u00f3 i el m\u00e0rqueting; en aquest sentit, les marques ja no competeixen nom\u00e9s per l\u2019atenci\u00f3, sin\u00f3 per la credibilitat en un entorn on <a href=\"https:\/\/lfchannel.com\/en\/how-to-connect-with-consumers-through-a-brand-ambassador\/\">els creadors de contingut generen m\u00e9s confian\u00e7a que molts mitjans tradicionals<\/a>.<\/p>\n<p>Continua llegint l\u2019article al nostre blog: <a href=\"https:\/\/lfchannel.com\/en\/how-does-generation-z-stay-informed\/\">https:\/\/lfchannel.com\/en\/how-does-generation-z-stay-informed\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui dia \u00e9s \u00e0mpliament reconegut que la comunicaci\u00f3 est\u00e0 profundament marcada per l\u2019\u00fas generalitzat de les xarxes socials, que s\u2019han consolidat com la principal font d\u2019informaci\u00f3 de la generaci\u00f3 Z (els nascuts entre 1997 i 2010), substituint els mitjans tradicionals en aquest paper. Ja sigui de manera inconscient, a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-89157","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com s\u2019informa la generaci\u00f3 Z? - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/how-does-generation-z-stay-informed\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com s\u2019informa la generaci\u00f3 Z? - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Avui dia \u00e9s \u00e0mpliament reconegut que la comunicaci\u00f3 est\u00e0 profundament marcada per l\u2019\u00fas generalitzat de les xarxes socials, que s\u2019han consolidat com la principal font d\u2019informaci\u00f3 de la generaci\u00f3 Z (els nascuts entre 1997 i 2010), substituint els mitjans tradicionals en aquest paper. 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