Before we come together for our next afterwork, we’re bringing the Tech Barcelona community a hands-on workshop to explore how AI agents and CRM intelligence can transform the way startups build their sales pipelines.

Build a pipeline that learns, with Clay agents and HubSpot.

A sequencer knows who opened your email. Your CRM knows who became a customer. But what if your pipeline could learn from the deals that actually close?

In this hands-on workshop, you’ll connect Clay and HubSpot to build a smarter, self-learning pipeline for your own startup.

Bring your laptop and your ICP. In just two hours, you’ll put AI agents to work finding and researching accounts, build your pipeline in HubSpot, and use real deal outcomes to improve who you target next. All directly in your browser.

Then, team up for a 35-minute challenge. The best system wins €1,000 from HubSpot for Startups, plus Clay credits.

What’s in it for you?

• 2,000 Clay credits and access to Clay agents.
• 14 days of HubSpot Professional.
• A hands-on AI-powered pipeline built for your startup.
• A chance to win €1,000 from HubSpot for Startups.
• The opportunity to connect with fellow founders and GTM builders from the Tech Barcelona community.

Workshop agenda

• 16:30 — Doors and check-in
• 17:00 — Welcome and HubSpot for Startups
• 17:10 — Guided build
• 17:55 — Break and team formation
• 18:10 — Team challenge
• 18:45 — Demos, jury and prizes
• 19:00 — Networking

Who’s it for?

Tech Barcelona members, seed-stage founders and GTM builders ready to put AI to work. Coming solo? No problem — we’ll match you with a team.

Before joining, create your Clay and HubSpot accounts using the links in our 5-minute guide, and write down your ICP in 3–5 lines.

📍 Pier01, Tech Barcelona

Hosted by Tech Barcelona, HubSpot for Startups and Clay Club Barcelona.

Build something useful. Connect with your community. Then join us for the afterwork!