{"id":20872,"date":"2021-06-02T00:00:00","date_gmt":"2021-06-01T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/anar-curt-de-recursos-ajuda-business-break-lunch-amb-david-backstrom\/"},"modified":"2021-06-02T00:00:00","modified_gmt":"2021-06-01T22:00:00","slug":"anar-curt-de-recursos-ajuda-business-break-lunch-amb-david-backstrom","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/ca\/anar-curt-de-recursos-ajuda-business-break-lunch-amb-david-backstrom\/","title":{"rendered":"&#8220;Anar curt de recursos ajuda&#8221; Business Break Lunch amb David B\u00e4ckstr\u00f6m"},"content":{"rendered":"<p><strong>Data: <\/strong>20\/05\/21<\/p>\n<p>David B\u00e4ckstr\u00f6m \u00e9s un emprenedor suec establert a Barcelona des de fa vint anys, que ha creat unes quantes desenes de companyies &#8211; entre elles, Telemedicine Clinic i SeQura- i tot i aix\u00ed mant\u00e9 un perfil discret, molt per sota de radar.<\/p>\n<p>B\u00e4ckstr\u00f6m ens ha acompanyat en un Business Break Lunch en el qual comparteix la seva visi\u00f3 de l&#8217;ecosistema, de l&#8217;emprenedoria, i alguns consells fruit de la seva experi\u00e8ncia. Us deixem aqu\u00ed un resum i l&#8217;enlla\u00e7 perqu\u00e8 pugueu recuperar-lo i gaudir de la conversa.<\/p>\n<p><strong>Take aways:<\/strong><\/p>\n<ul>\n<li>El cicle emocional dels emprenedors \u00e9s inevitable: de l&#8217;optimisme no informat, a l&#8217;pessimisme informat, a l&#8217;optimisme informat, i tornem-hi. \u00c9s \u00e9s important con\u00e8ixer-lo per gestionar-lo.<\/li>\n<li>Moltes vegades no necessites tants diners com sembla. Hi ha el sentiment que les rondes grans s\u00f3n sin\u00f2nim d&#8217;\u00e8xit, per\u00f2 aix\u00f2 \u00e9s un autoengany. Anar curt de recursos ajuda.<\/li>\n<li>\u00c9s important gestionar les forces i emocions perqu\u00e8 l&#8217;equip estigui fort quan l&#8217;empresa ho necessita. Cal deixar espai a la vida per altres coses, com l&#8217;esport o els amics.<\/li>\n<li>Barcelona \u00e9s com Apple: un producte que sempre es pot millorar, per\u00f2 que est\u00e0 molt ben posicionat. Falta autoestima, creure que aqu\u00ed es poden fer grans projectes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZRfqWq3xPN0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Primers passos a Barcelona<\/strong><\/p>\n<p>A la fi dels anys 90, David B\u00e4ckstr\u00f6m va fundar un comparador de preus a Su\u00e8cia que es va expandir als Estats Units i Espanya. &#8220;Vaig poder triar on viure i vaig triar Barcelona: des de sempre tenia clar que no volia viure a Su\u00e8cia&#8221;, explica. Quan Lycos va comprar l&#8217;empresa, B\u00e4ckstr\u00f6m va optar per quedar-se a Barcelona i emprendre. &#8220;No parlava castell\u00e0 ni catal\u00e0, ning\u00fa m&#8217;hagu\u00e9s contractat. I vaig haver d\u2019esbrinar com quedar-me, qu\u00e8 podia aportar al mercat &#8220;, assegura el que va ser cofundador de Telemedicine, una empresa que ara d\u00f3na feina a m\u00e9s de 600 metges i t\u00e9 la seva seu a Barcelona. L&#8217;empresa posava la innovaci\u00f3 de la diagnosi per imatges al servei d&#8217;hospitals que d&#8217;altra manera no podien accedir a les noves tecnologies. Destaca l&#8217;oportunitat del moment: s&#8217;estava desenvolupant la banda ampla que permetia l&#8217;enviament d&#8217;imatges. I tamb\u00e9 la innovaci\u00f3: van llogar la planta 22 a la Torre Mapfre de Barcelona, \u200b\u200bde manera que els radi\u00f2legs, habitualment tancats a les parts m\u00e9s fosques d&#8217;un hospital, tot d&#8217;una podien treballar amb vista a la mar.\u00a0<strong>Un recurs imbatible per captar talent.<\/strong><\/p>\n<p>Backstrom va sortir de Telemedicine el 2011, i mentre pensava en qu\u00e8 dedicar-se, i col\u00b7laborava amb el grup Intercom, va descobrir Klarna (ara un unicorn suec), que aportava innovaci\u00f3 en els sistemes de pagaments. &#8220;La proposta t\u00e9 m\u00e9s valor en els mercats del sud, on la gent es fia menys&#8221;, observa. Aix\u00ed va n\u00e9ixer SeQura. &#8220;M&#8217;agrada molt treballar en la transformaci\u00f3 d&#8217;oportunitats grans, on hi ha un canvi de paradigma: l&#8217;energia que hi ha al competir amb els grans&#8221;. Com a jugador d&#8217;handbol d&#8217;elit que va ser a Su\u00e8cia, &#8220;m&#8217;agrada competir&#8221;. El canvi que aporten les fintech respecte a la banca tradicional, diu, \u00e9s que &#8220;canvien el relacional amb l&#8217;usuari, el tracten com ho fa una empresa de serveis&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Consells als emprenedors<\/strong><\/p>\n<p>David B\u00e4ckstr\u00f6m destaca el cicle emocional dels emprenedors: &#8220;\u00e9s inevitable, per\u00f2 \u00e9s important con\u00e8ixer-lo per gestionar-lo&#8221;.