{"id":20699,"date":"2019-04-11T00:00:00","date_gmt":"2019-04-10T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/michelle-greenwald-la-innovacio-i-creativitat-son-part-de-lexit-de-les-startups\/"},"modified":"2019-04-11T00:00:00","modified_gmt":"2019-04-10T22:00:00","slug":"michelle-greenwald-la-innovacio-i-creativitat-son-part-de-lexit-de-les-startups","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/michelle-greenwald-la-innovacio-i-creativitat-son-part-de-lexit-de-les-startups\/","title":{"rendered":"Michelle Greenwald: La innovaci\u00f3 i creativitat s\u00f3n part de l&#8217;\u00e8xit de les startups"},"content":{"rendered":"<p><strong>Michelle Greenwald<\/strong> \u00e9s la \u00a0CEO d\u2019Inventours i tamb\u00e9 directora del programa Tech Digital M\u00e0rqueting en Cornell, escriu per a Forbes sobre innovaci\u00f3 en tots els sectors i dirigeix diversos programes empresarials en els quals es busca la creativitat i innovaci\u00f3 per millorar les pr\u00e0ctiques empresarials i productives.<\/p>\n<h4><\/h4>\n<h5>DESCRIPCI\u00d3 DE L&#8217;ORGANITZACI\u00d3<\/h5>\n<p>Inventours \u00e9s un hub d\u2019innovaci\u00f3; hi ha diferents components. Michelle escriu per a Forbes sobre innovaci\u00f3, n\u2019hi ha de molts tipus: tecnologia, arquitectura, disseny de producte i m\u00e0rqueting. Tamb\u00e9 va escriure un llibre d&#8217;innovaci\u00f3 anomenat \u201cCatalyzing \u00a0Innovation\u201d, que ajuda les companyies a innovar en diferents aspectes.<\/p>\n<p>Les companyies sovint s&#8217;estanquen en la forma com innoven i fan les mateixes coses una vegada i una altra. Aix\u00ed que, inspirada en Ferran Adri\u00e0, va pensar en 63 formes diferents en les quals les empreses poden innovar. \u201cEs pot innovar en el model de negoci, els processos, materials, colors, formes&#8230; hi ha moltes maneres de fer-ho. \u201cD&#8217;aquesta manera, jo proveeixo un cam\u00ed sistem\u00e0tic en el qual ells poden pensar m\u00e9s en general sobre com poden innovar\u201d, assenyala. Tamb\u00e9 imparteix tallers i consultories per a companyies. Amb Inventours, les empreses poden tenir una experi\u00e8ncia d&#8217;intercanvi creativa en diferents ind\u00fastries. \u201cHem portat a diversos grups a Barcelona Tech City perqu\u00e8 crec que \u00e9s un lloc inspirador\u201d.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/u7snKLFJz2s \" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h5>DE LA TEVA TRAJECT\u00d2RIA PROFESSIONAL, QUINS APRENENTATGES T&#8217;AGRADARIA COMPARTIR?<\/h5>\n<p>Tres aspectes fonamentals: el primer \u00e9s que els grups multifuncionals s\u00f3n molt importants. L&#8217;enginyeria, I+D, vendes i m\u00e0rqueting haurien d&#8217;estar involucrats en les idees de nous productes des de l&#8217;inici, ja que d&#8217;aquesta manera s&#8217;eviten problemes en el futur \u2013 tots poden realment contribuir.<\/p>\n<p>El segon, proporcionar molts est\u00edmuls per portar idees d&#8217;un sector a un altre \u00e9s molt important. Si les persones es queden al seu pa\u00eds i les seves ind\u00fastries i mai fan un cop d&#8217;ull al seu voltant, les seves idees seran molt m\u00e9s limitades.<\/p>\n<p>El tercer aprenentatge \u00e9s \u201cfalla aviat, falla r\u00e0pid\u201d. Moltes companyies estan creant petits experiments al llarg del cam\u00ed, provant idees, aprenent de petits fracassos. De manera que quan la idea arribi al mercat no sofreixin un gran frac\u00e0s. Aix\u00ed que aquestes s\u00f3n les lli\u00e7ons.<\/p>\n<p>\u201cUna altra m\u00e9s \u00e9s que considero que moltes \u00a0startups estan tan enfocades a aconseguir venture capital i a perfeccionar la idea que no saben com comunicar-ho als consumidors i com maximitzar les proves i el coneixement. Com tu descrius la teva idea, la comuniques i la vens, pot fer determinant. Pot fer que una idea realment voli\u201d, afegeix Greenwald.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13314\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/MICHELLE03.jpg\" alt=\"\" width=\"1024\" height=\"577\" \/><\/p>\n<h5><\/h5>\n<h5>QUINS REPTES PROFESSIONALS AFRONTES EN ELS PR\u00d2XIMS ANYS?<\/h5>\n<p>Hi ha un gran repte per a les startups, necessiten ser entrenades: necessiten ser guiades i pensar en tots els aspectes de la planificaci\u00f3 del negoci. Ells, de nou, necessiten veure les implicacions legals, assumptes de distribuci\u00f3, de m\u00e0rqueting, comunicaci\u00f3&#8230; \u00c9s important que tinguin el suport per pensar en pla de negoci complet i no nom\u00e9s en el desenvolupament del producte i aconseguir diners.<\/p>\n<p>Quant a la innovaci\u00f3 cap al futur, \u00e9s molt dif\u00edcil ser \u00fanic i diferent. Moltes aplicacions s\u2019estan desenvolupant en aquests moments. Hi ha dos milions d&#8217;apps en la AppStore d&#8217;Apple. La consumidora mitjana usa deu aplicacions de manera regular. Moltes startups tenen un pla de negocis en el qual hauran de tenir una estrat\u00e8gia de sortida i seran comprades a la seva sortida, per\u00f2 estan realment creant un negoci viable que pugui adaptar-se al pas del temps? \u201cUn gran problema \u2013 \u00e9s bo i \u00e9s dolent \u2013 \u00e9s que la tecnologia es mou tan r\u00e0pid que \u00e9s f\u00e0cil quedar-se obsolet\u201d, comenta. I com poden els negocis escalar r\u00e0pid i innovar constantment? Ja no \u00e9s possible quedar-se quiet, \u00e9s un m\u00f3n excitant, per\u00f2 molt dif\u00edcil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelle Greenwald \u00e9s la \u00a0CEO d\u2019Inventours i tamb\u00e9 directora del programa Tech Digital M\u00e0rqueting en Cornell, escriu per a Forbes sobre innovaci\u00f3 en tots els sectors i dirigeix diversos programes empresarials en els quals es busca la creativitat i innovaci\u00f3 per millorar les pr\u00e0ctiques empresarials i productives. DESCRIPCI\u00d3 DE L&#8217;ORGANITZACI\u00d3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelle Greenwald: La innovaci\u00f3 i creativitat s\u00f3n part de l&#039;\u00e8xit de les startups - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/michelle-greenwald-la-innovacio-i-creativitat-son-part-de-lexit-de-les-startups\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelle Greenwald: La innovaci\u00f3 i creativitat s\u00f3n part de l&#039;\u00e8xit de les startups - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Michelle Greenwald \u00e9s la \u00a0CEO d\u2019Inventours i tamb\u00e9 directora del programa Tech Digital M\u00e0rqueting en Cornell, escriu per a Forbes sobre innovaci\u00f3 en tots els sectors i dirigeix diversos programes empresarials en els quals es busca la creativitat i innovaci\u00f3 per millorar les pr\u00e0ctiques empresarials i productives. 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