As much as some may insist on denying it, climate change has made its way into our lives — and it’s becoming more evident every day: heatwaves, wildfires, flash floods, droughts that seem endless… And with that come direct impacts on our health, but also on the economy and on the operations of key sectors such as energy, infrastructure and finance.

In this context, Alejandro Martí (Barcelona, 1981), CEO and co-founder of Mitiga Solutions, is building a platform to prevent climate risks through AI, science and supercomputing. Holding a PhD in Environmental Engineering from UPC and with more than 15 years of experience, he also chairs the UN Group on AI for Climate Applications. The company has recently secured more than €2 million in grants through the EIC Accelerator and up to €6 million in co-investment from the EIC Fund, consolidating its position as one of Europe’s leading emerging climate innovation projects.

“If I weren’t an entrepreneur, I’d adopt a goat and seek refuge in the mountains… and I’d probably end up launching a startup from there (once an entrepreneur, always an entrepreneur!).”

TB: What is the purpose of your project?

AM: Mitiga Solutions was created to help companies anticipate and manage physical climate risks with scientific rigor, high resolution and cutting-edge technology. Our purpose is to improve operational and financial resilience, optimize strategic decision-making, and unlock new opportunities in a context of growing climate volatility.

TB: Where is your project today, and where do you see it in two years?

AM: We are in full international expansion, working with insurers, investors and operators of critical infrastructure. In two years, I see Mitiga as the leader in climate intelligence applied to infrastructure, starting with the energy sector, integrating our technology directly into large-scale operational, strategic and planning decisions.

TB: A key decision that has shaped your project.

AM: One key decision was adopting a client-first vision. By listening to the market and our customers, we understood their need for more precise and actionable asset-level analysis. That led us to evolve towards an asset-first approach, prioritizing analysis tailored to each asset type rather than relying on generic models. Although it brought greater technical complexity and effort, it allows us to deliver much more accurate and useful insights, maximizing the real value we generate for clients.

TB: What has been the biggest challenge you’ve faced, and what has it taught you?

AM: One of the greatest challenges has been turning top-level science — involving physical modeling, supercomputing and advanced methods — into products that are truly applicable and valuable for large companies and infrastructure operators. It taught me that science only creates impact when it becomes actionable tools supported by a solid business model, and that technical rigor must always be accompanied by a deep understanding of the customer and their operational decisions.

TB: The best advice you’ve been given.

AM: Don’t do things halfway.

TB: We all change over time. Have you changed your mind about anything?

AM: Ask more questions. People are willing to help.

TB: A professional role model who inspires you.

AM: Mexican architect Francisco Artigas, who taught me there is no challenge too big and no task too small.

TB: What do you value most in the people you work with?

AM: I value clarity and accountability. I like working with people who take ownership, execute rigorously and, above all, create impact without overcomplicating simple things.

TB: A startup or company you admire, and why.

AM: Multiverse Computing, for constantly pursuing the next big thing.

TB: What do you do to disconnect?

AM: Going on walks in nature with my dogs.

TB: A book you’d recommend.

AM: Atomic Habits. It shows you how small things can waste your time… so you can become more efficient.

TB: A song that defines your current moment in life.

AM: ‘Stronger’, by Kelly Clarkson.

TB: A recipe, a dish, a restaurant.

AM: I know how to make ‘salmon en papillote’. A restaurant: Som Sis, in Barcelona.

TB: A place in the world.

AM: Chemuyil, in Mexico, where I stopped feeling the need to own things…

TB: Where would you invest 100k?

AM: In technologies that integrate structural vulnerability and climate risk directly into infrastructure decision-making. This includes AI-accelerated physical models and tools that help prioritize CAPEX and OPEX based on real risk.

TB: If you weren’t an entrepreneur…

AM: I’d adopt a goat and seek refuge in the mountains… and I’d probably end up building a company from there (once an entrepreneur, always an entrepreneur!)

TB: What is Tech Barcelona for you?

AM: It is the connector that energizes the city’s tech ecosystem: a meeting point where talent, innovation and ambition converge to create real impact from Barcelona to the world.