{"id":20834,"date":"2021-03-09T00:00:00","date_gmt":"2021-03-08T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/online-pills-11-estudio34-captar-clients-i-crear-campanyes-mes-rentables-amb-google-shopping\/"},"modified":"2021-03-09T00:00:00","modified_gmt":"2021-03-08T23:00:00","slug":"online-pills-11-estudio34-captar-clients-i-crear-campanyes-mes-rentables-amb-google-shopping","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/online-pills-11-estudio34-captar-clients-i-crear-campanyes-mes-rentables-amb-google-shopping\/","title":{"rendered":"ONLINE PILLS 11 &#8211; Estudio34: Captar clients i crear campanyes m\u00e9s rentables amb Google Shopping"},"content":{"rendered":"<h5><b>Take aways:<\/b><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">Google Shopping representa una oportunitat per als negocis minoristes per ser competitius en el context Google.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">L&#8217;estrat\u00e8gia en l\u00ednia a trav\u00e9s de plataformes com Google Shopping cada vegada \u00e9s m\u00e9s priorit\u00e0ria per la visibilitat i competitivitat dels e-commerce.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hi ha diverses vies per optimitzar les nostres campanyes en l&#8217;\u00e0mbit digital. Con\u00e8ixer el nostre producte i client al detall ens ajudar\u00e0 a escollir quina s&#8217;ajusta millor al nostre negoci.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Els e-commerce estan vivint un moment d&#8217;auge. A la Xina les vendes en l\u00ednia han superat a les f\u00edsiques en el sector retail, i \u00e9s un avan\u00e7ament del que es repetir\u00e0 en altres pa\u00efsos durant els propers anys.\u00a0En aquesta sessi\u00f3 <strong>Ugo Smith<\/strong>, CTO d&#8217;Estudio 34, ens explica com optimitzar les nostres campanyes a trav\u00e9s de l&#8217;aparador online multidispositiu Google Shopping. Aquesta eina SEM ens ajuda a atraure usuaris i aconseguir conversions. I a m\u00e9s de la rendibilitat, brinda l&#8217;oportunitat de ser competitius i diferenciar-nos com a marca en el context Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per aquest motiu, en qualsevol empresa \u00e9s important desenvolupar estrat\u00e8gies per al context digital, per\u00f2 especialment als e-commerce.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Yry5bS3NLlk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><strong>Per qu\u00e8 i per a qui?<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">El target d\u2019aquesta eina s\u00f3n els negocis minoristes. Google Shopping ajuda a augmentar ingressos i tr\u00e0nsit, aix\u00ed com mantenir els marges de benefici i aconseguir lleialtat. Aix\u00f2 s\u00ed, no funciona igual per a tots els perfils d&#8217;empresa. Com explica <strong>Ugo Smith<\/strong>, &#8220;si no som competitius en el preu probablement no sigui el nostre canal&#8221;.<\/span><\/p>\n<h5><strong>Optimitzar el feed<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">\u00c9s clau treballar molt b\u00e9 les estrat\u00e8gies per a cada tipus de producte i no dependre d&#8217;una sola campanya per a tothom, un error com\u00fa en els e-commerce. En un aparador f\u00edsic no tirem els productes a terra, sin\u00f3 que els col\u00b7loquem a consci\u00e8ncia per explotar les seves qualitats. Amb aquesta l\u00f2gica hem de construir el nostre feed per treure el m\u00e0xim rendiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de les peculiaritats de Google Shopping \u00e9s que no paguem en funci\u00f3 de paraules clau sin\u00f3 per producte, que pot comprendre diverses paraules. Segons <strong>Ugo Smith<\/strong>, &#8220;aix\u00f2 \u00e9s l&#8217;avantatge i el desavantatge&#8221;. \u00c9s important valorar l&#8217;eina per veure si encaixa amb la nostra estrat\u00e8gia de venda online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take aways: Google Shopping representa una oportunitat per als negocis minoristes per ser competitius en el context Google. L&#8217;estrat\u00e8gia en l\u00ednia a trav\u00e9s de plataformes com Google Shopping cada vegada \u00e9s m\u00e9s priorit\u00e0ria per la visibilitat i competitivitat dels e-commerce. Hi ha diverses vies per optimitzar les nostres campanyes en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 11 - Estudio34: Captar clients i crear campanyes m\u00e9s rentables amb Google Shopping - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/online-pills-11-estudio34-captar-clients-i-crear-campanyes-mes-rentables-amb-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 11 - Estudio34: Captar clients i crear campanyes m\u00e9s rentables amb Google Shopping - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Take aways: Google Shopping representa una oportunitat per als negocis minoristes per ser competitius en el context Google. 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