{"id":20696,"date":"2019-02-19T00:00:00","date_gmt":"2019-02-18T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/laura-urquizu-ceo-de-red-points-una-bona-idea-no-serveix-de-res-nomes-importa-executar-la-be\/"},"modified":"2019-02-19T00:00:00","modified_gmt":"2019-02-18T23:00:00","slug":"laura-urquizu-ceo-de-red-points-una-bona-idea-no-serveix-de-res-nomes-importa-executar-la-be","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/laura-urquizu-ceo-de-red-points-una-bona-idea-no-serveix-de-res-nomes-importa-executar-la-be\/","title":{"rendered":"Laura Urquizu, CEO de Red Points: Una bona idea no serveix de res, nom\u00e9s importa executar-la b\u00e9"},"content":{"rendered":"<p>El 2014, Red Points era una petita <em>start-up<\/em> amb 10 empleats que es dedicava a lluitar contra la pirateria en l\u00ednia. Aquell any, Laura Urquizu va aterrar a l&#8217;empresa i de seguida va veure clar que el model estava b\u00e9, per\u00f2 que podria ser m\u00e9s ampli. Si a m\u00e9s de centrar-se en la pirateria en l\u00ednia, es proposaven trobar i eliminar falsificacions, el mercat es multiplicava per 10. Urquizu no ho va dubtar i va aprofitar per donar-li \u00abla volta a l&#8217;empresa com un mitj\u00f3\u00bb i a transformar el que era una empresa de serveis en una de Software as a Service (SaaS). A tall d&#8217;exemple, el programari que utilitza Red Points i que s&#8217;ha desenvolupat durant anys a partir d&#8217;aprenentatge autom\u00e0tic i intel\u00b7lig\u00e8ncia artificial rastreja les p\u00e0gines web on es venen samarretes falses i les elimina. Aquestes falsificacions es troben generalment a Amazon, Instagram i Ebay, per la qual cosa es pot intuir el desenvolupament que hi ha darrere d&#8217;aquesta tecnologia, capa\u00e7 de distingir productes veritables de falsos.<\/p>\n<p>Amb aquest pas de la pirateria a les falsificacions, Red Points va passar de ser una <em>start-up<\/em> d&#8217;un mili\u00f3 de d\u00f2lars a una multinacional de 10 milions de d\u00f2lars en nom\u00e9s dos anys. Per\u00f2 no ha estat l&#8217;\u00fanic salt que ha fet la companyia. \u00abQuan el 2018 ten\u00edem la nostra plataforma a ple rendiment buscant i eliminant contingut digital i falsificacions, vam decidir monitoritzar la distribuci\u00f3 en l\u00ednia de clients i ajudar-los a trobar on s&#8217;estan venent els seus productes de manera il\u00b7legal o mitjan\u00e7ant distribu\u00efdors falsos, entre d&#8217;altres\u00bb, explica Urquizu. La decisi\u00f3 els ha perm\u00e8s ampliar el negoci, aquest cop de 10 a 100 milions.<\/p>\n<p>La lli\u00e7\u00f3 per a Urquizu \u00e9s clara: \u00abLes empreses neixen amb una idea inicial per\u00f2 cal repensar-la i ampliar-la. Com m\u00e9s gran sigui el mercat, m\u00e9s f\u00e0cil ser\u00e0 cr\u00e9ixer, si \u00e9s el que voleu\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12003\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/P1010129Laura-Urquizu-BBL-scaled.jpg\" alt=\"\" width=\"681\" height=\"1024\" \/><\/p>\n<p><strong>Compartir valors<\/strong><\/p>\n<p>A m\u00e9s de reformular el model de negoci, una de les claus per triomfar \u00e9s l&#8217;equip. Red Points dona feina actualment a unes 170 persones. Per a Urquizu, el fonamental \u00e9s trobar perfils que comparteixin els valors de l&#8217;empresa, ja que si no ho fan, moltes persones es tornen t\u00f2xiques. \u00abUn error que he com\u00e8s ha estat no acomiadar a temps a una persona brillant per\u00f2 t\u00f2xica. Quan em vaig adonar, havia afectat tot l&#8217;equip. \u00c9s dolor\u00f3s per\u00f2 cal fer-ho\u00bb, sost\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12022\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/P1010136Laura-Urquizu-BBL-red.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Retenir el talent tamb\u00e9 \u00e9s essencial i per aix\u00f2 el principal \u00e9s que el projecte sigui atractiu. \u00abHan de creure que estan canviant el m\u00f3n\u00bb, detalla.