{"id":91054,"date":"2026-09-01T16:09:34","date_gmt":"2026-09-01T14:09:34","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/"},"modified":"2026-09-01T16:17:13","modified_gmt":"2026-09-01T14:17:13","slug":"blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/","title":{"rendered":"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats"},"content":{"rendered":"

La transici\u00f3 cap a ciutats amb zero emissions netes ha deixat de ser un debat merament pol\u00edtic o una q\u00fcesti\u00f3 de conscienciaci\u00f3 individual. En el context urb\u00e0 actual, la veritable descarbonitzaci\u00f3 exigeix passar d\u2019iniciatives a\u00efllades a sistemes coordinats i interconnectats<\/strong>. I \u00e9s precisament aqu\u00ed on la tecnologia es consolida com la pe\u00e7a fonamental de l\u2019engranatge.<\/p>\n

La desconnexi\u00f3 tradicional entre les decisions de les administracions p\u00fabliques, les estrat\u00e8gies de sostenibilitat corporativa de les empreses i el comportament quotidi\u00e0 de la ciutadania ha limitat l\u2019impacte real de moltes iniciatives ecol\u00f2giques. Per trencar amb aquesta fragmentaci\u00f3, l\u2019ecosistema tecnol\u00f2gic est\u00e0 desenvolupant nous models capa\u00e7os de canalitzar els esfor\u00e7os de manera transparent, mesurable i col\u00b7lectiva<\/strong>.<\/p>\n

Tra\u00e7abilitat i dades: la tecnologia com a pont<\/h2>\n

El valor de les dades en temps real i de l\u2019arquitectura digital permet abordar avui l\u2019acci\u00f3 clim\u00e0tica urbana des d\u2019una perspectiva totalment diferent:<\/p>\n

    \n
  • Tra\u00e7abilitat sense opacitat:<\/strong> les tecnologies de registre distribu\u00eft, com ara el blockchain<\/em>, permeten auditar les accions clim\u00e0tiques i garantir que els esfor\u00e7os de mitigaci\u00f3 de les emissions no quedin atrapats en din\u00e0miques d\u2019especulaci\u00f3 o greenwashing<\/em>.<\/li>\n
  • Intel\u00b7lig\u00e8ncia Artificial i dades d\u2019impacte:<\/strong> l\u2019anal\u00edtica avan\u00e7ada transforma grans volums de dades urbanes i energ\u00e8tiques complexes en recomanacions personalitzades, tant per als consumidors com per al teixit empresarial i les administracions locals.<\/li>\n
  • Economia d\u2019incentius i valor compartit:<\/strong> el veritable motor del canvi rau en la creaci\u00f3 de mecanismes de reputaci\u00f3 digital i de retorn econ\u00f2mic que incentivin les decisions sostenibles de la ciutadania i facin que aquestes repercuteixin positivament en el comer\u00e7 local i en la gesti\u00f3 del municipi.<\/li>\n<\/ul>\n

    Una trobada per debatre sobre el futur de la tecnologia verda a Barcelona<\/h2>\n

    Per reflexionar sobre com escalar aquests models digitals i analitzar casos d\u2019estudi reals, el proper dimarts 22 de setembre a les 18.00 h<\/strong> se celebrar\u00e0 la trobada virtual \u00abCom accelerar la descarbonitzaci\u00f3 de les ciutats? Col\u00b7laboraci\u00f3 entre ciutadans, empreses i administracions\u00bb<\/em>.<\/p>\n

    L\u2019esdeveniment comptar\u00e0 amb la participaci\u00f3 d\u2019actors clau de l\u2019\u00e0mbit institucional, acad\u00e8mic i empresarial, entre els quals destaquen la Dra. Montserrat Casanovas<\/strong>, catedr\u00e0tica de la UB i presidenta d\u2019ACCID; representants de la plataforma tecnol\u00f2gica Biyiud<\/strong>, Manuel Villa-Arrieta i Jaume Catarineu; investigadores del centre ESCI-UPF<\/strong>; representants municipals de l\u2019Ajuntament de Viladecans, i portaveus de l\u2019\u00e0mbit del comer\u00e7 i de la moda sostenible.<\/p>\n

    La sessi\u00f3, coordinada en el marc del Col\u00b7legi d\u2019Economistes de Catalunya<\/strong> i de l\u2019entorn d\u2019innovaci\u00f3 de la ciutat, vol posar de manifest que la descarbonitzaci\u00f3 a gran escala nom\u00e9s ser\u00e0 possible si aconseguim integrar tecnologia, governan\u00e7a i participaci\u00f3 activa<\/strong> en un mateix ecosistema.<\/p>\n

    La jornada es far\u00e0 en format en l\u00ednia i ser\u00e0 gratu\u00efta, amb inscripci\u00f3 pr\u00e8via. Pots consultar els detalls del programa a l\u2019agenda de l\u2019esdeveniment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    La transici\u00f3 cap a ciutats amb zero emissions netes ha deixat de ser un debat merament pol\u00edtic o una q\u00fcesti\u00f3 de conscienciaci\u00f3 individual. En el context urb\u00e0 actual, la veritable descarbonitzaci\u00f3 exigeix passar d\u2019iniciatives a\u00efllades a sistemes coordinats i interconnectats. I \u00e9s precisament aqu\u00ed on la tecnologia es consolida com […]<\/p>\n","protected":false},"template":"","class_list":["post-91054","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"\nBlockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La transici\u00f3 cap a ciutats amb zero emissions netes ha deixat de ser un debat merament pol\u00edtic o una q\u00fcesti\u00f3 de conscienciaci\u00f3 individual. En el context urb\u00e0 actual, la veritable descarbonitzaci\u00f3 exigeix passar d\u2019iniciatives a\u00efllades a sistemes coordinats i interconnectats. I \u00e9s precisament aqu\u00ed on la tecnologia es consolida com […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T14:17:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\\\/\",\"name\":\"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"datePublished\":\"2026-09-01T14:09:34+00:00\",\"dateModified\":\"2026-09-01T14:17:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Postings\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/posting\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/","og_locale":"ca_ES","og_type":"article","og_title":"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona","og_description":"La transici\u00f3 cap a ciutats amb zero emissions netes ha deixat de ser un debat merament pol\u00edtic o una q\u00fcesti\u00f3 de conscienciaci\u00f3 individual. En el context urb\u00e0 actual, la veritable descarbonitzaci\u00f3 exigeix passar d\u2019iniciatives a\u00efllades a sistemes coordinats i interconnectats. I \u00e9s precisament aqu\u00ed on la tecnologia es consolida com […]","og_url":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","article_modified_time":"2026-09-01T14:17:13+00:00","twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/","url":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/","name":"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"datePublished":"2026-09-01T14:09:34+00:00","dateModified":"2026-09-01T14:17:13+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/posting\/blockchain-ia-y-datos-compartidos-las-claves-tecnologicas-para-descarbonizar-nuestras-ciudades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Postings","item":"https:\/\/www.techbarcelona.com\/ca\/posting\/"},{"@type":"ListItem","position":3,"name":"Blockchain, IA i dades compartides: les claus tecnol\u00f2giques per descarbonitzar les nostres ciutats"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posting\/91054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posting"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/posting"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=91054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}