{"id":20663,"date":"2017-12-20T00:00:00","date_gmt":"2017-12-19T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/mar-hershenson-ens-agrada-mes-invertir-en-algu-que-ja-hagi-fracassat\/"},"modified":"2017-12-20T00:00:00","modified_gmt":"2017-12-19T23:00:00","slug":"mar-hershenson-ens-agrada-mes-invertir-en-algu-que-ja-hagi-fracassat","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/mar-hershenson-ens-agrada-mes-invertir-en-algu-que-ja-hagi-fracassat\/","title":{"rendered":"Mar Hershenson: Ens agrada m\u00e9s invertir en alg\u00fa que ja hagi fracassat"},"content":{"rendered":"

Establerta a Silicon Valley, Mar Hershenson<\/strong> va estar en el Pier01 per compartir la seva experi\u00e8ncia d\u2019emprendre i invertir en el bressol de les startups. Apostar per les persones i no per les idees, aquesta \u00e9s la m\u00e0xima amb la qual dirigeix el fons Pear Ventures.<\/p>\n

Poc despr\u00e9s de llicenciar-se, Mar Hershenson se\u2019n va anar a viure als Estats Units. Es va enamorar de la Universitat de Stanford i de l\u2019optimisme que emana. \u201cAll\u00e0 tot \u00e9s possible\u201d, sentencia. L\u2019energia la va contagiar i poc despr\u00e9s del seu aterratge en terres americanes ja havia fundat tres empreses: Barcelona Design, Sabio Labs i Revel Touch. Del no-res fins a la seva venda.<\/p>\n

El seu primer fons va captar 50 milions i el segon 75 milions<\/p>\n

L\u2019emprenedoria l\u2019ha acompanyat des de llavors. El 2013 va embarcar-se a Pear Ventures i va aconseguir un primer fons de 50 milions de d\u00f2lars que va invertir en 40 empreses. Ara ja va pel segon fons, de 75 milions de d\u00f2lars. No est\u00e0 sola en aquesta aventura.<\/p>\n

L\u2019acompanya Pejman Nozad, el seu soci, nadiu de l\u2019Iran i aventurer. Es va presentar als Estats Units gaireb\u00e9 sense diners, sense estudis universitaris i sense ni tan sols parlar angl\u00e8s. Va encadenar feines poc qualificades fins que va recalar en una tenda de catifes perses situada al carrer m\u00e9s important de Palo Alto. Va adonar-se que aquells que compraven catifes eren executius i va dir-li a l\u2019amo que havien d\u2019invertir en aquelles empreses. \u201cL\u2019\u00e8xit de Pejman \u00e9s que sent passi\u00f3 per la gent i per ajudar les persones\u201d, va assenyalar Mar Hershenson.<\/p>\n

Deu claus de la inversi\u00f3<\/p><\/blockquote>\n

L\u2019esperit i la traject\u00f2ria de Hershenson i Pejman estan presents a Pear Ventures. Arrisquen, aposten pel talent m\u00e9s jove i no els importen ni el temps que trigui a arribar el retorn ni els fracassos. \u00c9s m\u00e9s, prefereixen invertir en alg\u00fa que hagi fracassat, perqu\u00e8 significa que \u201ct\u00e9 fam d\u2019\u00e8xit\u201d. Per\u00f2 sobretot inverteixen en gent, no en idees.<\/p>\n

En qui inverteix Pear Ventures? Per qu\u00e8? Com ho fan? Hershenson apunta deu grans claus.<\/p>\n

Val m\u00e9s aviat<\/strong><\/p>\n

El seu model \u00e9s anar a buscar emprenedors fins i tot abans que sembli que pot haver-hi una empresa. S\u2019arrisquen. No els importa tenir zeros en el dossier. Inverteixen molt aviat en les empreses. El 40% de les que trien no t\u00e9 producte ni usuari.<\/p>\n

2. Socis de l\u2019emprenedor<\/strong><\/p>\n

\u201cEl m\u00e9s important que fem \u00e9s associar-nos amb l\u2019emprenedor\u201d, assenyala Mar Hershenson. \u201cQuan invertim, ho fem de per vida\u201d. Tot i que recorda que la majoria de vegades no funciona a la primera. I insisteix en la necessitat de fracassar. \u201cAls Estats Units els fracassos s\u00f3n una manera d\u2019aprendre, no un estigma com a Espanya\u201d, va remarcar.<\/p>\n

