{"id":20650,"date":"2018-01-04T00:00:00","date_gmt":"2018-01-03T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/pepe-agell-sense-ingressos-no-vagis-a-silicon-valley\/"},"modified":"2018-01-04T00:00:00","modified_gmt":"2018-01-03T23:00:00","slug":"pepe-agell-sense-ingressos-no-vagis-a-silicon-valley","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/pepe-agell-sense-ingressos-no-vagis-a-silicon-valley\/","title":{"rendered":"Pepe Agell: Sense ingressos no vagis a Silicon Valley"},"content":{"rendered":"

El VP de Business de Chartboost va visitar Barcelona Tech City i va deixar consells i recomanacions per a aquells que vulguin emprendre a escala internacional<\/h4>\n
\"Cofundador
Pepe Agell<\/figcaption><\/figure>\n

09\/11\/2017 \u2013\u00a0Per To\u00f1i Herrero<\/p>\n

Un cop acabada la carrera, Pepe Agell<\/b> i la seva n\u00f2via Maria Alegre van marxar a Silicon Valley<\/b> per aprendre d\u2019altres emprenedors, dels millors. Despr\u00e9s de treballar en una altra empresa, Alegre va crear Chartboost<\/strong> juntament amb el seu soci americ\u00e0, Sean Fannan; a ells es va unir Agell tres mesos despr\u00e9s, com a VP de Business. De forma mete\u00f2rica van aconseguir posar-se a la butxaca fons d\u2019inversi\u00f3 com Xg Ventures i Sequoia, que varen apostar per la startup ja des del seu inici.<\/p>\n

Des de Silicon Valley<\/h2>\n

D\u2019aix\u00f2 ja fa cinc anys. Ara Maria Alegre \u00e9s la seva dona, mare dels seus dos fills i CEO de Chartboost. I aquella startup s\u2019ha convertit en una empresa de 150 empleats que compta amb seus a San Francisco, Amsterdam i T\u00f2quio.<\/p>\n

La seva missi\u00f3 \u00e9s ajudar els desenvolupadors de videojocs a monetitzar els jocs m\u00f2bils que estan creant. Chartboost \u00e9s una plataforma que els connecta i els ajuda en dues de les coses que preocupen de veritat als emprenedors: primer guanyar usuaris, i despr\u00e9s, diners. \u201cUna vegada tens tr\u00e0nsit, el segon repte \u00e9s ajudar-los a monetitzar\u201d. Clar i directe<\/p>\n

Deu consells vitals<\/h2>\n

Chartboost treballa amb les principals marques de videojocs m\u00f2bils, com Rovio, Zynga o King, per\u00f2 tamb\u00e9 amb estudis petits. T\u00e9 un tr\u00e0nsit d\u2019uns mil milions d\u2019usuaris m\u00f2bils al mes. El 2015 ja comptaven amb 150.000 jocs a la seva plataforma, i l\u2019any passat van fer la seva primera adquisici\u00f3: Roostr, una empresa americana que promociona jocs a trav\u00e9s d\u2019influencers.<\/p>\n

Amb la confian\u00e7a que d\u00f3na l\u2019\u00e8xit, Agell va resumir la seva experi\u00e8ncia d\u2019aquests anys a Silicon Valley en una visita al Barcelona Tech City, i va extrapolar les seves viv\u00e8ncies i aprenentatges en 10 consells i recomanacions. Una ajuda per a m\u00e9s d\u2019un que vulgui emprendre.<\/p>\n

\"Pepe<\/h3>\n

No anar-hi nom\u00e9s a buscar diners<\/h3>\n

De fet, \u00e9s millor anar-hi amb ingressos i el concepte provat. No serveix tenir nom\u00e9s un bon producte. Tampoc no interessa anar als Estats Units nom\u00e9s per buscar inversi\u00f3, sin\u00f3 tamb\u00e9 perqu\u00e8 hi ha una oportunitat de mercat.<\/p>\n

Mudar-se i integrar-se<\/h3>\n

Els inversors volen que l\u2019equip fundacional estigui all\u00e0. S\u2019ha de canviar de mentalitat i integrar-se, no refugiar-se en guetos. I, per descomptat, parlar molt b\u00e9 l\u2019angl\u00e8s, no nom\u00e9s per explicar el cap de setmana, sin\u00f3 per poder negociar.<\/p>\n

Internacionalitzar-se i globalitzar-se<\/h3>\n

El discurs i l\u2019impacte han de ser globals. Les empreses que tenen \u00e8xit s\u00f3n les que intenten solucionar problemes globals. S\u2018ha de treballar l\u2019experi\u00e8ncia internacional: parlar angl\u00e8s i veure el m\u00f3n d\u2019una altra manera \u00e9s b\u00e0sic.<\/p>\n

