{"id":20858,"date":"2021-05-03T00:00:00","date_gmt":"2021-05-02T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/"},"modified":"2021-05-03T00:00:00","modified_gmt":"2021-05-02T22:00:00","slug":"sesion-online-36-tecnologia-para-un-cafe-mas-responsable","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/","title":{"rendered":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable"},"content":{"rendered":"<p><strong>El impacto de la tecnolog\u00eda\u00a0en el caf\u00e9: consumo y modelos de negocio<\/strong><\/p>\n<p><b>FECHA<\/b><span style=\"font-weight: 400;\">: 8\/4\/21<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IxD-GDkvwLk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><b>Take Aways:<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Triunfan nuevos modelos de negocio del caf\u00e9 basados en modelos de suscripci\u00f3n, desintermediaci\u00f3n o tecnolog\u00eda Blockchain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La tecnolog\u00eda permite globalizar la cultura del caf\u00e9, cada d\u00eda m\u00e1s personalizable, accesible y de calidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El sector evoluciona en busca de alternativas a las c\u00e1psulas, demasiado caras para el medio ambiente.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crece la responsabilidad del consumidor. Se valoran la trazabilidad del producto y el trato justo con las comunidades de origen.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Detr\u00e1s del caf\u00e9 que tomamos por la ma\u00f1ana, despu\u00e9s de comer o a media tarde, existe un largo proceso productivo e industrial que va desde la plantaci\u00f3n, la exportaci\u00f3n, el tueste, la distribuci\u00f3n y la venta al consumidor final. Un viaje de ida hacia nuestra taza que no siempre tiene un retorno igual de rentable o justo a quienes lo inician en el campo de cultivo. La tecnolog\u00eda se sit\u00faa como un aliado fundamental para abordar estos retos y disruptir el sector a trav\u00e9s de la desintermediaci\u00f3n o los servicios de suscripci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El salario digno de los caficultores, la log\u00edstica sostenible o la producci\u00f3n de un caf\u00e9 tan bueno como responsable son tan solo algunos de los retos del sector. Exploramos la nueva era del negocio del caf\u00e9 junto con cuatro de sus protagonistas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Berta Cruz &#8211; Responsable del negocio de Nescaf\u00e9 Dolcegusto<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bea Mesas &#8211; Cofundadora y CEO de Incapto Coffee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jordi Riulas &#8211; Desarrollo de negocio e inversor de EthicHub<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jordi Mestre &#8211; Fundador y Copropietario de Nomad Coffee<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Personalizaci\u00f3n<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Cortado, americano, cappuccino, solo, con leche de vaca, de avellana o de avena. Caf\u00e9 soluble, en c\u00e1psulas o de cafetera italiana. Cada persona es un mundo cuando hablamos de preferencias cafeteras. La tecnolog\u00eda est\u00e1 permitiendo satisfacer todo tipo de necesidades. \u201cVivimos en un mundo comunicado donde todo es accesible para todo el mundo\u201d, explica <\/span><b>Berta Cruz<\/b><span style=\"font-weight: 400;\"> de Nestl\u00e9. Conocer mejor al consumidor y perfeccionar la calidad de su servicio es posible gracias a los avances tecnol\u00f3gicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nestl\u00e9, la mayor empresa de alimentos y bebidas del mundo, con marcas l\u00edderes del sector del caf\u00e9 como Nescaf\u00e9, Dolce Gusto o Nespresso, cuenta con esta innovaci\u00f3n como un aliado para crear valor a sus consumidores. \u201cTecnolog\u00eda aplicada a los cafetales, los cultivos y las t\u00e9cnicas para trabajar la tierra\u201d, afirma Berta Cruz.\u00a0<\/span><\/p>\n<h5><b>Responsabilidad<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">\u201cNo sirve de nada tomar un caf\u00e9 exotico si la persona que lo cultiva vive en la miseria\u201d, seg\u00fan explica <\/span><b>Jordi Riulas, <\/b><span style=\"font-weight: 400;\">de Ethic Hub. Este compromiso es uno de los drivers del proyecto, lo consiguen gracias al contacto directo con los caficultores y los cr\u00e9ditos comunales estructurados a trav\u00e9s de la tecnolog\u00eda Blockchain. Consumidor y productor m\u00e1s conectados que nunca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, <\/span><b>Bea Mesas<\/b><span style=\"font-weight: 400;\"> desde Incapto Coffee desarrolla un modelo de negocio similar al modelo de suscripci\u00f3n: para el consumidor es como \u201cel Netflix del caf\u00e9\u201d, para el negocio como una factura de electricidad a final de mes. Con esta iniciativa buscan ofrecer un caf\u00e9 \u201cm\u00e1s bueno para el consumidor, para el bolsillo y el planeta\u201d. Adem\u00e1s de la comodidad y calidad de su propuesta, quieren reducir el consumo de c\u00e1psulas -actualmente suponen el 50% del consumo- ya que son pocas las que acaban en una planta de reciclaje.