<\/p>\n<ul>\n<li>S&#8217;inicia amb l&#8217;optimisme no informat: &#8220;Quan arrenques alguna cosa, et sents com un rei, que tens un unicorn entre mans. Aquesta for\u00e7a \u00e9s el motor dels emprenedors, per\u00f2 aquesta fase sol comportar un pla poc realista. \u00c9s important no fitxar ni captar diners en aquest moment. Encara que vagis b\u00e9, sempre et quedes lluny de les expectatives, i perds credibilitat&#8221;.<\/li>\n<li>La roda porta llavors a el pessimisme informat: &#8220;En comparaci\u00f3, sembla que vagi tot malament, i es produeix una baixada de negativitat, per\u00f2 segur que les m\u00e8triques no s\u00f3n tan dolentes.<\/li>\n<li>Quan has apr\u00e8s la lli\u00e7\u00f3, arribes a l&#8217;optimisme informat: &#8220;\u00e9s el moment de buscar socis, reenfocar el negoci, fitxar equip. Les bones decisions porten a millorar la tracci\u00f3 i tornes a sentir l&#8217;emoci\u00f3&#8221;. En altres paraules, es torna a l&#8217;optimisme no informat de el principi.\u00a1<\/li>\n<\/ul>\n<p>B\u00e4ckstr\u00f6m assegura que aquest cicle \u00e9s el que els passa a tots els emprenedors. &#8220;Cal entendre les emocions i les expectatives per a gestionar-lo&#8221;, conclou.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;Anar curt de recursos ajuda&#8221;<\/strong><\/p>\n<p>David B\u00e4ckstr\u00f6m ha aixecat m\u00e9s de 25 rondes, entre 25 i 50 milions i m\u00e9s de 200 milions en deute, i t\u00e9 la seva visi\u00f3 cr\u00edtica amb el m\u00f3n de la inversi\u00f3. &#8220;Moltes vegades no necessites tants diners com sembla. Hi ha sentiment que les rondes grans s\u00f3n sin\u00f2nim d&#8217;\u00e8xit. Per\u00f2 aix\u00f2 \u00e9s autoengany. Anar curt de recursos ajuda &#8220;, afirma.<\/p>\n<p>Sobre els equips, B\u00e4ckstr\u00f6m observa que &#8220;quan comences una companyia tot va molt r\u00e0pid, i els equips es cremen. I quan el negoci comen\u00e7a a anar b\u00e9 i a escalar, els equips estan esgotats. \u00c9s important gestionar les forces i emocions perqu\u00e8 l&#8217;equip estigui fort quan l&#8217;empresa ho necessita&#8221;. La seva recomanaci\u00f3 \u00e9s que a la vida de l&#8217;emprenedor hagi espai per a altres coses, com l&#8217;esport o els amics.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A Barcelona li falta autoestima<\/strong><\/p>\n<p>A Su\u00e8cia es va aplicar en els anys 60 de segle passat una pol\u00edtica d&#8217;inversi\u00f3 a la R+D que va propiciar el creixement d&#8217;empreses de refer\u00e8ncia, com Saab, Volvo, H&amp;M, Ikea, entre d&#8217;altres. Hi ha moltes multinacionals sueques de refer\u00e8ncia. I despr\u00e9s s&#8217;han creat unicorns com Skype, Sporify, Klarna. &#8220;A Su\u00e8cia sempre hem vist les grans empreses com una cosa natural. Aix\u00f2 \u00e9s una cosa que falta a Barcelona: autoestima, creure que aqu\u00ed es poden fer grans projectes &#8220;. En aquest sentit, considera que la ciutat comtal \u00e9s &#8220;com Apple: un producte que sempre es pot millorar, per\u00f2 que est\u00e0 molt ben posicionat&#8221;. Sobre aquest punt, afegeix que &#8220;a qualitat de vida \u00e9s imbatible: la platja, la muntanya, les infraestructures, l&#8217;esport. \u00c9s un gran mercat amb un ecosistema que s&#8217;ha transformat en els \u00faltims anys &#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data: 20\/05\/21 David B\u00e4ckstr\u00f6m \u00e9s un emprenedor suec establert a Barcelona des de fa vint anys, que ha creat unes quantes desenes de companyies &#8211; entre elles, Telemedicine Clinic i SeQura- i tot i aix\u00ed mant\u00e9 un perfil discret, molt per sota de radar. B\u00e4ckstr\u00f6m ens ha acompanyat en un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Anar curt de recursos ajuda&quot; Business Break Lunch amb David B\u00e4ckstr\u00f6m - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/ca\/anar-curt-de-recursos-ajuda-business-break-lunch-amb-david-backstrom\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Anar curt de recursos ajuda&quot; Business Break Lunch amb David B\u00e4ckstr\u00f6m - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Data: 20\/05\/21 David B\u00e4ckstr\u00f6m \u00e9s un emprenedor suec establert a Barcelona des de fa vint anys, que ha creat unes quantes desenes de companyies &#8211; entre elles, Telemedicine Clinic i SeQura- i tot i aix\u00ed mant\u00e9 un perfil discret, molt per sota de radar. 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