{"id":20850,"date":"2021-04-12T00:00:00","date_gmt":"2021-04-11T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\/"},"modified":"2021-04-12T00:00:00","modified_gmt":"2021-04-11T22:00:00","slug":"online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\/","title":{"rendered":"ONLINE PILLS 12 &#8211; Rocket Digital: C\u00f3mo construir una estrategia digital para el corto y largo plazo"},"content":{"rendered":"<h5><b>Ponentes<\/b><span style=\"font-weight: 400;\">:<\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/irodes\/?originalSubdomain=es\"><span style=\"font-weight: 400;\">Nacho Rod\u00e9s<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Co-founder &amp; Chairman en Rocket Digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/eugenioolmeda\/\"><span style=\"font-weight: 400;\">Eugenio Olmeda<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Digital Consultant en Rocket Digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/daria-miroshnichenko-67092612a\/\"><span style=\"font-weight: 400;\">Daria Miroshnichenko<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 SEO Analyst en Rocket Digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/davidbretos\/\"><span style=\"font-weight: 400;\">David Bretos<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Senior Analytics &amp; Specialist en Rocket Digital<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En el universo digital, las marcas se enfrentan al reto de diferenciarse y atraer al usuario y para hacerlo resulta indispensable contar con una estrategia definida en base a unos objetivos y conducida a trav\u00e9s de datos, que son\u00a0 \u201cel petr\u00f3leo del siglo XXI\u201d, seg\u00fan Nacho Rod\u00e9s. Un buen control de los KPIs es clave para tomar las decisiones correctas y conseguir los resultados deseados.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FddQ-dLu26w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><b>Funnel de venta<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Para conseguir ventas y posicionar nuestra marca en las plataformas digitales es importante seguir los siguientes pasos: en primer lugar awareness, implica la promoci\u00f3n y la b\u00fasqueda del reconocimiento de marca. Una vez nuestro p\u00fablico objetivo sabe quien somos, el siguiente paso es situarnos como opci\u00f3n de compra (consideration). A continuaci\u00f3n se busca la interacci\u00f3n con el usuario (intent) para finalmente conseguir la compra (purchase).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proceso no termina con la compra. Una vez la hemos conseguido, el siguiente paso es hacer que nuestros clientes sean tambi\u00e9n nuestros prescriptores y atraigan a m\u00e1s usuarios a nuestro negocio (loyalty).<\/span><\/p>\n<h5><b>Medici\u00f3n<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Los grandes pasos previos a la medici\u00f3n son la definici\u00f3n de objetivos y de KPIs (m\u00e9tricas clave). Cuando sabemos al detalle qu\u00e9 queremos conseguir y c\u00f3mo lo vamos a medir, definimos la plataforma. Los datos nos van a permitir hacer acciones de remarketing, ver si se est\u00e1n cumpliendo los objetivos y si se est\u00e1 consiguiendo el retorno que esper\u00e1bamos.\u00a0<\/span><\/p>\n<h5><b>Estrategia org\u00e1nica\u00a0<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Construir comunidad alrededor de la marca es fundamental para el \u00e9xito a largo plazo y la consolidaci\u00f3n de la estrategia paid. La estrategia org\u00e1nica nos permite generar conversaci\u00f3n y crear v\u00ednculos con el usuario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de contenidos relevantes y creatividades que capten la atenci\u00f3n del usuario evitamos impactar siempre con anuncios que, a fuerza de insistir, acaban siendo invisibles para el target. Las colaboraciones con influencers se est\u00e1n situando como una buena opci\u00f3n para evitar este efecto y potenciar nuestra credibilidad, engagement, impresiones o conversiones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ponentes: Nacho Rod\u00e9s \u2013 Co-founder &amp; Chairman en Rocket Digital Eugenio Olmeda \u2013 Digital Consultant en Rocket Digital Daria Miroshnichenko \u2013 SEO Analyst en Rocket Digital David Bretos \u2013 Senior Analytics &amp; Specialist en Rocket Digital En el universo digital, las marcas se enfrentan al reto de diferenciarse y atraer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 12 - Rocket Digital: C\u00f3mo construir una estrategia digital para el corto y largo plazo - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 12 - Rocket Digital: C\u00f3mo construir una estrategia digital para el corto y largo plazo - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Ponentes: Nacho Rod\u00e9s \u2013 Co-founder &amp; Chairman en Rocket Digital Eugenio Olmeda \u2013 Digital Consultant en Rocket Digital Daria Miroshnichenko \u2013 SEO Analyst en Rocket Digital David Bretos \u2013 Senior Analytics &amp; Specialist en Rocket Digital En el universo digital, las marcas se enfrentan al reto de diferenciarse y atraer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-11T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/industry-2633878_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/online-pills-12-rocket-digital-como-construir-una-estrategia-digital-para-el-corto-y-largo-plazo\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"ONLINE PILLS 12 &#8211; 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