\n
\"Las<\/p>\n
\n
<\/div>\n<\/div>
<\/figcaption><\/figure>\n<\/div>\n

On s\u00f3n els clients?<\/h3>\n

Observar quins s\u00f3n els teus primers clients. Potser no es troben a la teva ciutat, sin\u00f3 escampats per tot el m\u00f3n. I s\u2019han de trobar canals per comunicar-s\u2019hi. El repte \u00e9s definir i arribar al mercat.<\/p>\n

I malgrat tot, local<\/h3>\n

Ser on s\u00f3n els clients amb una pres\u00e8ncia directa per\u00f2 de forma escalable. No en va, la seu europea \u00e9s a Amsterdam, on hi ha 18 persones de 15 nacionalitats diferents. Amb elles s\u2019atenen els serveis de tota Europa.<\/p>\n

Contractaci\u00f3 lenta i acomiadament r\u00e0pid<\/h3>\n

No hi ha res pitjor que adonar-te que has contractat gent a qui no necessites. Quan alg\u00fa no encaixa, s\u2019ha de ser r\u00e0pid en la decisi\u00f3 d\u2019acomiadar.<\/p>\n

Un equip, una cultura<\/h3>\n

S\u2019han de definir els valors perqu\u00e8, encara que sigui v\u00e0lid, no tothom hi encaixa. Una m\u00e0xima: all\u00f2 que no est\u00e0 escrit no existeix, la qual cosa ajuda a crear vincles que uneixen les oficines.<\/p>\n

Clients satisfets per atreure\u2019n de nous<\/h3>\n

El millor comercial no igualar\u00e0 mai l\u2019efic\u00e0cia d\u2019un client satisfet que parla b\u00e9 dels teus productes. Per aix\u00f2 s\u2019ha de prestar atenci\u00f3 als clients dels nostres productes i convertir-los en ambaixadors, en part de la teva for\u00e7a de vendes.<\/p>\n

Construir una marca, m\u00e9s enll\u00e0 del m\u00e0rqueting<\/h3>\n

Crear una marca a la teva empresa i una marca a la teva ciutat. Networking i esdeveniments per relacionar-se amb gent rellevant. Crear una cultura amb els empleats i els valors.<\/p>\n

Idees boges: portar un foodtruck<\/em> als esdeveniments i proposar als desenvolupadors instal\u00b7lar-los l\u2019SDK en el temps que triguen a menjar-se una hamburguesa.<\/p>\n

No esperis, fes el salt i passa-t\u2019ho b\u00e9<\/h3>\n

No hi ha cap moment bo per crear una empresa, obrir una nova seu o crear un nou equip. Encara que no sigui el moment ideal, salta, perqu\u00e8 val la pena. Ser emprenedor s\u2019ha idealitzat i es considera molt \u201ccool\u201d, per\u00f2 \u00e9s molt dif\u00edcil. El m\u00ednim que pots fer \u00e9s passar-t\u2019ho b\u00e9 i envoltar-te de gent amb la qual gaudir.<\/p>\n

Bonus track<\/span><\/strong><\/h1>\n

Per qu\u00e8 no a Barcelona?<\/p><\/blockquote>\n

\u00c9s l\u2019assignatura pendent de Pepe Agell: li hauria encantat crear a Barcelona la seu europea de Chartboost, per\u00f2 es van decantar per Amsterdam. \u201cPer a nosaltres, la seu d\u2019Europa \u00e9s un campament base des del qual ens podem despla\u00e7ar a esdeveniments i visitar clients amb facilitat\u201d.<\/p>\n

Les connexions de la ciutat s\u00f3n fonamentals, aix\u00ed com el coneixement de l\u2019angl\u00e8s i d\u2019altres lleng\u00fces europees. \u201cA m\u00e9s, Holanda ens va perseguir for\u00e7a perqu\u00e8 ens instal\u00b7l\u00e9ssim all\u00e0 i ens han tractat molt b\u00e9\u201d, destaca.<\/p>\n

No obstant aix\u00f2, incideix: \u201cLa meva gran il\u00b7lusi\u00f3 \u00e9s convertir Barcelona en un hub europeu indiscutible per a les empreses de fora d\u2019Europa. Aix\u00f2 ho hem de moure els emprenedors, les escoles, els inversors. Des de Chartboost estarem encantats de fer d\u2019ambaixadors i potenciar Barcelona\u201d.<\/p>\n

\"Agell<\/p>\n
\n
<\/div>\n<\/div>
<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

El VP de Business de Chartboost va visitar Barcelona Tech City i va deixar consells i recomanacions per a aquells que vulguin emprendre a escala internacional 09\/11\/2017 \u2013\u00a0Per To\u00f1i Herrero Un cop acabada la carrera, Pepe Agell i la seva n\u00f2via Maria Alegre van marxar a Silicon Valley per aprendre […]<\/p>\n","protected":false},"author":1,"featured_media":20660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPepe Agell: Sense ingressos no vagis a Silicon Valley - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/pepe-agell-sense-ingressos-no-vagis-a-silicon-valley\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepe Agell: Sense ingressos no vagis a Silicon Valley - 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