3. Les seves quatre fases<\/strong><\/p>\n

Inverteixen en quatre fases del negoci: en la primera busquen el fundador, la persona, que volen que sigui excepcional, \u201camb ambici\u00f3, que tingui ganes de fer alguna cosa important i gran. No que vulgui vendre de pressa\u201d; en la fase preseed, ja es fixen en l\u2019equip i en la seva capacitat de posar la idea al mercat; en la seed, avaluen el producte, la seva qualitat, engagement, l\u2019estrat\u00e8gia de vendes; i en la quarta, Series A, esperen que hi hagi un creixement rendible.<\/p>\n

4. La xarxa de contactes, essencial<\/strong><\/p>\n

Pear Ventures compta amb una gran xarxa de contactes que es nodreix, entre altres, de programes com el Garage, que treballa amb els 15 millors estudiants de la Universitat de Standford cada any. \u201cLa xarxa \u00e9s essencial\u201d, va remarcar la cofundadora.<\/p>\n

5. Visi\u00f3 a llarg termini<\/strong><\/p>\n

La seva visi\u00f3 \u00e9s treballar amb el millor que puguin trobar, sense importar el temps que necessiti el projecte per desenvolupar-se. Volen ajudar a construir una empresa a llarg termini. \u201cA vegades, els emprenedors tenen pressa per aixecar diners i no \u00e9s el m\u00e9s adequat\u201d, va explicar.<\/p>\n

6. Fundraising, recruiting, strategy i partnership<\/strong><\/p>\n

Comptar amb ajuda per a totes les fases de construcci\u00f3 d\u2019una empresa, des del principi fins al final, \u00e9s fonamental. Pear Ventures proporciona suport per aconseguir els fons, per crear l\u2019equip, per fer una estrat\u00e8gia de negoci i per construir aliances.<\/p>\n

7. Socis excepcionals<\/strong><\/p>\n

Busquen socis excepcionals, que estiguin obsessionats amb l\u2019empresa. Paranoics per\u00f2 a la vegada optimistes. Resilients, per\u00f2 realistes. Ferms, per\u00f2 agradables. \u201cTotes les empreses tenen moments dif\u00edcils. Que funcionin \u00e9s un miracle\u201d, va assegurar Hershenson.<\/p>\n

8. La xifra: mil milions de d\u00f2lars<\/strong><\/p>\n

Sona imponent i ho \u00e9s. Pear Ventures aposta per empreses que puguin tenir una valoraci\u00f3 de m\u00e9s de mil milions de d\u00f2lars.<\/p>\n

9. Demostra all\u00f2 que pots fer<\/strong><\/p>\n

El seu focus est\u00e0 en emprenedors que s\u00e0piguen fer coses i que puguin demostrar-ho. \u201cSi tenen una empresa que ja funciona, \u00e9s for\u00e7a f\u00e0cil entendre la teva compet\u00e8ncia en l\u2019execuci\u00f3. Ens agraden les empreses que ens expliquen les dificultats que han tingut\u201d. Tot i recon\u00e8ixer que, a vegades, \u201cel problema \u00e9s com demostrar-ho si no tens diners\u201d.<\/p>\n

10. M\u00e9s que un fons<\/strong><\/p>\n

El vessant social \u00e9s important. Un cop al mes porten a les seves oficines a empresaris importants perqu\u00e8 parlin amb els emprenedors. Celebren xerrades, festes, sopars amb CEO. En total, uns 100 esdeveniments anuals. Les seves oficines estan obertes a tot aquell que vulgui venir a Silicon Valley a iniciar el seu projecte. Sens dubte, Pear Ventures \u00e9s molt m\u00e9s que un fons.<\/p>\n","protected":false},"excerpt":{"rendered":"

Establerta a Silicon Valley, Mar Hershenson va estar en el Pier01 per compartir la seva experi\u00e8ncia d\u2019emprendre i invertir en el bressol de les startups. Apostar per les persones i no per les idees, aquesta \u00e9s la m\u00e0xima amb la qual dirigeix el fons Pear Ventures. Poc despr\u00e9s de llicenciar-se, […]<\/p>\n","protected":false},"author":1,"featured_media":19466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMar Hershenson: Ens agrada m\u00e9s invertir en alg\u00fa que ja hagi fracassat - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/mar-hershenson-ens-agrada-mes-invertir-en-algu-que-ja-hagi-fracassat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mar Hershenson: Ens agrada m\u00e9s invertir en alg\u00fa que ja hagi fracassat - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Establerta a Silicon Valley, Mar Hershenson va estar en el Pier01 per compartir la seva experi\u00e8ncia d\u2019emprendre i invertir en el bressol de les startups. 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Apostar per les persones i no per les idees, aquesta \u00e9s la m\u00e0xima amb la qual dirigeix el fons Pear Ventures. 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