{"id":20637,"date":"2018-02-21T00:00:00","date_gmt":"2018-02-20T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/christian-rodriguez-la-competicio-per-atreure-talent-a-la-teva-startup-passa-per-la-gestio-emocional\/"},"modified":"2018-02-21T00:00:00","modified_gmt":"2018-02-20T23:00:00","slug":"christian-rodriguez-la-competicio-per-atreure-talent-a-la-teva-startup-passa-per-la-gestio-emocional","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/christian-rodriguez-la-competicio-per-atreure-talent-a-la-teva-startup-passa-per-la-gestio-emocional\/","title":{"rendered":"Christian Rodr\u00edguez: La competici\u00f3 per atreure talent a la teva startup passa per la gesti\u00f3 emocional"},"content":{"rendered":"

Christian Rodr\u00edguez \u00e9s CEO i cofundador de ByHours<\/strong>, la primera plataforma en l\u00ednia que ofereix micro estades en hotels a escala internacional. La companya va n\u00e9ixer fa cinc anys i ha esdevingut una soluci\u00f3 alternativa i complement\u00e0ria a l\u2019oferta hotelera actual. ByHours ofereix als seus clients una manera diferent d\u2019allotjar-se en els hotels, comercialitzant packs de 3, 6 i 12 hores. \u00c9s la primera vegada que el pagament per \u00fas entra en el sector travel. Per als hotels suposa un servei totalment complementari, amb el qual poden oferir un producte m\u00e9s flexible als seus clients alhora que augmenten els seus comptes d\u2019explotaci\u00f3.<\/p>\n

Rodr\u00edguez, que va emprendre el seu primer projecte amb tan sols 18 anys, s\u2019ha marcat ara com a repte professional estar preparat per poder assumir tots els canvis que estem vivint de manera tan radical. I sobretot saber detectar les grans oportunitats en un m\u00f3n que avan\u00e7a tan de pressa. El cofundador de ByHours i membre de la junta directiva de Barcelona Tech City ens explica la seva manera d\u2019entendre l\u2019ecosistema emprenedor i comparteix alguns consells.<\/p>\n

Focalitzar-se en les prioritats de cada moment<\/strong><\/p>\n

\u201cEmprendre no \u00e9s f\u00e0cil, i aix\u00f2 ho hem viscut en primera persona tots aquells que hem passat per aquesta aventura. \u00c9s molt possible que no puguis tenir tots els recursos que t\u2019agradaria per obtenir l\u2019excel\u00b7l\u00e8ncia en els teus resultats, i per tant focalitzar i saber prioritzar \u00e9s una de les claus\u201d, assegura Christian Rodr\u00edguez. I aconsella \u201cser molt ordenat, meticul\u00f3s i sobretot centrar-se en els punts importants de cada moment del projecte\u201d.<\/p>\n

Validar la idea en l\u2019etapa inicial<\/strong><\/p>\n

\u201cS\u2019ha de comprovar que existeix un motiu pel qual els usuaris consumiran el teu producte i el teu servei; que la proposta de valor ho \u00e9s per a tots els agents que hi estan participant; que la mida de mercat de la proposta \u00e9s prou gran per poder ser un negoci i que pots tenir una possible sortida d\u2019\u00e8xit\u201d. Pel CEO de ByHours: \u201cla primera inversi\u00f3 que has de fer \u00e9s en aquesta validaci\u00f3\u201d.<\/p>\n

Cofundadors alineats<\/strong><\/p>\n

Despr\u00e9s de la validaci\u00f3 de la idea, toca centrar-se en aquells que seran cofundadors de la companyia. \u201cHas d\u2019envoltar-te molt b\u00e9 de socis que pensin igual que tu, que sentin igual que tu, que s\u2019impliquin igual que tu, i aix\u00f2 t\u2019ajudar\u00e0 a agafar forces i a adquirir tots els elements necessaris en l\u2019\u00e0mbit personal per poder afrontar les seg\u00fcents etapes del projecte: elecci\u00f3 d\u2019inversors, aplicar un creixement escalable i sostenible, els canvis de la marca, etc.\u201d, remarca Rodr\u00edguez. Un equip de cofundadors ha d\u2019entendre el projecte i con\u00e8ixer en quin moment es troba.<\/p>\n

Oferir valor per captar talent<\/strong><\/p>\n

\u201cEl talent est\u00e0 molt buscat i, per tant, significa que hi ha compet\u00e8ncia. Cal oferir alguna cosa millor que la resta perqu\u00e8 aquest talent et tri\u00ef. Hi ha un moment en qu\u00e8, com a empresa, tens poc per oferir, per la qual cosa acabes per portar la teva proposta pel talent, la teva \u2018moneda de canvi\u2019, al terreny emocional\u201d, explica Rodr\u00edguez. \u201c\u00c9s dif\u00edcil perqu\u00e8, com que no es pot entrar en una competici\u00f3 de sous, s\u2019ha d\u2019intentar entendre qu\u00e8 \u00e9s el que necessita aquesta persona per poder avan\u00e7ar\u201d.<\/p>\n

\"\"<\/p>\n

Elegir els inversors<\/strong><\/p>\n

Juntament amb l\u2019equip, els inversors s\u00f3n un altre dels punts clau. \u201cComen\u00e7ar un negoci no acostuma a ser barat ni f\u00e0cil, motiu pel qual tendim a donar molta import\u00e0ncia a la part econ\u00f2mica, a la inversi\u00f3, sense valorar gaire b\u00e9 d\u2019on prov\u00e9\u201d, ressalta el CEO i cofundador de ByHours. \u201cPensem m\u00e9s en els diners que en el perfil de la persona que ens els deixa, i aix\u00f2 \u00e9s una carrera de fons, la velocitat en l\u2019execuci\u00f3 de les decisions pot portar-te molt males conseq\u00fc\u00e8ncies\u201d.<\/p>\n

