{"id":20706,"date":"2019-11-08T00:00:00","date_gmt":"2019-11-07T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/claus-de-lexit-de-privalia-segons-lucas-carne\/"},"modified":"2019-11-08T00:00:00","modified_gmt":"2019-11-07T23:00:00","slug":"claus-de-lexit-de-privalia-segons-lucas-carne","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/claus-de-lexit-de-privalia-segons-lucas-carne\/","title":{"rendered":"Claus de l’\u00e8xit de Privalia segons Lucas Carn\u00e9"},"content":{"rendered":"

Vam con\u00e8ixer per part del mateix Lucas Carn\u00e9 la hist\u00f2ria de Privalia, que indefectiblement, tamb\u00e9 \u00e9s la seva. Aquesta trobada va representar un acostament a la persona, m\u00e9s enll\u00e0 del personatge, que compta amb 13 anys d’experi\u00e8ncia com a cofundador i l\u00edder d’una empresa finalment venuda per milions de d\u00f2lars.<\/p>\n

LA DECISI\u00d3 DE SER EMPRENEDOR<\/strong><\/h6>\n

Un accident amb bicicleta que li va fer estar fora de joc durant un temps, li va permetre veure la seva vida amb perspectiva i adonar-se que no volia continuar exercint de consultor. \u00a0sortint aix\u00ed del que denomina \u201cuna roda de h\u00e0mster\u201d. A m\u00e9s, l’haver tingut sempre el virus emprenedor, el trobar-se en una situaci\u00f3 econ\u00f2mica acomodada i, segons ell, no tenir res a\u00a0perdre, va ser el que li va fer embarcar-se en l’aventura d’emprendre als seus 35 anys.<\/p>\n

\u201cMoltes de les coses bones passen arran de situacions inesperades\u201d.<\/p><\/blockquote>\n

Carn\u00e9 conta com a an\u00e8cdota que la seva dona avui dia, era una treballadora de Privalia. Arran d’un altre accident amb bici on es va trencar el maluc, van comen\u00e7ar a compartir molt de temps junts,\u00a0ja que era un moment cr\u00edtic per a l’empresa, i va n\u00e9ixer la relaci\u00f3.<\/p>\n

\n
LES DIFICULTATS PERSONALS A L’INICI<\/strong><\/h6>\n

Invertir un petit patrimoni que va poder generar a partir del seu anterior treball va fer que es pogu\u00e9s arriscar, diu, ja que\u00a0no tenia una fam\u00edlia que mantenir i la resta de la seva\u00a0fam\u00edlia es trobava b\u00e9 econ\u00f2micament.<\/p>\n

Lucas va confessar que despr\u00e9s d’haver venut tot el que podia vendre i tornar a casa de la seva mare a viure, va haver-hi un temps en qu\u00e8 va passar aut\u00e8ntiques dificultats. Fins al punt d’haver de demanar-li m\u00e9s diners a la seva mare en moments puntuals per a sortir a sopar, per exemple. Assegura que no \u00e9s agradable que amb 35 anys et preguntin a on vas, amb qui i a quina hora tornar\u00e0s. I \u00e9s aix\u00ed com comen\u00e7a una aventura fren\u00e8tica en qu\u00e8 el primer any i mig va haver-hi molts moments en els quals es van veure a la vora del precipici, per\u00f2 segons Lucas, tenien una gran sort: el model de negoci era impecable.<\/p>\n

LA IMPORT\u00c0NCIA QUE LA SORT T’ACOMPANYI<\/strong><\/h6>\n

Tot i que al principi pensaven que Espanya no era el millor dels mercats on llan\u00e7ar Privalia, el temps els va demostrar el contrari. El seu model de negoci de venda de moda online s’adaptava perfectament al moment i al lloc. Lucas ho explica de la seg\u00fcent manera: “adquir\u00edem registres a Privalia a 0,85\u20ac quan a Alemanya el cost era de 5\u20ac i a Anglaterra de 10\u20ac. A m\u00e9s, les seves conversions per comprador eren m\u00e9s baixes.\u00a0Aix\u00f2 a priori no ho sab\u00edem,\u00a0va ser casualitat.<\/p>\n

Pens\u00e0vem que est\u00e0vem en el pitjor mercat i que jugar\u00edem una lliga de tercera, per\u00f2 va resultar que, amb 300.000 \u20ac de finan\u00e7ament, vivim un any i vam tenir creixements espectaculars. Una empresa equivalent al Regne Unit,\u00a0en 6 mesos s’havien gastat 2,5M\u20ac i les m\u00e8triques a nivell d’usuaris \u00fanics, compradors \u00fanics, etc., eren pitjors que les nostres.\u201d<\/p>\n

Van detectar que, en aquell moment, existia una oportunitat a pa\u00efsos subdesenvolupats en ecommerce B2C i que el seu model s’adaptava molt b\u00e9 a ells, a m\u00e9s ja havien sabut executar-ho b\u00e9 a Espanya.<\/p>\n

\u201cAmb el temps t’adones que has tingut molta sort. Vinc jo a parlar aqu\u00ed, des de la punta de l’iceberg i realment no hi estic perqu\u00e8 sigui m\u00e9s llest o tingui una visi\u00f3 m\u00e9s clarivident.\u00a0Vaig tenir la sort de llan\u00e7ar un model en un moment donat en un lloc determinat i es van alinear els astres\u201d.<\/p>\n