<\/p>\n<p>La diversitat \u00e9s una altra de les claus de l&#8217;\u00e8xit. Red Points t\u00e9 empleats de 32 nacionalitats diferents i Urquizu es mostra conven\u00e7uda que aquesta composici\u00f3 \u00e9s un dels grans valors de la companyia. \u00abNo vull una empresa d&#8217;homes blancs, vull una empresa que em doni m\u00e9s visions, i us asseguro que no \u00e9s una idea rom\u00e0ntica, \u00e9s pur egoisme empresarial, ens fa millors\u00bb, assenyala.<\/p>\n<p><strong>Visi\u00f3 ben executada<\/strong><\/p>\n<p>Executar b\u00e9 \u00e9s una de les obsessions de Laura Urquizu. \u00abUna bona idea no serveix de res, nom\u00e9s importa executar-la b\u00e9\u00bb, afirma. I afegeix: \u00abSi no podeu fer-ho, busqueu alg\u00fa que pugui\u00bb. Per a Urquizu, construir una empresa porta moltes vegades a qu\u00e8 les persones que la van fundar no siguin les mateixes que la duen a borsa. \u00abNo vol dir que calgui acomiadar-les, per\u00f2 s\u00ed reubicar-les, complementar-les&#8230; Cal estar cont\u00ednuament substituint posicions perqu\u00e8 el projecte ho necessita. Cal estar preparats per a aix\u00f2, igual que en una cursa de relleus\u00bb, explica.<\/p>\n<p><strong>Visi\u00f3 global<\/strong><\/p>\n<p>Un altre dels factors que m\u00e9s han contribu\u00eft a l&#8217;\u00e8xit de Red Points \u00e9s la seva visi\u00f3 global. Dels 500 clients que t\u00e9 l&#8217;empresa, nom\u00e9s un 5\u00a0% s\u00f3n espanyols. \u00abQuan constru\u00efu l&#8217;empresa no penseu en un lloc f\u00edsic, penseu en el m\u00f3n. El mercat \u00e9s el m\u00f3n\u00bb, aconsella Urquizu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12019\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/P1010148Laura-Urquizu-BBL-red-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Una altra recomanaci\u00f3 que fa \u00e9s pensar sempre en el pas seg\u00fcent. \u00abEst\u00e0 molt b\u00e9 tenir la visi\u00f3 clara per\u00f2 el que importa \u00e9s pensar en qu\u00e8 he de fer b\u00e9 per arribar a l&#8217;any seg\u00fcent\u00bb, explica.<\/p>\n<p>Un altre consell \u00e9s desmitificar el producte. \u00abA les empreses SaaS el producte \u00e9s el rei, per\u00f2 per a mi tamb\u00e9 \u00e9s important l&#8217;equip de RH, el de vendes. De fet, el nostre pressupost de m\u00e0rqueting \u00e9s gaireb\u00e9 igual que el de vendes. Sorpr\u00e8n per\u00f2 ens permet anar m\u00e9s r\u00e0pids i cr\u00e9ixer\u00bb, assenyala.<\/p>\n<p>I una \u00faltima recepta: identificar els KPI clau. No hi ha dubte que Red Points ho ha fet b\u00e9. El 2017, l&#8217;empresa va cr\u00e9ixer un 350\u00a0% i va tenir un percentatge de retenci\u00f3 de clients del 99\u00a0%. A m\u00e9s, incorpora 35 clients nous al mes i t\u00e9 previst tancar l&#8217;any amb 80 incorporacions de personal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2014, Red Points era una petita start-up amb 10 empleats que es dedicava a lluitar contra la pirateria en l\u00ednia. Aquell any, Laura Urquizu va aterrar a l&#8217;empresa i de seguida va veure clar que el model estava b\u00e9, per\u00f2 que podria ser m\u00e9s ampli. Si a m\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laura Urquizu, CEO de Red Points: Una bona idea no serveix de res, nom\u00e9s importa executar-la b\u00e9 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/laura-urquizu-ceo-de-red-points-una-bona-idea-no-serveix-de-res-nomes-importa-executar-la-be\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laura Urquizu, CEO de Red Points: Una bona idea no serveix de res, nom\u00e9s importa executar-la b\u00e9 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El 2014, Red Points era una petita start-up amb 10 empleats que es dedicava a lluitar contra la pirateria en l\u00ednia. 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