<\/span><\/p>\n<h5><b>Calidad<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Estamos acostumbrados a la comodidad del caf\u00e9 en casa y al instante pero cada vez son m\u00e1s los que se toman el caf\u00e9 en serio. En ese sentido cabe destacar a Nomad, compa\u00f1\u00eda torrefactora de caf\u00e9, distribuidora y retailer con ecommerce y establecimientos propios, que se consideran pioneros del caf\u00e9 de especialidad. Seg\u00fan <\/span><b>Jordi Mestres<\/b><span style=\"font-weight: 400;\"> algunas de las claves han sido \u201ctratar el producto con cari\u00f1o e ir directamente a origen\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El impacto de la tecnolog\u00eda\u00a0en el caf\u00e9: consumo y modelos de negocio FECHA: 8\/4\/21 Take Aways: Triunfan nuevos modelos de negocio del caf\u00e9 basados en modelos de suscripci\u00f3n, desintermediaci\u00f3n o tecnolog\u00eda Blockchain. La tecnolog\u00eda permite globalizar la cultura del caf\u00e9, cada d\u00eda m\u00e1s personalizable, accesible y de calidad. El sector [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"El impacto de la tecnolog\u00eda\u00a0en el caf\u00e9: consumo y modelos de negocio FECHA: 8\/4\/21 Take Aways: Triunfan nuevos modelos de negocio del caf\u00e9 basados en modelos de suscripci\u00f3n, desintermediaci\u00f3n o tecnolog\u00eda Blockchain. La tecnolog\u00eda permite globalizar la cultura del caf\u00e9, cada d\u00eda m\u00e1s personalizable, accesible y de calidad. El sector [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable\",\"datePublished\":\"2021-05-02T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/photo-1512848275689-ed9459cf57fe.jpeg\",\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/\",\"name\":\"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/photo-1512848275689-ed9459cf57fe.jpeg\",\"datePublished\":\"2021-05-02T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/photo-1512848275689-ed9459cf57fe.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/photo-1512848275689-ed9459cf57fe.jpeg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/ca\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\",\"name\":\"wearefirma dev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"caption\":\"wearefirma dev\"},\"sameAs\":[\"https:\\\/\\\/holarafa.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/","og_locale":"ca_ES","og_type":"article","og_title":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona","og_description":"El impacto de la tecnolog\u00eda\u00a0en el caf\u00e9: consumo y modelos de negocio FECHA: 8\/4\/21 Take Aways: Triunfan nuevos modelos de negocio del caf\u00e9 basados en modelos de suscripci\u00f3n, desintermediaci\u00f3n o tecnolog\u00eda Blockchain. La tecnolog\u00eda permite globalizar la cultura del caf\u00e9, cada d\u00eda m\u00e1s personalizable, accesible y de calidad. El sector [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","article_published_time":"2021-05-02T22:00:00+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg","type":"image\/jpeg"}],"author":"wearefirma dev","twitter_card":"summary_large_image","twitter_creator":"@bcntechcity","twitter_site":"@bcntechcity","twitter_misc":{"Escrit per":"wearefirma dev","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#article","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/"},"author":{"name":"wearefirma dev","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/person\/cd066d6149f05167faee07c5eeb6052a"},"headline":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable","datePublished":"2021-05-02T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/"},"wordCount":664,"publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg","inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/","url":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/","name":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg","datePublished":"2021-05-02T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/photo-1512848275689-ed9459cf57fe.jpeg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/ca\/sesion-online-36-tecnologia-para-un-cafe-mas-responsable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/ca\/"},{"@type":"ListItem","position":2,"name":"SESI\u00d3N ONLINE 36: Tecnolog\u00eda para un caf\u00e9 m\u00e1s responsable"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/ca\/#website","url":"https:\/\/www.techbarcelona.com\/ca\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/ca\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]},{"@type":"Person","@id":"https:\/\/www.techbarcelona.com\/ca\/#\/schema\/person\/cd066d6149f05167faee07c5eeb6052a","name":"wearefirma dev","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","caption":"wearefirma dev"},"sameAs":["https:\/\/holarafa.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/20858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/comments?post=20858"}],"version-history":[{"count":0,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/20858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/11517"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=20858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/categories?post=20858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbarcelona.com\/ca\/wp-json\/wp\/v2\/tags?post=20858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}