L\u2019\u00e8xit i les expectatives<\/strong><\/p>\n

\u201cEn molts casos, saber complir les expectatives del teu soci i de la gent que t\u2019envolta i les teves pr\u00f2pies \u00e9s all\u00f2 que finalment definir\u00e0 si has tingut \u00e8xit o no\u201d. I afegeix aquesta reflexi\u00f3: \u201cl\u2019\u00e8xit no \u00e9s una q\u00fcesti\u00f3 de diners o de vendes, sin\u00f3 una q\u00fcesti\u00f3 personal d\u2019haver assolit all\u00f2 que realment estaves buscant\u201d.<\/p>\n

Gesti\u00f3 de la c\u00e0rrega emocional<\/strong><\/p>\n

L\u2019evoluci\u00f3 del negoci implica canvis, renovar els recursos a mesura que augmenten les possibilitats del negoci. \u201cHi ha un moment en qu\u00e8 creixes i necessites prendre decisions pel b\u00e9 del negoci, pel b\u00e9 de tots, i aquestes decisions acostumen a ser uns xocs emocionals molt importants\u201d, assegura Rodr\u00edguez. Al final, l\u2019experi\u00e8ncia i com s\u2019han viscut els diferents encerts i errors en cada projecte acaben aportant la maduresa necess\u00e0ria per afrontar els futurs desafiaments. \u201cEl que m\u00e9s m\u2019ha ajudat en la gesti\u00f3 emocional en els \u00faltims projectes de la meva vida han estat les decepcions que m\u2019he emportat en els meus primers projectes\u201d, recorda el CEO de ByHours.<\/p>\n

Adaptar-se als canvis i no quedar-se enrere<\/strong><\/p>\n

Estar preparat per assumir els canvis que s\u2019ave\u00efnen i detectar les noves oportunitats \u00e9s un dels reptes personals d\u2019aquest emprenedor. \u201cEstem en un moment de revoluci\u00f3 digital que ens impulsa a estar pendents de poder detectar totes aquestes oportunitats i no quedar-nos enrere\u201d, explica Christian Rodr\u00edguez. Una tasca que, com recordava, \u201cno \u00e9s f\u00e0cil quan est\u00e0s focalitzat en els teus propis negocis. A vegades, tant la tecnologia com els negocis avancen molt de pressa i fan que et quedis una mica enrere\u201d.<\/p>\n

\"\"<\/p>\n

Emprendre en un mercat madur<\/strong><\/p>\n

La legislaci\u00f3 i els professionals que treballen en sectors molt sofisticats o madurs fan que sigui molt dificult\u00f3s entrar-hi. Fins i tot la quantitat de diners que generen els fan molt atractius per als emprenedors. Per\u00f2 aix\u00f2 no t\u00e9 per qu\u00e8 ser nom\u00e9s un desavantatge: \u201cen ser un mercat madur, si aconsegueixes tenir una proposta de valor suficientment bona, basada en oferta i demanda -i aquest \u00e9s un dels punts clau, que estiguis oferint alguna cosa que tant als agents que participen en aquest mercat com als prove\u00efdors i clients els aporti aquest valor afegit-, el negoci pot anar molt de pressa\u201d, assegura Christian Rodr\u00edguez.<\/p>\n

Internacionalitzaci\u00f3 o comen\u00e7ar de zero<\/strong><\/p>\n

\u201cNormalment, el primer mercat de la gran majoria d\u2019empreses s\u2019obre en el pa\u00eds nadiu, on est\u00e0s vivint. El coneixement sobre el pa\u00eds, els recursos que tens, els contactes que has utilitzat s\u00f3n un bagatge que has anat creant, que t\u00e9 un proc\u00e9s i un temps i t\u00e9 un enorme valor\u201d, argumenta Rodr\u00edguez. Per aix\u00f2 \u00e9s important diferenciar aquests coneixements que poden servir-te en el nou mercat. Perqu\u00e8 tamb\u00e9 has de tenir \u201cla humilitat suficient per saber que, quan comences en un mercat nou, segurament haur\u00e0s de passar per tots els punts pels quals has passat al principi. Tot all\u00f2 que pensaves que era una casualitat, per\u00f2 que \u00e9s part de l\u2019\u00e8xit del mercat en el qual et trobes\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Christian Rodr\u00edguez \u00e9s CEO i cofundador de ByHours, la primera plataforma en l\u00ednia que ofereix micro estades en hotels a escala internacional. La companya va n\u00e9ixer fa cinc anys i ha esdevingut una soluci\u00f3 alternativa i complement\u00e0ria a l\u2019oferta hotelera actual. ByHours ofereix als seus clients una manera diferent d\u2019allotjar-se […]<\/p>\n","protected":false},"author":1,"featured_media":19494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nChristian Rodr\u00edguez: La competici\u00f3 per atreure talent a la teva startup passa per la gesti\u00f3 emocional - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/christian-rodriguez-la-competicio-per-atreure-talent-a-la-teva-startup-passa-per-la-gestio-emocional\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian Rodr\u00edguez: La competici\u00f3 per atreure talent a la teva startup passa per la gesti\u00f3 emocional - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Christian Rodr\u00edguez \u00e9s CEO i cofundador de ByHours, la primera plataforma en l\u00ednia que ofereix micro estades en hotels a escala internacional. 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