{"id":20869,"date":"2021-05-27T00:00:00","date_gmt":"2021-05-26T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/de-la-digitalizacion-de-la-cultura-a-la-cultura-digital\/"},"modified":"2021-05-27T00:00:00","modified_gmt":"2021-05-26T22:00:00","slug":"de-la-digitalizacion-de-la-cultura-a-la-cultura-digital","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/de-la-digitalizacion-de-la-cultura-a-la-cultura-digital\/","title":{"rendered":"De la digitalizaci\u00f3n de la cultura a la cultura digital"},"content":{"rendered":"<h2><b>Sesi\u00f3n Online:\u00a0De la digitalizaci\u00f3n de la cultura a la cultura digital\u00a0<\/b><\/h2>\n<p><b>Fecha <\/b><span style=\"font-weight: 400;\">14\/5\/21<\/span><\/p>\n<h5><b>Moderador\u00a0<\/b><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">Alba Colombo, profesora de Estudios de Artes y Humanidades la UOC<\/span><\/li>\n<\/ul>\n<h5><strong>Ponentes<\/strong><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">Jordi Herreruela, director del Festival Cru\u00eflla\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jordi Sellas, director del Ideal\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Miguel Valls, fundador Alta Life Sciences y miembro de la Junta Directiva de Barcelona Tech City<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Oscar Asensio, fundador y CEO de Blishers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Marisol L\u00f3pez, directora del \u00e1rea de Cultura Digital del ICEC (Institut Catal\u00e0 de les Empreses Culturals)<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"De la digitalizaci\u00f3n de la cultura a la cultura digital - Hac Te\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/x5RN0KWvMg4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Take Aways<\/strong><\/h5>\n<ul>\n<li><b><span style=\"font-weight: 400;\">El <strong>mundo offline<\/strong> deja recuerdos y fideliza mientras que el consumo online es muy ef\u00edmero.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">M\u00e1s digitalizaci\u00f3n y m\u00e1s tecnolog\u00eda significa<strong> m\u00e1s oportunidades.<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Potenciar la singularidad cultural<\/strong> de los creadores locales en contraposici\u00f3n al entretenimiento cultural que ofrecen los grandes operadores tecnol\u00f3gicos.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Es necesario <strong>consolidar un ecosistema<\/strong> que permita el crecimiento conjunto del sector digital y cultural de Barcelona.\u00a0<\/span><\/li>\n<\/ul>\n<h5><strong>\u201cM\u00e1s experiencias, menos cosas\u201d\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">La forma de consumir cultura ha cambiado y los formatos digitales se han consolidado como un modelo de \u00e9xito tras la pandemia. Incluso los eventos o espect\u00e1culos m\u00e1s ligados a la presencialidad han encontrado f\u00f3rmulas para llegar a su p\u00fablico. <strong>Marisol L\u00f3pez, directora del \u00e1rea de Cultura Digital del ICEC<\/strong>, asegura que este a\u00f1o, por ejemplo, se han encontrado \u201ccon menos reticencias con las artes esc\u00e9nicas online. Esto abre las posibilidades de acceso a la cultura a todos los niveles\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan un estudio del Institut de Cultura de Barcelona, un <strong>43% de la poblaci\u00f3n encuentra que la cultura ha sido fundamental en su vida durante la pandemia<\/strong>. No obstante, el crecimiento del consumo digital tambi\u00e9n abre la posibilidad -u obliga- a la redefinici\u00f3n de los eventos offline. En este contexto, la tecnolog\u00eda es <\/span><span style=\"font-weight: 400;\">primordial<\/span><span style=\"font-weight: 400;\"> para reinventar las experiencias presenciales. \u201cHemos analizado nuestro p\u00fablico y hemos adaptado nuestros contenidos. La capacidad de incorporar de manera natural 5G, blockchain o big data ser\u00e1n aspectos naturales de cualquier evento u obra creativa. Cada vez que cambiamos las reglas del juego, avanzamos\u201d, <\/span><span style=\"font-weight: 400;\">se\u00f1ala<\/span> <b>J<\/b><strong>ordi Herreruela, director del Festival Cru\u00eflla.<\/strong><\/p>\n<h5><strong>#HacTeHub, el hub de arte, ciencia y tecnolog\u00eda de Barcelona\u00a0<\/strong><\/h5>\n<p><a href=\"https:\/\/barcelonatechcity.com\/press-releases\/una-mesa-redonda-sobre-arte-y-ciencia-en-pandemia-da-el-pistoletazo-de-salida-de-hac-te-el-hub-de-arte-ciencia-y-tecnologia-de-barcelona\/\"><span style=\"font-weight: 400;\">Hac Te hub es una iniciativa<\/span><\/a><span style=\"font-weight: 400;\"> que explora y desarrolla las intersecciones entre arte, ciencia y tecnolog\u00eda con el objetivo de fortalecer la transformaci\u00f3n digital de la sociedad. Impulsado por nueve instituciones, entre las que se encuentra Barcelona Tech City, se pretende posicionar Barcelona como un polo global de investigaci\u00f3n, formaci\u00f3n, difusi\u00f3n, transferencia y producci\u00f3n en este \u00e1mbito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El contexto digital supone un aliado imprescindible para tejer colaboraciones y explorar oportunidades de crecimiento. Seg\u00fan<\/span> <strong>Oscar Asensio, <\/strong><span style=\"font-weight: 400;\"><strong>fundador y CEO de Blishers,<\/strong> \u201cel futuro de cualquier sector tiene que ser digital s\u00ed o s\u00ed pero hay que seguir creando ecosistemas de confianza que apoyen las iniciativas\u201d.\u00a0 Los ponentes coincidieron en que los ecosistemas, adem\u00e1s de generar sinergias que aporten valor a la ciudad, deben acompa\u00f1ar en esta transici\u00f3n a empresas y profesionales acostumbrados al offline.\u00a0\u00a0<\/span><\/p>\n<h5><strong>Una propuesta diferencial para Barcelona\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Ante este proceso de transformaci\u00f3n y consolidaci\u00f3n, la ciudad tiene el potencial de convertirse en un epicentro de referencia. Actualmente, seg\u00fan datos de Barcelona Digital Talent, el sector digital ya es el que m\u00e1s empleo genera en Barcelona y existe una gran atracci\u00f3n de talento e inversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la sesi\u00f3n online moderada por <\/span><strong>Alba Colombo<\/strong><span style=\"font-weight: 400;\"><strong>, profesora de Estudios de Artes y Humanidades de la UOC<\/strong>, los ponentes aseguraron que Barcelona debe tener una propuesta de valor diferencial al resto de Europa. Entre otros, coincidieron en que \u00e9sta pasa por fortalecer la capacidad de financiarse con capital cercano, un modelo efectivo en el sector digital e innovador. \u201cHemos vivido muchos a\u00f1os de franquiciado global y pienso que hay que ser m\u00e1s aut\u00e9nticos. Comercialmente va a empezar a ser rentable no ser una franquicia\u201d, afirma <\/span><b>J<\/b><strong>ordi Sellas, director del IDEAL, el Centro de Artes Digitales de Barcelona.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sesi\u00f3n Online:\u00a0De la digitalizaci\u00f3n de la cultura a la cultura digital\u00a0 Fecha 14\/5\/21 Moderador\u00a0 Alba Colombo, profesora de Estudios de Artes y Humanidades la UOC Ponentes Jordi Herreruela, director del Festival Cru\u00eflla\u00a0 Jordi Sellas, director del Ideal\u00a0 Miguel Valls, fundador Alta Life Sciences y miembro de la Junta Directiva de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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