{"id":20737,"date":"2020-03-25T00:00:00","date_gmt":"2020-03-24T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/de-la-publicidad-al-contenido-con-toni-segarra\/"},"modified":"2020-03-25T00:00:00","modified_gmt":"2020-03-24T23:00:00","slug":"de-la-publicidad-al-contenido-con-toni-segarra","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/de-la-publicidad-al-contenido-con-toni-segarra\/","title":{"rendered":"De la publicidad al contenido, con Toni Segarra"},"content":{"rendered":"<p>A partir de la frase \u00a0de <a href=\"http:\/\/www.hegartyonadvertising.com\/\">Sir John Hegarty<\/a>, \u201cno empieces un negocio, construye una marca\u201d, <strong>Toni Segarra<\/strong> nos hizo viajar a trav\u00e9s de la historia de Uncle Ben\u2019s, l\u00edder mundial en arroz,<strong>\u00a0<\/strong>en su ponencia en el marco de las jornadas <strong>Tech Spirit Barcelona<\/strong> que celebramos el pasado mes de febrero.<\/p>\n<p>\u00bfQui\u00e9n se plantea mejorar algo que todo el mundo piensa que no se puede mejorar, algo que es lo que es?<\/p>\n<p>Mejorar el arroz era una locura, cuando se te ocurre en un momento entre guerras, cuando nadie ve que esa innovaci\u00f3n sea necesaria. Creer firmemente en lo que haces, saber el valor que aporta, pensar a largo plazo y dar un paso detr\u00e1s de otro es la historia que sustenta la construcci\u00f3n de la marca Uncle Ben\u2019s.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uSSol2bJEcw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Las marcas se construyen. Tendemos a pensar en que se crean pero este no es m\u00e1s que un paso inevitable. Todo el proceso de reflexi\u00f3n es la construcci\u00f3n, contestar a preguntas a veces inc\u00f3modas, pensar en el largo plazo y, sobre todo, en que los fundamentos no cambien a toda velocidad.<\/p>\n<p><strong>Toni Segarra, director de Alegre Roca,<\/strong> se describe a s\u00ed mismo como \u201cun tipo que escribe anuncios\u201d. Con m\u00e1s de tres d\u00e9cadas en la profesi\u00f3n, Segarra es el \u00fanico espa\u00f1ol nombrado en la lista de las 100 Top<em>\u00a0Creative Minds<\/em>\u00a0de la revista\u00a0<em>Shots<\/em>\u00a0y, adem\u00e1s, aparece en la lista de la revista Forbes como una de las 25 personas m\u00e1s influyentes de Espa\u00f1a.<\/p>\n<p>&#8220;<b>Content Powered by<\/b>\u00a0023 Think. Create. Produce.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir de la frase \u00a0de Sir John Hegarty, \u201cno empieces un negocio, construye una marca\u201d, Toni Segarra nos hizo viajar a trav\u00e9s de la historia de Uncle Ben\u2019s, l\u00edder mundial en arroz,\u00a0en su ponencia en el marco de las jornadas Tech Spirit Barcelona que celebramos el pasado mes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la publicidad al contenido, con Toni Segarra - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/de-la-publicidad-al-contenido-con-toni-segarra\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la publicidad al contenido, con Toni Segarra - 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