CLAUS DE L’\u00c8XIT DE PRIVALIA\u00a0<\/strong><\/h6>\n

Segons Carnet, ell i el seu soci no han estat managers, sin\u00f3 l\u00edders. No han entrat en l’empresa com a directius, sin\u00f3 que l’han creat de zero, cosa que implica:<\/p>\n

    \n
  • Tenir una visi\u00f3 molt clara.<\/li>\n
  • Crear una cultura d’empresa.<\/li>\n
  • Atreure molt de talent, que estigui vinculat al teu projecte i el sentin com a seu.<\/li>\n
  • Malgrat tenir febleses com no tenir una cultura tecnol\u00f2gica forta al principi, van explotar la seva fortalesa, l’efici\u00e8ncia de l’\u00fas de capital.<\/li>\n
  • No deixar-se portar pel sobreescalfament del mercat, com va passar al Brasil per la falta de professionals, i mantenir-se fidels a la seva estrat\u00e8gia, en la qual cada Euro compta.<\/li>\n
  • Valorar a qui tens com a soci i anteposar-ho a l’ego per a remar en una mateixa direcci\u00f3.<\/li>\n<\/ul>\n

    Tot aix\u00f2 perseguint una finalitat: fer que les coses passin (aconseguir clients, lliurar productes, vendre, aconseguir oferta). A m\u00e9s, Lucas assenyala que hi ha un element clau inicial, que \u00e9s tenir la gran sort de donar amb alguna cosa que funcionar\u00e0, cosa que\u00a0no saps fins que\u00a0ho proves.<\/p>\n

    REPTES ALS QUALS ES VA ENFRONTAR L’EMPRESA<\/strong><\/h6>\n
      \n
    • Aconseguir inversi\u00f3.<\/li>\n
    • Gran inflaci\u00f3 en el sector i dificultat en l’atracci\u00f3 de talent. \u201cNo podies tenir una reuni\u00f3 tibant amb alg\u00fa perqu\u00e8 l’endem\u00e0 no tornava i ja estava treballant en una altra ecommerce amb un 60% m\u00e9s de sou\u201d.<\/li>\n
    • Convertir els diners en innovaci\u00f3 real.<\/li>\n
    • Desestructuraci\u00f3 de l’equip fundador. \u201cComencem sent 5 socis i acabem sent 2\u201d.<\/li>\n
    • Anar per darrere de la compet\u00e8ncia tecnol\u00f2gicament: “Competeixes amb empreses que tenen equips a Dubl\u00edn, San Francisco, Nova York… i que estan innovant rapid\u00edssim.\u00a0Et d\u00f3na la sensaci\u00f3 de que anir\u00e0s amb tirachinas malgrat el mig mili\u00f3 d’euros de vendes\u201d.<\/li>\n
    • P\u00e8rdua de focus a causa de la p\u00e8rdua d’humilitat:\u00a0\u201cVa haver-hi un temps en qu\u00e8 vam perdre l’ess\u00e8ncia de l’efici\u00e8ncia de despesa i ens va portar a invertir fortament en coses que van ser molt malament, amb p\u00e8rdues milion\u00e0ries\u201d.<\/li>\n
    • Focalitzar-te en nous projectes fa que et distreguis del core business,\u00a0all\u00f2 que t’ha fet ser el que ets. \u201cSi el model de negoci \u00e9s bo i funciona, inverteix el 70% m\u00ednim dels teus recursos a assegurar que aix\u00f2 continuar\u00e0 funcionant. Apareixer\u00e0 compet\u00e8ncia, no existeix un camp privat. Si es descura, la p\u00e8rdua \u00e9s irrecuperable. La gent en la companyia mira on mira el l\u00edder\u201d.<\/li>\n<\/ul>\n

      Per a Barcelona Tech City, comptar amb aquests espais d’aprenentatge significatiu, \u00e9s una oportunitat d’afermar les relacions entre els membres de l’ecosistema tecnol\u00f2gic i digital compartir amb altres emprenedors aquestes experi\u00e8ncies. Aix\u00f2 permet l’enfortiment de l’ecosistema i de la ciutat com a referent en aquesta \u00e0rea.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

      Vam con\u00e8ixer per part del mateix Lucas Carn\u00e9 la hist\u00f2ria de Privalia, que indefectiblement, tamb\u00e9 \u00e9s la seva. Aquesta trobada va representar un acostament a la persona, m\u00e9s enll\u00e0 del personatge, que compta amb 13 anys d’experi\u00e8ncia com a cofundador i l\u00edder d’una empresa finalment venuda per milions de d\u00f2lars. […]<\/p>\n","protected":false},"author":1,"featured_media":20055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nClaus de l'\u00e8xit de Privalia segons Lucas Carn\u00e9 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/claus-de-lexit-de-privalia-segons-lucas-carne\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claus de l'\u00e8xit de Privalia segons Lucas Carn\u00e9 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Vam con\u00e8ixer per part del mateix Lucas Carn\u00e9 la hist\u00f2ria de Privalia, que indefectiblement, tamb\u00e9 \u00e9s la seva. 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Aquesta trobada va representar un acostament a la persona, m\u00e9s enll\u00e0 del personatge, que compta amb 13 anys d’experi\u00e8ncia com a cofundador i l\u00edder d’una empresa finalment venuda per milions de d\u00f2lars. 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